How Can I Boost Bookings at the Feb 2 Women's Show?

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Discussion Overview

The thread centers around strategies for boosting bookings at an upcoming Women's show on February 2. Participants share their personal experiences and ideas for enticing potential hosts to book shows during the event.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, mentions the challenge of securing bookings at fairs despite generating leads.
  • Another participant highlights the February host special of 60% off two items as a significant incentive for bookings.
  • One consultant shares a tactic involving mystery boxes to attract interest and encourage bookings.
  • Several participants discuss offering free gifts, such as cookbooks or themed boxes, to incentivize bookings at the event.
  • One participant notes the importance of creating a sense of urgency to encourage immediate bookings.
  • Another participant shares their success in booking February dates without offering additional incentives.
  • Some participants express interest in discussing specific products to use as free gifts while considering budget constraints.

Areas of Agreement / Disagreement

Views differ on the necessity and effectiveness of offering incentives, with some participants advocating for them while others report success without additional offers. No clear consensus emerges on the best approach.

Contextual Notes

Participants share a variety of personal experiences and strategies, reflecting different levels of success and creativity in booking shows. The discussion is rooted in the context of a specific promotional event.

Who May Find This Useful

Consultants looking for ideas to increase bookings at events, particularly those planning shows in February, may find the shared experiences and strategies beneficial.

P
PamperedK
Silver Member
Messages
1,126
I'm doing a Women's show on Feb 2 and I NEED to get at least 5 February bookings there. I have a hard time getting bookings at fairs. I get lots of leads and a fair number of them eventually turn into bookings...any ideas for getting people to pick a February show that weekend??
 
Definitely Highlight the fact they can choose 2 pieces of anything at 60% OFF Feb only! I've never seen a Host special that amazing! Plus earning their normal rewards on top of that is like icing on the cake!

Or offer a fREE party in a bag (free show, you bring the recipe and paper goods). Good luck!
 
One thing that I do is have three little boxes that have a photo of a certian product in it. I have a sign up that says " See these three lonly boxes ask me how to in what's inside" It always gets people's interest and then I hook them in the rest of the way.
 
I have used with pretty good success, book today and receive a gift for FREE at your show. I purchased the chinese take out boxes and then printed out pictures of product that I have on card stock. I put each item in a box that has raffia in it, to make it pretty. If they book a show at the event, they can pick any box and they will receive the item inside at their show.

I purchased my boxes from Michaels, a craft store, and they were only $1. I had some specifically in fall themes, for a Fall Festival I did last October. I also have some for a Bridal Fair that I have coming up next month.
 
pamperedpals said:
I have used with pretty good success, book today and receive a gift for FREE at your show. I purchased the chinese take out boxes and then printed out pictures of product that I have on card stock. I put each item in a box that has raffia in it, to make it pretty. If they book a show at the event, they can pick any box and they will receive the item inside at their show.

I purchased my boxes from Michaels, a craft store, and they were only $1. I had some specifically in fall themes, for a Fall Festival I did last October. I also have some for a Bridal Fair that I have coming up next month.
Click to expand...

The cute little chineese boxes?
 
mommyhugz1978 said:
The cute little chineese boxes?
Click to expand...

Yes. They have may sizes available. I used the larger ones, so I had more options on the designs. :)
 

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  • Thread starter
  • #7
Hmmm maybe I'll do something for booking a show TODAY! haha I'll have to talk to the other girls I'm doing the show with.

Thanks for the thoughts.
 
When I've been, um, desperate for bookings, I've been known to offer a "FREE COOKBOOK when you book a show today for the next 2 weeks." If they do that, I give them a Season's Best. Usually the previous season, since I give hosts the current one at their show and have everyone there sign it.
 
I've always had successWith any of these:

1) the "free" cookbook - season's best
2) the booking tree
3) "free" show - I'll bring the ingredients
4) 50% more free product

However, with the AWESOME February special, I don't think it will be to hard to book just from that. Put a HUGE sign up that says: 60% off any 2 items when you book your show TODAY!

Whichever one you choose - create a since of urgency - like they absolutely need to book today otherwise the special is gone. Hey...I know it's silly - but it works!
 
pamperedpals said:
Yes. They have may sizes available. I used the larger ones, so I had more options on the designs. :)
Click to expand...


I got mine their too!!! I love them!!!
 
If you offer an incentive for a Feb booking, be sure to say "You'll get it at the time of your show" or "I'll attach it to your host order when we are closing your show" That way they don't take the gift and cancel the show later.
 
When I offer gifts at fairs.....They do not recieve the gift until the show is been held and closed. ANd i just attached that gift to their order.
 
  • Thread starter
  • #13
ltkacz said:
Put a HUGE sign up that says: 60% off any 2 items when you book your show TODAY!
Click to expand...

I'm going to do this but I want to be sure it's clear that the show needs to be for February...but I don't want the sign to be wordy - I want a very simple, clear sign...any ideas? Should i do a small "disclaimer" at the bottom that the show must be held in February, 2008??
 
how about

"Get an extra ____ FREE when you book your February Show with me!"


in Small print
Show must be a minimum of $500.00 in sales to qualify for this special offer!
 
That is cute!!


etteluap70PC said:
how about

"Get an extra ____ FREE when you book your February Show with me!"


in Small print
Show must be a minimum of $500.00 in sales to qualify for this special offer!
Click to expand...
 
  • Thread starter
  • #16
Well, I didn't offer anything extra at all BUT I booked up my February! I have no more February dates available and only 4 March dates left!
 
Could some of you specify which products you give as "free gifts?" I'd like to do this but need to stay within a budget. :D
 
Things between $5 and $10 are usually good. They aren't so small that people feel like you're being cheap, but they're not so expensive that it'll blow your budget (unless you give away a lot of them). Mix n Chop, Kitchen Spritzer, seasonings, etc.
There's a file called products.zip that has a spreadsheet with all the current products in it, and you can sort it by price to find some things you want to use. Or you can sort the product list by price in PP/P3.
 

Frequently Asked Questions

What strategies can I use to attract more guests to the Women's Show?

To attract more guests, consider leveraging social media platforms to create buzz about the event. Share enticing posts about what attendees can expect, including product demonstrations and exclusive offers. Additionally, reach out to your existing customer base via email or text, inviting them personally and encouraging them to bring friends.

How can I encourage attendees to book cooking shows during the event?

Offer incentives for booking shows at the event, such as discounts on products or exclusive recipes. Create a fun and engaging atmosphere where attendees can experience the products firsthand. Make sure to have a clear and simple booking process, and follow up with attendees after the show to remind them of the opportunity.

What promotional materials should I prepare for the Women's Show?

Prepare eye-catching flyers and brochures that highlight the benefits of hosting a cooking show. Include testimonials from previous hosts and showcase popular products. Additionally, have a sign-up sheet or digital form ready for attendees to easily book their shows on the spot.

How can I utilize games or activities to boost engagement at the show?

Incorporate interactive games or activities that encourage participation, such as a cooking challenge or a product trivia quiz. Offer small prizes for winners, which can create excitement and draw people to your booth. This engagement can lead to more conversations about booking shows.

What follow-up strategies should I implement after the Women's Show?

After the event, send thank-you emails to attendees, expressing your appreciation for their participation. Include a recap of the show and a reminder of the booking incentives. Follow up with those who expressed interest in hosting a show, and provide them with additional information to make the booking process seamless.

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