gratergirl
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The forum discussion centers on strategies for improving bookings for home shows, particularly in the context of a direct sales business. Participants share successful tactics, including leveraging past hosts, sending newsletters with incentives, and utilizing blank index cards during demos to gather potential leads. One user reports a significant increase in bookings from 1 show in January to 7 shows, attributing this success to proactive outreach and effective engagement techniques. The conversation emphasizes the importance of consistent follow-ups and creative incentives to drive bookings.
PREREQUISITESThis discussion is beneficial for direct sales representatives, event planners, and anyone involved in organizing home shows who seeks to enhance their booking rates and customer engagement strategies.
Teresa Lynn said:I also do the blank index card sprinked thru the demo I ask them to write down: (DO NOT TELL THEM WHY YOU ARE ASKING)
1. list 5 friends who are not partying with us tonight
2. 5 people not written above who have a kitchen
3 favorite beverage ordered at a restaraunt
4 will they order an appetizer, salad, main dish or dessert
5 which product or collection would they really like to own but can not make the purchase this evening?
6 least busy day of the wek for them?
Before I pass out the PDS I tell them they have the first 10 people on their guest list, we know what we are eating & drinking, what they will earn for FREE, and what day of the wek we'll date their party. (I tell them at the beginning I only work Tues. & Thurs & a few weekends) so sometimes they have to readjust their date to MY calendar.
When I pass out DPS I tell them it will tell me what they want from PC
Save $$ w/PC? they'll host a show
Make $$/ I'll offer you a info packet whn you check out
SPEND $/ write the products you want to purchase when they are on sale.
I have coinsistently done all 3 of these for at least 5-6 years & I am now booking my May!!
Teresa
Teresa Lynn said:I also do the blank index card sprinked thru the demo I ask them to write down: (DO NOT TELL THEM WHY YOU ARE ASKING)
1. list 5 friends who are not partying with us tonight
2. 5 people not written above who have a kitchen
3 favorite beverage ordered at a restaraunt
4 will they order an appetizer, salad, main dish or dessert
5 which product or collection would they really like to own but can not make the purchase this evening?
6 least busy day of the wek for them?
Before I pass out the PDS I tell them they have the first 10 people on their guest list, we know what we are eating & drinking, what they will earn for FREE, and what day of the wek we'll date their party. (I tell them at the beginning I only work Tues. & Thurs & a few weekends) so sometimes they have to readjust their date to MY calendar.
When I pass out DPS I tell them it will tell me what they want from PC
Save $$ w/PC? they'll host a show
Make $$/ I'll offer you a info packet whn you check out
SPEND $/ write the products you want to purchase when they are on sale.
Teresa
There could be several reasons for the difference in bookings. Economic factors, changes in consumer behavior, or even seasonal trends can impact your ability to secure bookings. Additionally, your approach to reaching out to potential hosts may need to be adjusted to resonate with current interests and needs.
Consider diversifying your outreach methods. Utilize social media, host virtual parties, or offer incentives for bookings. Engaging with your audience through personalized messages and showcasing the value of hosting a party can also help increase interest.
Yes, it might be beneficial to reassess your target audience. Look for new demographics or groups that may be interested in your products. Networking with different communities or focusing on specific interests can help you find potential hosts who are excited about your offerings.
Incentivize hosting by offering exclusive discounts, free products, or special promotions for hosts. Sharing success stories from past hosts and highlighting the fun and benefits of hosting can also encourage your current customers to take the leap.
If you continue to face challenges, consider seeking support from your upline or attending training sessions. They can provide fresh ideas and strategies. Additionally, reflecting on your previous successful bookings can help identify what worked well and how to replicate that success.