Get Booked for May: What to Say at April Shows

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Discussion Overview

The thread discusses strategies and experiences related to promoting May shows during April events, particularly in the context of fundraising for breast cancer awareness through the Help Whip Cancer campaign. Participants share their approaches and challenges in encouraging bookings while managing customer expectations.

Discussion Character

  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, shares that they discuss statistics related to breast cancer to encourage guests to host shows in May, highlighting the potential impact on awareness and education.
  • Another participant mentions difficulty in promoting May shows during April events, noting that guests shifted their purchases to May after learning about the fundraising aspect, which caused tension with a previous host.
  • One participant recounts a similar experience where guests opted to wait for a future show, leading to a strategy of organizing a catalog show to accommodate both immediate sales and future bookings.
  • Another participant reports success in booking multiple shows for May by actively reaching out and using a specific script that emphasizes fundraising goals and the importance of research in cancer treatment.
  • One participant notes that despite mentioning May shows at their event, they only secured one booking for June, indicating varied outcomes in booking efforts.

Areas of Agreement / Disagreement

Views differ on the effectiveness of promoting May shows during April events, with some participants experiencing challenges while others report successful bookings.

Contextual Notes

Participants are sharing personal experiences and strategies related to their roles as Pampered Chef consultants, particularly in the context of fundraising efforts for breast cancer awareness.

Who May Find This Useful

Consultants looking for insights on how to effectively promote future shows while managing customer expectations and fundraising initiatives may find this discussion relevant.

AJPratt
Silver Member
Messages
6,674
What are you saying at your Aprils shows to get May shows?
 
I talk about the statistics and let my guests know that there is rarely a better month to host a show because if they don't know someone directly the most likely know someone who knows someone who has fought breast cancer. This disease affects all women in some way and that when they host a show in May they will not only be earning free stuff for their kitchen but will also know that they may help the woman next door or the lady checking out their groceries because they have helped to earn money for breast cancer awareness and education.
 
I am having a hard time bringing it up at my April shows because then everyone want to buy things in May instead of April. My last host got a little angry that I mentioned that next month you can but the same exact products and a portion goes to ACS. Everyone started taking their bigger items off their orders to buy them next month! Oooops!

Gillian Wright
#417481
Wasilla, Alaska
 
Same thing happened to me with my SIL's show this month. But, what we decided to do was for her to have a catalog show in May as well (she lives in MA so another cooking show is out of the question) and this way she can get the host special and more free stuff and her guests can buy the new stuff off of her catalog show. You might want to try this approach with your host as well.
 
gilliandanielle said:
I am having a hard time bringing it up at my April shows because then everyone want to buy things in May instead of April. My last host got a little angry that I mentioned that next month you can but the same exact products and a portion goes to ACS. Everyone started taking their bigger items off their orders to buy them next month! Oooops!

It's just the WHC Pink items that a $1 of each purchased goes to the ACS. Not everything in the catalog. Just so you know.
 
Thanks Tina! I knew that but it didn't come out right in my message. What I meant was that I am having a mega-fundraiser next month and the same group of people will be buying next month as well. They took off the bigger items so they can buy them from the mega-fundraiser and have 15% (It is already over $600 with preorders) donated to ACS. Sorry for the misunderstanding!

Gillian Wright
#417481
Wasilla, Alaska
 
  • Thread starter
  • #7
I metioned it at my show Friday and not a single person sheduled. I did get one for June, though.
 
Great success...I have 15 cooking shows and 10 catalog shows booked for May. I started by picking up the phone and working my business. Here is the script I use on the phone and at shows. At shows I do this when I am taking orders and include that they can buy the products tonight from me (pre-order).

"In May, it is my goal to raise $500 for the Help Whip Cancer campaign. I need your help. If I give you a sheet with our unique pink products and order forms, do you think you would be willing to collect up to 20 orders or more to help fight the battle of cancer?

We've all been touched in some way by this disease and research is the key to the cure. Collecting orders for 20 HWC products will bring a $20 donation to ACS.

Would you like a catalog or two as well, I wil donate 10% of these proceeds as well.

I then take it in to booking a cooking show in with their efforts to raise money for HWC."

Here is the order form I am using, people love it!
 

Attachments

Frequently Asked Questions

What is the purpose of the "Get Booked for May" campaign?

The "Get Booked for May" campaign is designed to help Pampered Chef consultants secure bookings for May by encouraging them to promote upcoming shows during their April events. This initiative aims to increase sales and expand the consultant's customer base by leveraging the excitement of spring cooking and entertaining.

What should I say at my April shows to encourage bookings for May?

At your April shows, emphasize the benefits of hosting a May show, such as exclusive offers, seasonal recipes, and the opportunity for guests to earn free products. Share personal stories of successful shows and highlight the fun and social aspects of hosting. Make sure to ask for bookings directly and provide a simple way for guests to sign up.

How can I make my pitch for bookings more effective?

To make your pitch more effective, personalize your approach by connecting with your audience. Use engaging visuals, share testimonials from past hosts, and create a sense of urgency by mentioning limited-time offers. Additionally, consider offering incentives for guests who book a show, such as a discount on their next purchase or a small gift.

What are some common objections I might face when asking for bookings?

Common objections may include concerns about time, budget, or the effort involved in hosting a show. Address these objections by highlighting the flexibility of hosting options, the potential for free products, and the support you will provide throughout the process. Reassure them that hosting can be a fun and low-pressure experience.

How can I follow up with guests after the show to secure bookings?

After the show, follow up with guests via email or social media, thanking them for attending and reminding them of the benefits of hosting a show. Include a call to action to schedule their own event and offer to answer any questions they may have. Personalize your follow-up messages to make them feel valued and more inclined to book.

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