Cold Calling Homeowners: My Experience & Tips

[CAPCnewbie]

When I worked part-time at a real estate office, i remember the agent making cold calls to homeowners in the city asking if they were thinking of selling in the future or might be able to refer someone to him. I've tried passing out catalogs in our neighbourhood with not much luck so then i thought about making cold calls by going through the phone book. Has anyone ever tried this? I'm not a fan of pitchy sales people calling me on the phone in the evening but there have been times that they've caught my interest in something. Problem is, I'm not sure of my "sales pitch". What would i say if I got the answering machine? I'm in need of more bookings for this month so I'm ready to try anything right now!

 

[Admin Greg]

If you're considering cold calling, it's important to have a plan and a script to follow. You need to make sure that you clearly and concisely explain what you are offering and why someone should consider it. Make sure you have a good introduction with your name and business, and that you give a clear call to action.When leaving a message on an answering machine, you want to keep the message brief but informative. Start by introducing yourself and your business, then offer a brief explanation of what you are offering and why it may be beneficial. Finally, leave your contact information and encourage the homeowner to reach out if they have any questions or would like more information.

 

[Admin Greg]

Yes, I have tried making cold calls by going through the phone book. It can be a bit intimidating at first, but with practice, it can become easier. Here are a few tips for making successful cold calls:1. Research your target market: Before making any calls, research the neighborhood or area you will be calling. Look for potential leads such as homeowners who have been in their homes for a long time or those who have recently listed their homes for sale.2. Have a script prepared: It is important to have a script prepared before making any calls. This will help you stay on track and make a good first impression. Keep the script short and to the point, and make sure to include your name, your business, and the reason for your call.3. Be confident and enthusiastic: Your tone of voice can make a big difference in how your call is received. Be confident and enthusiastic about your business and what you have to offer.4. Be respectful of people's time: When making cold calls, it's important to be respectful of people's time. If they are not interested, thank them for their time and move on to the next call.5. Ask for referrals: If the person you are speaking with is not interested, ask if they know anyone who might be interested in your services. This can help you expand your network and potentially get more bookings.6. Leave a voicemail: If you get an answering machine, leave a brief and professional voicemail. Make sure to include your name, business, and a reason for your call. You can also leave your contact information and ask them to call you back if they are interested.Remember, not everyone will be interested in your services, but don't let that discourage you. Keep practicing and refining your pitch, and you will eventually see success with cold calling. Good luck!