How do I effectively follow up with expo attendees for potential sales?

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Discussion Overview

The thread explores various strategies for following up with attendees from an expo to potentially generate sales. Participants share their experiences and methods for effective communication with leads collected during the event.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant mentions having a significant number of slips from expo attendees and seeks advice on effective follow-up methods.
  • Another participant suggests using recorded messages to reach out to clients, offering to provide more information via private message.
  • One user shares a follow-up script they refer to as an "algorhythm," indicating its versatility for different formats.
  • Another participant expresses willingness to share their follow-up materials, although they are unsure of the original source.
  • One participant offers a specific approach for contacting fair attendees, recommending a friendly introduction and inquiry about their interest in products and specials.

Areas of Agreement / Disagreement

Views differ on the best methods for follow-up, with no clear consensus emerging on a single effective strategy.

Contextual Notes

Participants share personal experiences and techniques based on their interactions at expos, focusing on the importance of maintaining communication with potential clients.

Who May Find This Useful

Consultants looking for ideas on following up with leads from events may find the shared experiences and strategies relevant.

noelskitchen
Messages
300
I had an expo and tons of people marked on their drawing slip, I want to be informed of monthly specials. Some gave e-mails, some didn't. How do you follow up with them? What works for everyone. I have around 60 or 70 slips to follow up with. What phone script do you use?
 
I would use postcalls for that... record a message and have the recording sent to all your clients.
PM me for more info! :)
 
Here is one that can be used in different formats I call it my algorhythm. HTH
 

Attachments

Thanks Lisa! :)
 
I think I got it from here somewhere. I don't know when or where for sure, but I am more than willing to share what I've already taken.
 
Looks good ... but doesn't apply directly to a fair contact.I'd just say, "I enjoyed meeting you at the fair. Did you happen to pick up a catalog? Was there anything that caught your eye?" Also tell them about the current guest specials and ask if they want to be in the loop for future specials.
 

Frequently Asked Questions

How soon should I follow up with expo attendees after the event?

It's best to follow up within 24 to 48 hours after the expo. This timeframe keeps your interaction fresh in their minds and shows your enthusiasm about connecting with them.

What methods should I use to follow up with attendees?

You can follow up via email, phone calls, or social media messages. Choose the method that aligns with how you initially connected with them and what seems most appropriate for your audience.

What information should I include in my follow-up message?

Your follow-up message should include a thank you for visiting your booth, a brief reminder of your products or services, and an invitation to ask any questions. Personalizing the message based on your conversation can also enhance engagement.

How can I make my follow-up more engaging?

To make your follow-up more engaging, consider including a special offer, a relevant recipe or tip related to your products, or a link to a video demonstration. This adds value and encourages them to respond.

What should I do if I don’t get a response to my follow-up?

If you don’t receive a response, it’s acceptable to send a gentle reminder after a week. Keep it friendly and open-ended, inviting them to reach out if they have any questions or need more information.

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