Improve Your Networking Skills: Tips for Following Up After a Craft Fair

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Discussion Overview

This thread centers around experiences and strategies for following up with potential customers after participating in craft fairs. Participants share their personal approaches to booking shows and engaging with leads obtained from door prize slips.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses difficulty with customer communication and seeks advice on how to follow up with leads from a craft fair.
  • Another participant shares their experience of calling all leads, regardless of their responses on door prize slips, and reports success in booking shows as a result.
  • Several users mention the effectiveness of framing the follow-up as a notification of winning a door prize to encourage responses.
  • One participant describes their method of explaining what the prize entails and suggests setting a deadline for booking the show.
  • Another participant emphasizes the importance of offering choices for dates and times to streamline the booking process.
  • One participant expresses gratitude for the shared advice and encouragement from others in the thread.

Areas of Agreement / Disagreement

Views differ on the best approach to follow up with leads, with some participants advocating for a more aggressive follow-up strategy while others express uncertainty about how to proceed after announcing the prize.

Contextual Notes

The discussion reflects personal experiences from participants who have recently engaged in craft fairs and are looking to improve their networking and booking techniques.

Who May Find This Useful

Consultants seeking to enhance their follow-up strategies after events like craft fairs may find the shared experiences and methods beneficial.

P
pameredchef007
Gold Member
Messages
32
I recently had a booth at a local craft fair. Of course, I had door prize slips for people to fill out. Do I call the ones who didn't check anything? I'll be honest CC is something that I am not very good at!! When I get nervous, I speak very fast! I do so much better face to face!! I know that our training manual gives us a script, but I don't think that it'll fit. I don't know!!! HELP! I don't know what to say. I need to get my January booked. I have ran out of friends and family!! :confused::eek:
 
Was your door prize for a free show? If so, what I do is call every single person, no matter even if they checked no, and tell them they have won the drawing for a free show (or do what ever your pocket book allows - but don't forget the groceries & paper items are a write off!). I had a booth last weekend and have made most of my calls doing that and have added eight bookings for January and two for February doing that.If you have to leave a message, identify yourself and say only that they've won your door prize drawings. They will be more likely to call you back to find out what they've won. :)Practice what you are going to say before you call...I promise, it gets easier and easier the more you do it.
 
This method of getting bookings really works! I had great success this fall with it, which made my Nov. and Dec. sales skyrocket.
 
  • Thread starter
  • #4
Okay!! Like I said I suck at this! So, after I say that they have won then what should I say? Should I go right into picking a date or what?
 
Yes, tell them they won a free party, which means you'll bring all the ingredients-- they just supply the house and friends. I set a 2 or 3 month deadline in which they had to hold it, which worked very well. I also tried to make sure the "winners" didn't know each other. People, for the most part, were very excited and had some nice shows.
 
I tell them they've won, explain what that means (I supply ingredients, drinks, plus paper products to serve them and their friends). When I called mine, I was still trying to book January so I would say "And January is a great time to have a show because...(then go into the extra free product value)..." If they couldn't do Janurary, I would tell them that February is also a wonderful time since they can pick any one thing in the whole catalog for 60% off. I don't want to book any further off than that so if they couldn't do Jan. or Feb. then I just set a time to call them later. If they can book a show, I start by asking if they a weekend or a weekday works better, depending on what they say, I ask Sat. morning or afternoon. Tuesday or Thursday (or whatever days you hold your shows). I find it's best to offer them two choices on everything so both of you are not hemming and hawing about which day, what time to start, etc. Then I set a time to either bring them a host packet or get their info to mail one.
 
  • Thread starter
  • #7
You guys are awesome!!! Someday I'll get the CC together. Thank you so much for all your help!!
 

Frequently Asked Questions

What are effective ways to follow up with leads after a craft fair?

Effective ways to follow up include sending personalized thank-you emails, connecting on social media, and offering exclusive promotions or discounts. Make sure to reference any specific conversations you had to make the follow-up feel personal and relevant.

How soon should I follow up after a craft fair?

It's best to follow up within 24 to 48 hours after the craft fair. This keeps your interaction fresh in their minds and shows that you value their interest.

What should I include in my follow-up message?

Your follow-up message should include a thank you for their time, a brief reminder of your products or services, and any special offers or information that might interest them. Personalizing the message based on your conversation can also enhance engagement.

How can I keep track of the contacts I made at the craft fair?

Keeping a spreadsheet or using a customer relationship management (CRM) tool can help you organize and track your contacts. Include details like names, contact information, and notes about your conversations to make follow-ups easier.

What if I didn’t get many leads at the craft fair?

If you didn’t get many leads, use this as an opportunity to evaluate your approach. Consider gathering feedback on your booth, products, and marketing materials. You can also follow up with anyone who showed interest, even if they didn’t make a purchase, to build relationships for future opportunities.

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