Is This Worth It Due to the Date?

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Discussion Overview

This thread explores the potential benefits and considerations of placing an advertisement in a holiday shopping guide. Participants share their thoughts on the timing of the ad, the feasibility of meeting order deadlines for Christmas delivery, and the implications of advertising online.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Debate/contested

Main Points Raised

  • One participant expresses concern that orders may not be received by Christmas if the ad is placed, suggesting it might not be worth it.
  • Another participant suggests negotiating for a discounted price for the ad and mentions that online orders can be placed until December 23rd for Christmas delivery.
  • A different participant encourages going ahead with the ad, citing personal experience that orders placed after the official cutoff often still arrive by Christmas.
  • One participant shares their inclination to proceed with the ad for the exposure it offers, especially as it is their first Christmas season with Pampered Chef.
  • Another participant raises a question about potential issues with linking to their website from the newspaper's site, referencing a related discussion.
  • One participant expresses enthusiasm for the ad, noting that even if Christmas delivery is uncertain, it could lead to orders in January.

Areas of Agreement / Disagreement

Views differ on whether to proceed with the advertisement, with some participants supporting the idea for exposure and potential orders, while others express skepticism about meeting the Christmas delivery deadline.

Contextual Notes

Participants share personal experiences and opinions regarding advertising strategies during the holiday season, particularly in relation to order deadlines and delivery expectations.

Who May Find This Useful

Consultants considering advertising options during the holiday season may find the shared experiences and viewpoints relevant to their decision-making process.

Cindycooks
Cindycooks
Silver Member
Messages
1,843
Below is an email from my friend who is a marketing person at my hometown newspaper - highlighting ad that I could place in a holiday shopping guide that is coming out. NOTE - the dates. Would it be worth it? We are supposed to have orders in by Dec 14 to assure Christmas delivery. I would simply be doing a business card sized add directing people to order directly from my website. Not anything to do with bookings. If I do this - what should I say - simpler the better and how do I handle the shipping matter......

Last Minute Gift Guide
Deadline: December 1st Prints: December 8th Inserts: December 15th
Sun Journal, December 14th Havelock News and December 16th Penny Saver
This will cost $56.80. The tab will be online until after Christmas as
well.
The tab will insert into 3 Papers. The ad is in black and white. Let me
know if this is something that you would like to do.
The price I gave you is for a business card size ad. Have a great night.
 
Personally I would skip it. You probably won't be able to have orders in by Christmas. That's my opinion though.
 
I would ask her if you can just do the first one at a discounted price. As far as getting in orders, a customer can submit an online order until the 23rd and receive it by Christmas.
 
I say "Go for it". The website will tell them the options for delivery (shipping charges) so there won't be any surprises there. Also, even though the home office gives the cut off date for guaranteed delivery, it has been my experience (7 years) that orders placed after that date still ship before Christmas and individual orders ship quickly anyway. If you can afford it, do it....or send me the info and I'll do it :)
 
  • Thread starter
  • #5
HaHa - GeorgiaPeach, you're funny. I guess I'm leaning towards doing it just because it gets in 3 different papers and thats exposure. This is my first real Christmas with PC (last year was SS3), so I needed to hear that about the ordering. I had a feeling that Dec 14 was probably just to be on the safe side and thanks for tellling me about the website options on delivery. Now - any ideas on what I should say? How should I word this? tks....
 
If "the tab will be online until after Christmas," will this get you in trouble with the home office for having a link to your web site from the newspaper's web site? (See related discussion.) Or does the message we received today about PWS mean we can now do things like that? (I hope so!)
 
  • Thread starter
  • #7
Hey Jeanne - I thought about that too. I think if it is a "tab" from what I have seen on our newspapers website, it will just be an ad with a non-working link. I am checking tomorrow. But yes - I'm wondering the same thing about the email from PC. We were out to dinner tonight so I have not had a chance to read this discussion on the board.
 
Do it!I would do it! Even though you may have to explain that delivery for Christmas might not be an option, you are a consultant ALL YEAR ROUND! How great would it be for you to have a ton of orders for January!!! :)

Just my 2 cents... :)
 

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Are there any seasonal trends that affect sales?

Yes, Pampered Chef sales can be influenced by seasonal trends. For instance, sales typically increase during the holiday season as people look for gifts and kitchen gadgets. Additionally, back-to-school and summer grilling seasons can also boost sales. Timing your marketing efforts to align with these trends can enhance your earnings potential.

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The current economy can have mixed effects on direct sales. While some consumers may cut back on discretionary spending during tough economic times, others may invest in quality kitchen tools to enhance their cooking experience at home. It's essential to adapt your sales strategies to meet the needs of your customers based on economic conditions.

Is the investment in Pampered Chef worth it for new consultants?

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