Home Office Newsletters to Customers

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SUMMARY

The home office will implement monthly newsletters for customers as part of the PWS (Personal Website Service) package, which costs $10 per month. This service allows for customization of newsletters and includes features such as tracking open rates and contact activity reports. Users can designate specific contacts for newsletters and manage their email lists through P3 or PWS. Concerns about spam and customer preferences for newsletter frequency were discussed, emphasizing the importance of segmenting email lists to respect customer wishes.

PREREQUISITES
  • Understanding of PWS (Personal Website Service) functionalities
  • Familiarity with email marketing concepts, including open rates and segmentation
  • Knowledge of P3 (Personal Website 3) for managing contacts
  • Awareness of spam regulations and best practices in email marketing
NEXT STEPS
  • Research best practices for email list segmentation to improve engagement
  • Explore P3 functionalities for merging and managing contacts
  • Learn about email marketing metrics, focusing on open rates and click-through rates
  • Investigate alternatives to PWS newsletters, such as MailChimp or iContact, for comparison
USEFUL FOR

This discussion is beneficial for consultants, marketers, and small business owners who are implementing email marketing strategies and utilizing PWS for customer communication.

Di_Can_Cook said:
I'm confused. Is it going up? What about those of us who are paid until next March?

Yes, the price is going up. You have until August 31st to subscribe to get the current price, after that it will go it. If you already have a PWS, you are good until you have to renew and then you have to pay the higher price.
 
bgupton said:
but from what I'm reading we can pay by the month??

Usually they break the price down per month for you, but you pay in one lump sum.
 
You have to pay for 6 or 12 months at a time. There is not a monthly option.
 
OK, so I read the SECN, and this is what it says:

Easy for you
• Setup is simple. Go to your PWS Assistant. Designate your contact list and you’re all set! The e-newsletter is sent automatically every month to your designated contacts.
The September issue will be sent on Aug. 23. After that, the e-newsletter will be sent on the fourth Monday of every month.
• Personalize it. Add your own photo and message. A default welcome message will appear if you choose not to personalize your e-newsletter.
• Customers can easily contact you. Links in the e-newsletter go directly to your PWS so customers can see additional information about our products, get in touch to book Shows and learn more about the business opportunity.
• Contact Activity Report helps you target follow-up communications. You’ll see who’s clicking specific links in the e-newsletter and get suggestions on what to say and when to follow up.

I'll have to create a list for those contacts that I want to send the newsletter to, but once I do, HO will automatically send the newsletter for me. I don't get to pick the date or time.

I can add my own photo and message, but if I don't, a default message will go out. So if I don't remember to go in and update the message in time, I won't have my own personal message on there.

It does give a follow up report with suggestions on what to say, which is pretty cool.

I'm still a bit torn on whether I'd like to use it or not. I really like what I get with TT, but I'm essentially being forced to pay for the HO version because the PWS prices are going up. Granted, I wouldn't expect the PWS prices to never go up, we do have to live with inflation, after all. But I like how much more I'm able to customize my TT newsletters (even if I don't do it all the time). On the other hand, I'm only a few customers away from being over 500 on my list, which means I'll have to pay for any service I want to use to send and track my emails.

Maybe I'll try it out the first month, and go from there.
 
I was considering trying it once or twice and see what my open/click #s are. If it's considerably lower than what I have now (which is just below 30% open-rate), then I would probably stick with what I have. I DO like the idea of the articles and features they'll include. That's one complaint I have about my current service (My Email Designs)- too much "sales" and not enough "service"- tips, recipes, non-sales articles. I always redo it. So we'll see.
 

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