How to Approach Potential Clients: Mailing First or Cold Calling?

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SUMMARY

The discussion centers on effective client outreach strategies, specifically comparing the effectiveness of sending a mailing before cold calling versus direct cold calling or in-person visits. Participants emphasize the importance of personal interaction, with one user planning to visit local hair salons with catalogs and order forms, followed by a return visit to collect orders. The consensus leans towards in-person engagement as a more impactful approach, despite initial discomfort with cold calling.

PREREQUISITES
  • Understanding of cold calling techniques
  • Familiarity with direct mail marketing strategies
  • Basic sales skills for client interaction
  • Knowledge of local business outreach
NEXT STEPS
  • Research effective cold calling scripts and techniques
  • Explore best practices for direct mail campaigns
  • Learn about building rapport with potential clients
  • Investigate follow-up strategies after initial outreach
USEFUL FOR

Sales professionals, small business owners, and marketers looking to enhance their client outreach strategies and improve conversion rates through effective communication techniques.

kdangel518
kdangel518
Gold Member
Messages
932
For all of those who have done this... I would like to start doing this, but I am curious. Did you have better results when you sent a mailing first saying you would be calling to follow up with them, or did you have better results just calling or walking in with a packet of catalogs?

I am not 100% comfortable cold calling- whether in person or on the phone. Not my strongest point, lol. Personally, a mailing would give me an easy segway to a phone call, but then again, I don't want to waste time and $$ on a mailing if it's not going to get me any better results.

I can learn to suck it up and pick up the phone ;) Gotta do it sometime!
 
Let's do it together Kara! I have packets ready. I've been chicken to go out. I'm leaving out of town tomorrow, but Monday I'm doing it! I'm walking into 4 hair salons. I believe in person makes the best impression. I'm talking about Pampering their business by leaving catalogs and order forms for their clients and employees to enjoy for 1 week. The following Monday I will return with a delicious dessert and collect the orders. With only $150 in orders, the manager (or whoever I speak with) will get to enjoy the stoneware special.
 
  • Thread starter
  • #3
Julie, sounds great! Just one question... What exactly are you planning on saying? I am so worried about walking in there & sounding like an idiot, lol
 

Frequently Asked Questions

What are the benefits of mailing first to potential clients?

Mailing first allows you to introduce yourself and your products in a non-intrusive way. It gives potential clients time to consider your offerings without the pressure of a phone call. A well-crafted mail piece can create curiosity and establish a personal connection, making them more receptive when you follow up with a call.

How effective is cold calling compared to mailing first?

Cold calling can be effective for immediate engagement, allowing for real-time interaction and the opportunity to answer questions on the spot. However, it can also be met with resistance. Mailing first can warm up the lead, making cold calling more effective when you follow up, as the potential client may already be familiar with your brand.

What should I include in my initial mailing to potential clients?

Your initial mailing should include a personalized introduction, a brief overview of your products, and a call to action, such as an invitation to a cooking show or a special offer. Including a small sample or a recipe can also enhance interest and engagement.

When is it appropriate to switch from mailing to cold calling?

It’s appropriate to switch to cold calling after you’ve sent your initial mailing and allowed some time for the potential clients to receive and review it. A week or two later is usually a good timeframe to follow up with a call, as it gives them time to consider your offerings while still keeping your brand fresh in their minds.

How can I make my cold calls more effective after mailing?

To make your cold calls more effective, reference the mailing you sent in your conversation. Ask if they received it and what they thought about it. This creates a natural segue into discussing your products and allows you to address any questions or concerns they may have, making the call feel more personalized and less like a sales pitch.

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