Maximizing Results: My Success at a Small Craft Fair - Bookings & Leads"

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Discussion Overview

The thread discusses participants' experiences and strategies related to maximizing bookings and leads from a small craft fair. Participants share their personal approaches to follow-up communication and the outcomes they achieved from similar events.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shared their success at a craft fair, noting they focused on gathering booking and recruiting leads rather than immediate sales.
  • Another participant mentioned they would wait until the following day to contact leads, as Sunday is their family day, emphasizing the importance of timing in follow-up.
  • One participant reported securing three bookings for January from a vendor event and plans to send a letter with host rewards to maintain interest.
  • Several participants expressed hope for positive responses from their upcoming craft shows, with one asking about selling items at the event.
  • Another participant indicated they do not keep products on hand for sale but displayed catalogs and planned to offer direct ordering during follow-up calls.
  • One participant confirmed they would start contacting leads the next day, prioritizing the drawing winner who expressed interest in hosting and recruiting.

Areas of Agreement / Disagreement

Views differ on the timing of follow-up communication, with some participants suggesting immediate contact while others prefer to wait. No clear consensus emerges on the best approach.

Contextual Notes

Participants shared personal experiences from craft fairs and vendor events, focusing on lead generation and follow-up strategies rather than direct sales.

Who May Find This Useful

Consultants looking for insights on managing leads and follow-up strategies after events may find this discussion relevant.

L
lemmiskitchen
Messages
16
I had a table at a fairly small craft fair yesterday and it went really well. I went in with the notion that I wasn't there to get sales, but to get booking/recruit leads.

I had my door prize (A goodie bag of kitchen gadgets) and entry slips.

Of 40ish entries, I had 13 yes/maybes for hosting a show and 2 maybe on recruiting leads.

I gave out a lot of catalogs, and I plan to basically contact EVERYONE. First? The entry with the booking AND recruiting lead, she's winning the door prize. Then my other booking/recruit lead, then my booking leads. THen my "cold calls" basically thanking them for stopping by, that I'm having a sale for all orders placed from the fair (either 10% off or free shipping, their choice) and if there is anything that I can help them with, to please contact me.

My question is...when should I start contacting people? THe fair was yesterday. Today I know is a big family day and church day, so I'm not sure if today would be appropriate or not???

This is all I have left for Nov so far. I would REALLY REALLY REALLY like a show or two more for this month, and I have no bookings for next month yet. (But I do for Jan, Feb and March!!)

I have some extra incentives that I can use to get a couple shows this month, but when I did talk about those at the fair, I didn't get much response. (I have some extra products I'm using as incentive).

Any tips for my calls or how to get some quick bookings?

Thanks.
 
Personally I would wait until tomorrow. Sunday is my family day and, apart from hanging out on Chef Success, I do no PC related items. The last thing you want to do is offend a possible host or recruit.
 
I just did a vendor event and got 3 bookings for January so I told them I would contact them after the holidays. But I do plan to send out a letter with our host rewards program and Host special for that month to keep it in their minds and hopefully get them excited!
 
I have a craft show coming as well. Hopefully I'll have many MAYBE or YEs to host a show! Did you have any items to sell?Alexa
 
I'd contact them starting tomorrow (monday). Good luck.
 
  • Thread starter
  • #6
AlexaPC said:
I have a craft show coming as well. Hopefully I'll have many MAYBE or YEs to host a show! Did you have any items to sell?

Alexa
Click to expand...

No. I don't keep any products on hand to sell. I don't have the room, nor the desire, lol. With 4 kids, I'm lucky I have one side of a closet dedicated to PC stuff! :D

I of course displayed products, I had catalogs, but it wasn't the venue really to make sales right there. However, those who took home catalogs asked for them specifically, so when I make calls I will give the option to place an order directly, especially those who don't want to host a show.
 
  • Thread starter
  • #7
THanks for the replies, I will start contacting tomorrow. THe first will be my drawing winner. (Hey she said maybe to hosting a show and maybe as a recruit lead, of COURSE she's my winner!)
 

Frequently Asked Questions

What strategies can I use to attract more customers at a small craft fair?

To attract more customers at a small craft fair, consider creating an eye-catching display that showcases your products effectively. Use bright colors, clear signage, and engaging visuals. Offer samples of your products to entice visitors to stop by. Additionally, engage with attendees by being friendly and approachable, and consider having a special promotion or giveaway to draw people in.

How can I effectively collect leads during the event?

To collect leads at a craft fair, set up a sign-up sheet or a digital form on a tablet where visitors can provide their contact information in exchange for a chance to win a prize or receive exclusive offers. Make sure to explain the benefits of joining your mailing list, such as receiving recipes, tips, or special discounts. Always ask for permission to follow up with them after the event.

What are some effective ways to follow up with leads after the craft fair?

After the craft fair, promptly follow up with your leads through personalized emails or messages. Thank them for visiting your booth and remind them of any special offers you discussed. Share additional information about your products and invite them to upcoming events or cooking classes. Personalizing your communication can help build a relationship and increase the likelihood of bookings.

How can I convert leads into bookings after the event?

To convert leads into bookings, focus on building a relationship through consistent communication. Offer them a special incentive for booking a party or consultation, such as a discount or free product. Highlight the benefits of hosting a Pampered Chef party, like earning free products and having a fun experience with friends. Be sure to address any questions or concerns they may have to ease their decision-making process.

What are some common mistakes to avoid at a craft fair?

Common mistakes to avoid at a craft fair include not having enough product variety, failing to engage with attendees, and being unprepared for questions about your products. Additionally, avoid cluttered displays that can overwhelm visitors. Ensure you have adequate supplies, such as business cards and promotional materials, and practice your pitch to confidently communicate your offerings.

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