Is Anyone Else Having a Hard Time With Bookings? Last Year I Did

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SUMMARY

The forum discussion centers on strategies for improving bookings for home shows, particularly in the context of a direct sales business. Participants share successful tactics, including leveraging past hosts, sending newsletters with incentives, and utilizing blank index cards during demos to gather potential leads. One user reports a significant increase in bookings from 1 show in January to 7 shows, attributing this success to proactive outreach and effective engagement techniques. The conversation emphasizes the importance of consistent follow-ups and creative incentives to drive bookings.

PREREQUISITES
  • Understanding of direct sales strategies
  • Familiarity with customer engagement techniques
  • Experience in organizing home shows
  • Knowledge of promotional incentives and their impact on bookings
NEXT STEPS
  • Research effective newsletter strategies for direct sales
  • Explore customer engagement techniques using blank index cards
  • Learn about creating compelling incentives for bookings
  • Investigate follow-up strategies for past hosts and potential leads
USEFUL FOR

This discussion is beneficial for direct sales representatives, event planners, and anyone involved in organizing home shows who seeks to enhance their booking rates and customer engagement strategies.

gratergirl
Messages
366
Is anyone else having a hard time with bookings? Last year I did great in January, February and March! I've even called all of my past hosts that are expired or getting ready to expire on their 10% cards! Any ideas would be greatly appreciated. TIA
 
Have you called all of your maybes and yes's from drawing slips??
 
  • Thread starter
  • #3
Yes and it's been about 3 weeks since my last show.....it's depressing!
 
I just started back in September...so my customer base is pretty small, and I am over the SS shows and their bookings....and it is slow going for me now too, but I do have a couple more maybes to call back and try to book....Good luck!
 
I had that problem last year. In Jan, I only had 1 catalog show that closed in Feb., one Feb show, one March, etc. This year I had 7 shows in Jan & I already have 4 for Feb (possibly 5-waiting on date from host). I noticed that most of the Jan shows were booked in Oct or Nov.

Do you do a newsletter? Maybe you could offer an incentive? I'm going to be on vacation next week into the week after, so my first show I could get bookings at is Feb. 17. My first March show is Mar 17, but I want 3 for the 1-15 for the HWC stuff, so I'm going to offer a free new tomato knife to anyone who books off my newsletter for March 1, 3 or 5 AND closes by the 13th (to give me time to get the checks & send the show in). I also have 3 people I need to call for March shows & will probably offer them the same thing if I don't get bites off my newsletter.
 
  • Thread starter
  • #6
Good idea, thanks! I will offer an incentive.
 
I have all the bookings I can handle now & I think it is a combo of 3 things I do.
I send the invites (I KNOW they have to initially have to write or email the addresses but, they see that as nothing compared to actually preparing the invites) All my invites get a sticker, (bring a friend get a gift, my label with my info & a label with their show info) so they actually are doing as much work that they would do if I just gave them the stack of invites.

I also do the blank index card sprinked thru the demo I ask them to write down: (DO NOT TELL THEM WHY YOU ARE ASKING)
1. list 5 friends who are not partying with us tonight
2. 5 people not written above who have a kitchen
3 favorite beverage ordered at a restaraunt
4 will they order an appetizer, salad, main dish or dessert
5 which product or collection would they really like to own but can not make the purchase this evening?
6 least busy day of the wek for them?
Before I pass out the PDS I tell them they have the first 10 people on their guest list, we know what we are eating & drinking, what they will earn for FREE, and what day of the wek we'll date their party. (I tell them at the beginning I only work Tues. & Thurs & a few weekends) so sometimes they have to readjust their date to MY calendar.
When I pass out DPS I tell them it will tell me what they want from PC

Save $$ w/PC? they'll host a show
Make $$/ I'll offer you a info packet whn you check out
SPEND $/ write the products you want to purchase when they are on sale.
I have coinsistently done all 3 of these for at least 5-6 years & I am now booking my May!!
Teresa
 
Teresa Lynn said:
I also do the blank index card sprinked thru the demo I ask them to write down: (DO NOT TELL THEM WHY YOU ARE ASKING)
1. list 5 friends who are not partying with us tonight
2. 5 people not written above who have a kitchen
3 favorite beverage ordered at a restaraunt
4 will they order an appetizer, salad, main dish or dessert
5 which product or collection would they really like to own but can not make the purchase this evening?
6 least busy day of the wek for them?
Before I pass out the PDS I tell them they have the first 10 people on their guest list, we know what we are eating & drinking, what they will earn for FREE, and what day of the wek we'll date their party. (I tell them at the beginning I only work Tues. & Thurs & a few weekends) so sometimes they have to readjust their date to MY calendar.
When I pass out DPS I tell them it will tell me what they want from PC

Save $$ w/PC? they'll host a show
Make $$/ I'll offer you a info packet whn you check out
SPEND $/ write the products you want to purchase when they are on sale.
I have coinsistently done all 3 of these for at least 5-6 years & I am now booking my May!!
Teresa

This seems like a great idea! Do you do this with repeat customers as well? Have you heard any negative feedback about it? Thanks!
 
Teresa Lynn said:
I also do the blank index card sprinked thru the demo I ask them to write down: (DO NOT TELL THEM WHY YOU ARE ASKING)
1. list 5 friends who are not partying with us tonight
2. 5 people not written above who have a kitchen
3 favorite beverage ordered at a restaraunt
4 will they order an appetizer, salad, main dish or dessert
5 which product or collection would they really like to own but can not make the purchase this evening?
6 least busy day of the wek for them?
Before I pass out the PDS I tell them they have the first 10 people on their guest list, we know what we are eating & drinking, what they will earn for FREE, and what day of the wek we'll date their party. (I tell them at the beginning I only work Tues. & Thurs & a few weekends) so sometimes they have to readjust their date to MY calendar.
When I pass out DPS I tell them it will tell me what they want from PC

Save $$ w/PC? they'll host a show
Make $$/ I'll offer you a info packet whn you check out
SPEND $/ write the products you want to purchase when they are on sale.
Teresa

I love this idea thank you so much for sharing. I am going to start doing this at my shows.

Tracy
 
  • Thread starter
  • #10
Yes, thanks a lot! I will definitely use that idea at my shows! You're brilliant!
 
I have a lot of repeats and no one ever has complained (or not played along)
 
I alos mention early on in the show I take my dishes home dirty. So they don't get in the mindset that I'll be at their home all night if they host a show.
Teresa
 
  • Thread starter
  • #13
Yes, I take the dishes home and announce that too. I tell them that all that they do is invite the guest....I do the rest! Even my own dishes at MY house!
 
I love this idea, thanks for sharing!
 

Frequently Asked Questions

1. Why am I having a hard time with bookings this year compared to last year?

There could be several reasons for the difference in bookings. Economic factors, changes in consumer behavior, or even seasonal trends can impact your ability to secure bookings. Additionally, your approach to reaching out to potential hosts may need to be adjusted to resonate with current interests and needs.

2. What strategies can I use to improve my booking rates?

Consider diversifying your outreach methods. Utilize social media, host virtual parties, or offer incentives for bookings. Engaging with your audience through personalized messages and showcasing the value of hosting a party can also help increase interest.

3. Should I change my target audience for bookings?

Yes, it might be beneficial to reassess your target audience. Look for new demographics or groups that may be interested in your products. Networking with different communities or focusing on specific interests can help you find potential hosts who are excited about your offerings.

4. How can I motivate my existing customers to host parties?

Incentivize hosting by offering exclusive discounts, free products, or special promotions for hosts. Sharing success stories from past hosts and highlighting the fun and benefits of hosting can also encourage your current customers to take the leap.

5. What should I do if I continue to struggle with bookings?

If you continue to face challenges, consider seeking support from your upline or attending training sessions. They can provide fresh ideas and strategies. Additionally, reflecting on your previous successful bookings can help identify what worked well and how to replicate that success.

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