How Do You Get Tons of Bookings With a Catalog Show???

Click For Summary

Discussion Overview

This thread explores various strategies participants use to secure bookings from catalog shows. Participants share personal experiences and techniques that have worked for them in encouraging hosts and guests to book additional shows.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions that they do not typically receive many bookings from catalog shows and seeks advice on effective strategies.
  • Another participant shares their experience of making follow-up calls to customers who ordered, encouraging them to host their own shows.
  • Several users mention offering incentives to hosts of catalog shows to motivate them to secure bookings, such as discounts on products or special offers.
  • One participant explains the concept of a "big MAC call," which involves contacting customers shortly after a show to thank them and encourage future bookings.
  • Another participant discusses the importance of educating hosts about the benefits of hosting and the monthly specials available to them.
  • One participant shares a tactic of including a question on order forms to prompt guests to express interest in products they want at a discount, which has led to additional bookings.
  • Several participants mention using prize drawing slips for catalog shows to engage guests and potentially lead to more bookings.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various strategies for securing bookings from catalog shows, with no clear consensus emerging on the best approach.

Contextual Notes

Participants share personal experiences and tactics that have worked for them in their individual businesses, reflecting a range of approaches to engaging hosts and guests.

Who May Find This Useful

Consultants looking for ideas on how to increase bookings from catalog shows may find the shared experiences and strategies relevant to their own practices.

ChefNic
ChefNic
Messages
1,048
I've turned in one Feb. show early this month... then I had one show last weekend... and have one booked for later this month. I have nothing for next month! And only one for May. The host for later this month emailed me and wants to change it to catalog show. I don't get many, if any, bookings from a catalog show. I would like to know what has worked for all of you. Even bookings from outside orders of a Cooking show... what do you tell the host? Do you have a flyer I could email her?
Thanks!
 
I get the phone number of everyone who orders and I make big MAC calls and ASK them to have a show of their own!
 
I'm not sure what a big MAC call is but...

I definitely would call each person who orders. However, maybe you can offer an incentive for each the current host and potential host. That way, the host will work hard for your next bookings and your new potential host will have an extra reason to book.

I have a little piece of paper that outlines the host benefits including my current special incentive (book to look, small gift, $10 off order, any of the products under $10, etc). That will make it easy for the host to remember all the benefits of hosting so she can share AND easy for the potential to get excited :)

HTHs,
Pamela
 
big MAC call is a Morning After Call. You call everyone 24-48 hours after a show or after you have all their orders to thank them for ordering, etc...
 
I was given a great piece of advice yesterday...With regards to this. Offer an "incentive" for the host doing a catalog show to get a booking. For example: Tell the host of the catalog show, if she gets someone to book a live show from her catalog show, you'll offer her a $20 product at half off (then you put the order under the hosts order, take advantage of the discount meaning you are out less than $10 for a booking). I currently have 3 book shows going, and I've offered the incentive to each one, hoping it will work.
 
I remind hosts about the Monthly Host Special deal that PC offers her at any bookings from her catalog show besides her own show. That in itself is huge! We really don't have to offer anything else as long as we are able to make the host understand how it works!!

When I am in need of getting more shows on my calendar, I have also offered the host of a catalog show her host discount at any show booked from hers. Many people don't use their discount much at their own show - they use their money for the 1/2 price and 60% off items - so they like the idea that they still get a chance to use it. I do explain to them that PC gives them 10% off on their order and that I am giving them the difference. (eg. If they had a 25% host discount at their show, PC will give them 10% off and then I will give them another 15% off) This is less than my commission and I got a show out of it - so it's win-win!.

And, yes, the big MAC calls to the guests - if you have their contact information - do work too!!
 
BethCooks4U said:
I remind hosts about the Monthly Host Special deal that PC offers her at any bookings from her catalog show besides her own show. That in itself is huge! We really don't have to offer anything else as long as we are able to make the host understand how it works!!
Click to expand...

I would like to second this. I had a host in December that I knew was interested in cookware. Her show attendance was 1 person other than her but SHE really wanted the incentives and so she took the catalogs to work, her husbands work and her mom's group. Also by me alerting her to the 60% off cookware in February she was super motivated to talk her friends into hosting shows. I got 3 bookings off a show that only had 1 guest and 1 of those bookings I've already fulfilled and that host is hosting again in May (and there were 2 other bookings from that show as well).

So yes; educate the hostess, go over her wishlist and alert her to the host specials coming up. If she can find a friend to fill each month coming up then she can take advatage of some of the greatest savings available to her as a host with the Pampered Chef!

I like the idea of offering to extend a hostess' difference in discount at future shows :) Thanks for sharing that

Sarah
 
Favorite productI add this to the back of my order forms for a catalog show...
Is there anything in the catalog you wanted to order but couldn't unless if was FREE or half off?

I make sure the hostess makes her friends, family, neighbors, etc fill this out. It really worked for me. I called everyone back and offered to help them get that product FREE or half off with a show! I got 2 bookings from my last catalog show in Feb., and she only had 9 orders for $700 in sales. I have another catalog show this month and the same thing is going out to her guests! Let's hope it works again. I never had a catalog show before so I tried it for the first time last month. Hope this helps.
Debbie
 
drawing slips!I just started giving prize drawing slips to my catalog hosts, and I tell them to have everyone that orders fill one out. Then when the show closes, I draw a name for a prize just like I do at cooking shows. (season's best or something) My first show I did this with, I have a maybe out of it, also a coupe more that signed up to receive my monthly e-newsletter-so maybe they'll lead to more orders or a show down the road!
 
lacychef said:
I just started giving prize drawing slips to my catalog hosts, and I tell them to have everyone that orders fill one out. Then when the show closes, I draw a name for a prize just like I do at cooking shows. (season's best or something) My first show I did this with, I have a maybe out of it, also a coupe more that signed up to receive my monthly e-newsletter-so maybe they'll lead to more orders or a show down the road!
Click to expand...
Great idea!
 

Frequently Asked Questions

What is a catalog show and how does it work?

A catalog show is a type of direct sales event where the host collects orders from friends and family using a catalog, rather than hosting a traditional in-person party. The host shares the catalog, either physically or digitally, and collects orders over a set period. This allows people to shop at their convenience while still benefiting from the host's rewards.

How can I encourage my guests to place orders during a catalog show?

To encourage orders, make the catalog engaging by highlighting popular products, offering exclusive deals, and providing personal recommendations. You can also create excitement by sharing product demonstrations through videos or live streams. Additionally, consider offering incentives, such as a raffle or a small gift for those who place orders.

What strategies can I use to get more bookings from a catalog show?

To secure more bookings, communicate with your guests about the benefits of hosting their own shows. Share success stories and the rewards they can earn. Offer a special incentive for those who book a show during the catalog event, such as a discount or a free product. Follow up with guests after the show to remind them of the opportunity to host.

How can I follow up with potential customers after the catalog show?

After the catalog show, follow up with potential customers through personalized messages or emails. Thank them for their interest and remind them of the products they liked. Ask if they have any questions or need help placing an order. This personal touch can encourage them to make a purchase and consider hosting their own show.

What are some common mistakes to avoid when running a catalog show?

Common mistakes include not promoting the show enough, failing to engage with guests, and not providing clear instructions on how to order. Avoid overwhelming guests with too much information at once. Instead, focus on a few key products and make the ordering process as simple as possible. Regular communication and reminders can also help keep the excitement alive.

You must log in or register to reply here.

Similar Pampered Chef Threads

Traveling for a Show...should I Only Push Catalog Show Bookings?
  • luvmypomeranian
    • Pampered Chef Bookings
Replies
6
Views
2K
mountainmama74
How to Get Bookings at the Show?
  • milkangel
    • Pampered Chef Bookings
Replies
23
Views
3K
ButterflyVioletta
Desperate for Bookings? Try Sending a Mini Catalog!
  • csulier
    • Pampered Chef Bookings
Replies
8
Views
2K
sarahsworld2000
How Can I Incentivize Catalog Show Hosts to Encourage Bookings?
  • winklermom
    • Pampered Chef Bookings
Replies
5
Views
2K
Mommy2amo
Are You Happy with Your March Bookings?
  • TheFreddiesCook
    • Pampered Chef Bookings
Replies
5
Views
2K
Deb Bixler
Feeling Blessed With Bookings Lately!
  • Sheila
    • Pampered Chef Bookings
Replies
4
Views
1K
Wildfire
How Can I Increase my Bookings as a Consultant?
  • ValM2010
    • Pampered Chef Bookings
Replies
2
Views
3K
Admin Greg
Get More Bookings: Tips for Making the Most of Contacts
  • milkangel
    • Pampered Chef Bookings
Replies
9
Views
1K
milkangel
How Can I Get More Bookings and Orders?
  • RMR1984
    • Pampered Chef Bookings
Replies
11
Views
4K
Deb Bixler
Maximizing Bookings During the Holiday Season
  • Doodlbug329
    • Pampered Chef Bookings
Replies
13
Views
3K
Amanda_RI
Back
Top