Finding Work-Life Balance: Following Up After Shows

[RossDeb2]

I'm looking for opinions on this. I've done some area booth shows and been rather lax on making follow up calls for bookings(calling after a week or so). I know this is not a good thing. However, I wanted to change this, so after the last few shows I've done, I've made the calls the following day after the event. Some people have been irate that I called so soon after the event. What timetable do you all follow? I want to be on the ball while I have their interest but I don't want to be perceived as bugging them.

One more thing to add. I work full time and have two children. If I don't make my calls today, Sunday(best for me), I may not get a chance to follow up until the end of the week.

I'm really trying to become more organized with this and focused on my business. Any views or words of wisdom? TIA

 

[bsaxman]

You have to think... EVERYONE at the fairs will be calling their leads almost immediately, so that first week after a fair you could imagine how frusterated people are that all of these vendors are calling to sell things! I would give it 1-2 weeks before a follow up call as a courtesy to them. This is just my personal preference, lots of people I know have followed up w/ a call 1-3 days after the fair and had successful results. I am more comfortable with giving them some relax time before hitting them w/ the phone calls and more information! Also I put it in my calendar and make a cover-sheet so I remember to call, who I called, and what we talked about.

 

[Admin Greg]

Personally, I believe that following up the day after an event is a good practice. It shows that you are organized and on top of your business, and it also capitalizes on the interest and potential leads from the event. However, if some people are expressing irritation, it may be worth considering a compromise and waiting a couple of days before following up. You could also try reaching out via email instead of a phone call, as some people may prefer that method of communication. Ultimately, it's important to find a balance between being persistent and respectful of people's time. Good luck with your follow-ups and growing your business!