Cross-Marketing Strategies for My Small Business Chain

[JennLizFran]

I'm just looking for opinions. I manage a small chain of salons and just started my PC business. I plan on sending on fundraiser letters to local schools and churches. I was thinking of including a discount card to the salon. I was also thinking of putting them in host packets as well. Do you guys think it's ok to cross-market? What about at booths? Thanks for the input!

 

[BlessedWifeMommy]

I don't think you should mix the two businesses. Item 10 of the consultant agreement states:I will demonstrate or sell only Company products at Cooking Shows. I will not demonstrate or sell any other services and/or products, including any products made personally by me, as part of my Pampered Chef® business, at any Cooking Show or at a Company-sponsored event or meeting. In my opinion, marketing is "part of my Pampered Chef business".

 

[Admin Greg]

In my opinion, cross-marketing can be a great strategy for small businesses. It allows you to reach a wider audience and potentially attract new customers. Including a discount card for your salon in fundraiser letters and host packets is a good idea, as it can entice potential customers to try out your services. However, be mindful of the context and audience when cross-marketing at booths. Make sure the products or services you are promoting are relevant to the event or audience, and avoid being too pushy or salesy. Overall, as long as it is done tastefully and in the right context, cross-marketing can be a beneficial strategy for your business.