Generating Business: Seeking Advice on Sending Letters to Past Clients

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Discussion Overview

The thread explores the idea of sending letters to past clients as a means to generate business for Pampered Chef. Participants share their thoughts on the appropriateness and ethics of using client information for this purpose.

Discussion Character

  • Exploratory, Opinion-based, Anecdotal

Main Points Raised

  • One participant, identifying as a mortgage consultant, expresses uncertainty about the content and appropriateness of sending letters to past clients.
  • Another participant raises ethical concerns regarding the confidentiality of client information and whether it constitutes unwanted solicitation.
  • Several users mention that past clients may not be receptive to business outreach, particularly if the only prior contact was related to mortgages.
  • One participant suggests that inviting past clients to a show might be a more acceptable approach.
  • Another participant proposes the idea of sending a congratulatory gift to clients who recently obtained mortgages instead of a solicitation letter.

Areas of Agreement / Disagreement

Views differ among participants regarding the appropriateness of contacting past clients for business purposes, with some expressing concerns about ethics and others suggesting alternative approaches.

Contextual Notes

The discussion reflects personal experiences and opinions regarding the intersection of past professional relationships and direct selling practices.

Who May Find This Useful

Consultants considering outreach strategies to past clients may find the varied perspectives in this discussion relevant to their own experiences.

H
Humble Beginnings
Messages
667
Hi everyone,

I'm really trying to generate business and a friend of mine suggested sending a letter to my past clients I have help obtain a mortgage on their homes. Basically I'm a home mortgage consultant full time but due to the industry started doing PC for some extra money and just to escapte from all the doom and gloom in the housing market. I love PC and really wish I had some shows booked. I'm really not sure what to write in the letter and am hoping for some ideas here. As mentioned I helped them with a mortgage and this is a completely different ball park not sure if it is appropriate to do or even if I send and spend the $ on postage if I will get anything out of it. Any advice will be appreciated.
 
I'm trying to work through the ethics of that. Would the info you have concerning past clients be considered confidential? Would it be considered unwanted solicitation to take that info, and use it for a different purpose other than for home mortgages?

I'm just not sure.

What if you hosted a Show, and invited them to the show? Would that be the same thing?

I'm sort of typing out loud here, musing over this.
 
i'm not sure about the ethics of that either. if your only contact with these ppl were helping them with their mortgage, they may not be open to the idea. i only say that because if the person i got my mortgage thru were to contact me about their direct sell biz, i'm not sure if i would be happy about that let alone respond. i'm not trying to be a negative nelly, but i don't think i would do it. i think i would be more receptive to being invited to join a show as becky suggested. that is just my opinion though.
 
  • Thread starter
  • #4
I was wondering that too I think that is why I'm hesitant but if it would be ok then I'm just trying to think how to phrase it.
 
I wonder if instead you could see about doing a Congrats gift to people that just got their mortgages?
 

Frequently Asked Questions

What is the best way to start a letter to past clients?

Begin your letter with a warm greeting that acknowledges your previous relationship. You might say something like, "Dear [Client's Name], I hope this message finds you well! It’s been a while since we last connected, and I wanted to reach out to see how you’ve been." This sets a friendly tone and shows that you value their past business.

What should I include in my letter to past clients?

Your letter should include a brief update about yourself and your business, any new products or services you are offering, and an invitation for them to reconnect. You might also want to include a special offer or discount as a thank you for their past support, which can encourage them to engage with you again.

How can I make my letter more personal?

Personalization is key. Use the client's name and reference specific past interactions or purchases. For example, "I remember you loved the [specific product] we discussed last year." This shows that you value their individual experience and are not just sending a generic message.

What is the best way to follow up after sending the letter?

Follow up with a phone call or an email about a week after sending the letter. You can say something like, "I just wanted to check in and see if you received my letter. I’d love to hear your thoughts!" This demonstrates your commitment to maintaining the relationship and opens the door for further conversation.

How often should I reach out to past clients?

It’s a good practice to reach out to past clients at least once or twice a year. This keeps you on their radar without overwhelming them. You can send seasonal updates, special promotions, or invitations to events, ensuring that your communication remains relevant and engaging.

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