Effective Postcard Marketing: Tips and Strategies for Reaching Past Customers

[heat123]

Since Vista Print is offering FREE postcards like every other day, I was wondering what you all think of sending them to past customers who I don't have email especially, just to remind them I am here to service them if they need anything?

I got the idea from my parents actually- who mail out postcards every 6mon-12 months to past clients who they have done business with, just as a reminder that if they need anything to call them type thing. And since I'm going to try and start focusing my biz on the 3-2-1 the most, I thought it might be a good idea as an excuse to follow up?

Just wanted some input? BTW, how much does it cost to mail a post card these days?

TIA!

 

[tlennhoff]

I think its a great idea. You might want to mention that there are tons of new products coming out in September so they should check out your website.

 

[heat123]

I think its a great idea. You might want to mention that there are tons of new products coming out in September so they should check out your website.

That's a great idea to pique their interest- Tash! Thanks!

 

[Paula R. Lewis]

Postcards cost 26 cents to mail.

They are a great, low-cost thing to do, as long as you do the follow up! Otherwise, it's basically just waste of time, energy, and money!!


Best of luck! Let us know how it goes!!

Paula

 

[heat123]

Postcards cost 26 cents to mail.

They are a great, low-cost thing to do, as long as you do the follow up! Otherwise, it's basically just waste of time, energy, and money!!


Best of luck! Let us know how it goes!!

Paula

Thanks for your input ladies! I think I will order some!

 

[Ericanaysha]

I just did and I sent them out to random people just to drum up business.

 

[heat123]

Is this the 1st time for you? How has your response been so far?

 

[KellyTheChef]

I just ordered a bunch of things from VistaPrint.

I got the 100 regular sized postcards for free-
I have them saying:

Here is a mini catalog of our newest products!

~Contact me with an order,

receive 10% off!

~Schedule a fun night out with your

family and friends and I will bring

the recipe for FREE!

~Refer me to someone who contacts me

and receive a gift!

Then, my phone number and website are listed at the bottom



Then, on the "back" of the postcard I have:

The Pampered Chef®
my website

I Offer:

~Business Opportunities

(full time and part time)

~Fun nights with family and friends

while earning FREE products!

~Unique Theme Shows

(Chocolate Bliss, Yack and Snack,

Margaritaville/Mexican, etc.)

~Bridal Registry/Bridal Showers

~Fundraisers

~Individual orders 24/7 via my website





I am going to tuck these into my mini catties and hand them out everywhere! Plus, I will use them to mail out to those I talk to on the phone who are interested in seeing the new products.

 

[Ericanaysha]

Yep it's my first time and I just sent them out today so I will let you know how it goes

 

[heat123]

Wow thanks Kelly for that info that would be great stuff to put on those!

 

[jkinak]

I just got 100 of the free postcards from Vistaprint that say "Thanks for your order" It also lists my website, phone number and email and I write a little note about what the ordered. I still plan on doing my follow up calls, but thought this would put my info in their hands. Just sent my first ones out last week and will be following up with the calls later this week-keeping my fingers crossed that it helps!

 

[heat123]

I just got 100 of the free postcards from Vistaprint that say "Thanks for your order" It also lists my website, phone number and email and I write a little note about what the ordered. I still plan on doing my follow up calls, but thought this would put my info in their hands. Just sent my first ones out last week and will be following up with the calls later this week-keeping my fingers crossed that it helps!

That's a really good idea too! Maybe on my next batch I will do that!

 

[heat123]

Oh and I forgot to add after the thank you maybe give them a little quick recipe to enjoy, that way they will keep it in their recipe box or somewhere!

 

[janetupnorth]

I just ordered a bunch of things from VistaPrint.

I got the 100 regular sized postcards for free-
I have them saying:

Here is a mini catalog of our newest products!

~Contact me with an order,

receive 10% off!

~Schedule a fun night out with your

family and friends and I will bring

the recipe for FREE!

~Refer me to someone who contacts me

and receive a gift!

Then, my phone number and website are listed at the bottom



Then, on the "back" of the postcard I have:

The Pampered Chef®
my website

I Offer:

~Business Opportunities

(full time and part time)

~Fun nights with family and friends

while earning FREE products!

~Unique Theme Shows

(Chocolate Bliss, Yack and Snack,

Margaritaville/Mexican, etc.)

~Bridal Registry/Bridal Showers

~Fundraisers

~Individual orders 24/7 via my website





I am going to tuck these into my mini catties and hand them out everywhere! Plus, I will use them to mail out to those I talk to on the phone who are interested in seeing the new products.

Do the regular tuck in the mini-catalogs o.k.? I know the oversized are too big...

 

[janetupnorth]

Oh and I forgot to add after the thank you maybe give them a little quick recipe to enjoy, that way they will keep it in their recipe box or somewhere!

That's why I've been doing recipe ones...

 

[chefann]

Do the regular tuck in the mini-catalogs o.k.? I know the oversized are too big...

The regular postcards stick out a little from the mini-catalogs.

I've got some that I've been using at fairs. They have 2 coupons on the front: FREE cooking show, and 10% off stoneware. I've handed out about 50 of them at a couple of fairs, and haven't heard anything.

 

[heat123]

That's why I've been doing recipe ones...

One can never have enough quick and easy recipes!