Maximizing Bookings for Your Cooking Show: Tips and Tricks

[danielsdundee]

Happy Friday to all-
Need a little advice on how to get people to book at a cooking show. I have had great success from friends and family, but getting someone to mark the 'YES' on the show slips is very difficult. Throughout my shows I'm constantly mentioning in differnet ways the benefits of "hosting your own" show, but no one seams interested. Any ideas??

 

[pamperedgirl3]

Don't worry about whether they put yes or not on the drawing slips. As you are checking out, ask each guest if they would like to host their own show, or if they were thinking about it, whatever.

Many times I get bookings off people who don't mark anything on the drawing slips because they think they have to book within a certain time frame (like 1-2 weeks) if they mark it down. If they hesitate when you ask, they usually want to but just aren't sure.

 

[Jules711]

I mention that fact (they don't have to have a show right away) during my show too and the fact that the host gets to purchase an item at 60% off at their show! I say that vs purchasing the host special b/c that's meaningless. The BIG thing is to really explain to your host the benefit of bookings. Ask her if she's looked at the upcoming specials (look at the DYLAB flyers if you haven't). See if she's been eyeing any of those products. I've had hosts stand up at their party to let people know she really wanted "A" & "B" so she needs people to book those months. And they did! Let her know that it means more coming from her too. They'll believe that she got a lot and it was easy if SHE tells them, but expect that YOU will tell them that regardless of the truth. Luckily, we DO have a great host program and don't have to embellish.