Little Confused by Newsletter Process

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SUMMARY

This discussion focuses on selecting a newsletter service, specifically comparing Mike and Joy's offerings, with a recommendation for iContact as the preferred platform. Users express confusion over whether to start with a free trial of iContact or to sign up directly through the newsletter providers. Key insights include the importance of ensuring newsletters are not blocked and understanding the open rates before committing financially. Joy's newsletter is favored for its minimal editing requirements, while concerns are raised about direct linking to personal websites (PWS) and potential commission loss.

PREREQUISITES
  • Understanding of newsletter marketing strategies
  • Familiarity with iContact features and pricing plans
  • Knowledge of direct linking and its implications for affiliate marketing
  • Basic skills in newsletter content editing
NEXT STEPS
  • Research iContact Free Trial features and limitations
  • Explore best practices for newsletter content editing
  • Learn about affiliate marketing and commission structures
  • Investigate alternative newsletter services and their offerings
USEFUL FOR

This discussion is beneficial for marketers, small business owners, and anyone interested in optimizing their newsletter strategy and understanding the nuances of using iContact for effective communication.

esavvymom
Staff member
Messages
7,881
Ok, so if I want to sign up for a newsletter service (trying to decide between Mike and Joy's...I like both samples I've seen.) It sounds like iContact is the way to go. Do I sign up for the newsletter service, then go through their link to iContact and sign up for the Free Trial. Do I need to do the "UPGRADE' iContact account for it to work, or can I do the Free Trial first, then when I get upgraded, my newsletter subscription is extended (they each have a deal for some free time if you get iContact through them).

Or Should I just try the newsletter without iContact first? It seems if I'm going to spend the money, I might as well make sure that (1) the newsletters are not getting blocked and (2) see what the open % is before waisting too much time and money on the newsletter.

I'm confused. :confused:
 
I like Joy's newsletter best.

You can follow the link on her site http://www.tastytidbits.net to sign-up for iContact. She'll give you a discount on your newsletter when you do that too. And, I'd love the referral if you don't mind :)
 
I'd advise to get free newsletter samples from both and see which you like best. Personally, I like Mike's- it includes a recipe and gives direct links to the products used in the recipe to your website so customers can order really easily. (I don't have Joy's, does she do that too?)
 
Why do you like hers best, if you don't mind me asking? (I'm not looking for an argument- just info. LOL)
 
Of all the ones I've seen, hers fits my personality best.

I subscribed to Stephanie's 123bybyrequest and never used it after the first month - too much editing on my part (I also don't recommend her)

Mike's newsletter isn't 'me'. It was nice, just not something that I would use.

Joy's is perfect for me. I take out the host of the month section and add my own 'whatever' in place of it. I have to do very little editing to make it what I want.

Why do you like Mike's best?
 
cookin to the top said:
I'd advise to get free newsletter samples from both and see which you like best. Personally, I like Mike's- it includes a recipe and gives direct links to the products used in the recipe to your website so customers can order really easily. (I don't have Joy's, does she do that too?)

I normally try not to comment on threads when others are discussing my newsletter with someone else's but I did want to address this because I feel it's important for people to know and understand what I do...

I used to include direct links but have stopped doing so because I had some consultants tell me that the links directed their customers to another consultant's website. As you may know, the home office suggests NOT to direct link to anything but the main page of our PWS because linking can cause a "disconnect" and your customer could wind up ordering from someone else. Now, I know the links I set up were "good" and I don't really understand why it would disconnect but that doesn't mean it couldn't happen - especially when our customers shouldn't have to verify they are on the right page -- so in order to avoid someone else getting your commission, I am no longer directly linking into your PWS. 99% of the time it wouldn't cause a problem but I don't want it on my conscience that someone else got your commission because *maybe* my links caused it.

The other reason, also, is that not everyone has a PWS and if I set up the links, the links would be "broken" and non-functional if you don't have a PWS address.

As much as I appreciate the kind words and recommendations from my subscribers, I did want to make sure you understand what you're getting from me before making a decision based on it. If directly linking into a PwS page is a priority for you, then I would recommend a different provider than me.
 
I would like to add that Joy DOES link to our PWS Home Page just not pages within the PWS.

Good explanation Joy, but it sounded like you don't link at all - unless I read it wrong.
 
Sorry to make it more confusing... YES, I do link to the main page (i.e. http://www.pamperedchef.biz/YourPWSHere) but NOT to any specific pages, like product pages... not even directly into the outlet page anymore. I just feel SO bad that consultants lost a sale because of it. I really don't see how it could happen and I tested the links myself several times. I can't account for how our customers "de-link" themselves from our sites and we have been warned by HO as well, so my "best practice" now is to direct only to the main site. I'm not enough a geek to know how to ensure the de-linking never occurs.If someone doesn't have a PWS, it's easy enough to delete the link when editing the newsletter but it would be alot harder to edit a link to a product page if you didn't want to (it would involved deleting the whole word and then retyping so that the hyperlink is no longer embedded, etc).
 

Frequently Asked Questions

What is the purpose of the Pampered Chef newsletter?

The Pampered Chef newsletter is designed to keep consultants and customers informed about new products, promotions, recipes, and tips for using Pampered Chef products. It serves as a valuable resource for staying engaged with the brand and maximizing sales opportunities.

How often should I send out my newsletter?

It is recommended to send out your newsletter at least once a month. This frequency helps maintain engagement with your audience while providing them with timely updates on promotions and new products. However, you can adjust the frequency based on your audience's preferences and your business goals.

What content should I include in my newsletter?

Your newsletter should include a mix of content such as product highlights, upcoming promotions, cooking tips, featured recipes, and personal stories or testimonials. Including engaging visuals and clear calls to action can also help drive interest and sales.

How can I grow my newsletter subscriber list?

To grow your newsletter subscriber list, promote sign-ups on your social media platforms, during cooking shows, and on your personal website. Offering incentives, such as exclusive recipes or discounts, can also encourage people to subscribe. Make sure to clearly communicate the value of your newsletter to potential subscribers.

What tools can I use to create and send my newsletter?

There are several user-friendly tools available for creating and sending newsletters, such as Mailchimp, Constant Contact, and Canva. These platforms offer templates and analytics to help you design visually appealing newsletters and track their performance, making it easier to manage your email marketing efforts.

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