How Should I Follow Up With Leads From a Fair?

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Discussion Overview

The thread explores various approaches to following up with leads collected from a fair, particularly focusing on how to respect individuals' preferences regarding contact while still attempting to engage potential customers.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Debate/contested

Main Points Raised

  • One participant expresses uncertainty about contacting individuals who indicated they did not want to be contacted, suggesting a non-threatening approach like sending a mini-catalog.
  • Another participant advises against contacting those who opted out, emphasizing the importance of respecting their wishes to avoid alienation.
  • Several users mention the mixed responses from leads regarding their willingness to be contacted, with some indicating they only want contact if they win a prize.
  • One participant shares their experience of sending mini-catalogs to leads, noting that they have done this in the past to showcase new products.
  • Another participant reflects on the inconsistency in the contact preferences of leads, suggesting that follow-up should align with the preferences indicated by each individual.

Areas of Agreement / Disagreement

Views differ on whether to contact individuals who expressed a desire not to be contacted, with some participants advocating for respect of those preferences while others suggest a more proactive approach with non-intrusive methods.

Contextual Notes

Participants share personal experiences and strategies based on their interactions at fairs, highlighting the varying degrees of interest and willingness to engage among leads.

Who May Find This Useful

Consultants looking for insights on lead follow-up strategies and how to navigate varying preferences for contact may find this discussion relevant.

sk8rgrrl99
sk8rgrrl99
Messages
493
Now I need suggestions on how to proceed. Some of the people filled out the slip (to win a gift certificate) but said they did not want to be contacted. Should I really not contact them or should I do something non-threatening like a mini-catlog with a letter in the mail? I have some phone numbers, some email addresses and some physical addresses and some combinations of the above. Opinions? I'd love to hear how others would proceed. I don't want to be pushy but I don't want to let them slip away either. What do you all think about mini-catalogs? I don't want to send out whole catalogs to 22 people that might not be interested.

Thanks in advance everyone!! :balloon:
 
Don't contact the people who don't want to be contacted. They will remember that they said they didn't want contact, and you'll alienate them if you contact them.

I'd start with the phone calls. Put all your energy into contacting the people who left a phone number. I wouldn't leave a phone number if I didn't want a call, so they probably won't mind.

If you have addresses w/o phone numbers, you could send a flyer and/or just a mini in an envelope. I've sent a couple mini's in the past, to show new stuff from last season, too.

Send out e-mails when you are done on the phone or when it's too late or too early to talk on the phone. Make sure you use BCC, so you aren't sharing everyone's e-mail with everyone else on the list. That really irritates me when people dont use BCC. People who give you e-mail probably check it often. Write up a nice, informative, short e-mail, and ask for some type of response, so maybe you'll get replies. Check it really well for typos, so it looks professional but not too impersonal.
 
If they filled out the slip to possibly win a gift certificate, how do they plan on being notified if you can't contact them? Am I missing something?
 
  • Thread starter
  • #4
They all gave some form of contact information just not all the same - some gave only their phone number, some only mailing address and some email addresses.
 
sk8rgrrl99 said:
They all gave some form of contact information just not all the same - some gave only their phone number, some only mailing address and some email addresses.
Click to expand...
So did they state or check a box that they only want to be contacted if they win? Still, contact them only in the way they okayed with you.
 
  • Thread starter
  • #6
They all wanted to be contact if they won but some said either "yes" "maybe" or "no" to a show so I was thinking I should only send the yes and maybe people more information but I was wondering if I should do something very non-threatening like a mini-catalog to the "no" people or just leave them alone all together?
 
I got about the same amount of leads from a fair that I worked a couple of weeks ago...
This is what I sent to ALL the people who left me with mailing addresses:
 

Attachments

  • Thread starter
  • #8
Thanks! I love that letter. I think I'll send it out with a mini catalog to the people who's addresses I have.
 
coriatc said:
I got about the same amount of leads from a fair that I worked a couple of weeks ago...
This is what I sent to ALL the people who left me with mailing addresses:
Click to expand...

Any results?
 

Frequently Asked Questions

What is the best time frame to follow up with leads after a fair?

The ideal time frame to follow up with leads is within 24 to 48 hours after the fair. This ensures that your interaction is still fresh in their minds, and they are more likely to remember you and your offerings.

What methods should I use to follow up with leads?

You can follow up with leads through various methods such as email, phone calls, or social media messages. Choose the method that aligns best with how you initially connected with them at the fair.

What should I include in my follow-up message?

Your follow-up message should include a thank you for their interest, a brief reminder of your conversation, and any specific information they requested. Additionally, include a call to action, such as scheduling a cooking show or providing a link to your website.

How can I personalize my follow-up to make it more effective?

To personalize your follow-up, reference specific topics you discussed at the fair, mention any products they showed interest in, and tailor your message to their needs or interests. This shows that you value them as individuals and not just as potential sales.

What should I do if I don't receive a response after my follow-up?

If you don't receive a response, it's appropriate to send a gentle reminder after a week or so. Keep it friendly and open-ended, inviting them to reach out if they have any questions or if they are still interested in your products.

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