Does Offering Gifts or Prize Drawings Really Help the Chance to

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Discussion Overview

The thread explores the impact of offering gifts or prize drawings on show sales and bookings among Pampered Chef consultants. Participants share their experiences with various incentives and discuss the types of prizes they offer.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, suggests that gifts and prize drawings may be more effective for bookings than for sales, noting that people enjoy receiving something tangible.
  • Another participant shares their experience of offering door prizes like citrus peelers and bamboo spoons, depending on their budget.
  • Several users mention giving away free shipping or small items as incentives, with one participant stating they enjoy giving away items from their supply order.
  • One participant expresses that they believe it is not pushy to offer a prize drawing for purchases, as it can help manage costs while still providing incentives.
  • Another participant highlights the enjoyment guests have in the idea of winning something, which also encourages them to fill out drawing slips.
  • One participant describes a creative approach to prizes, including using candy as a reward during games at shows.
  • Another participant mentions attaching business cards to prizes to maintain a professional appearance and ensure guests have their contact information.
  • One participant shares their method for offering free shipping, explaining how they handle the payment process.

Areas of Agreement / Disagreement

Views differ on the effectiveness of gifts and prize drawings for increasing sales versus bookings, with no clear consensus emerging on their overall impact.

Contextual Notes

Participants share personal experiences and preferences regarding incentives, reflecting a variety of approaches and prize types used in their shows.

Who May Find This Useful

Consultants looking for ideas on how to incorporate gifts or prize drawings into their shows may find the shared experiences helpful.

J
jrb0328
Messages
166
does offering gifts or prize drawings really help the chance to increase show sales? and if you do prize drawings what do you offer as the prize? would it make sense to say something like "Purchase x$ and you are entered into the prize drawing for such and such" or is that a little pushy?
 
I think that the gifts and prize drawings help more for BOOKINGS than SALES. People like feeling like they are getting something, and like that their friends will be treated the same way.People like prizes they can touch, I've found, but I like also using a choice of: SBCB, free shipping for order over $60, or free ingredients (up to $15) from show they book that day. I got that idea from here.
 
Door prize at the end of the night, for guests who make it to the end. Gifts from citrus peelers, bamboo spoons, paring knives, etc. depends on your budget.
 
I do a door prize drawing of free shipping. I also give the host a SBRC, that I have the guests sign. Everyone gets a recipe card during checkout.
 
Almost forgot: I have old SBRCs that I give to people who bring a guest.
 
I do some of the small items on the supply order. SB, citrus peelers, pan scrapers, etc. I don't know if they affect anything but I love giving stuff away!
 
Me Too!
wadesgirl said:
I do some of the small items on the supply order. SB, citrus peelers, pan scrapers, etc. I don't know if they affect anything but I love giving stuff away!
Click to expand...
Me too I am a prize junkie!! I love giving stuff away and playing lots of games. Anyway, I don't think it's pushy for you to say "Buy X amount of products and get X!" As a matter of fact it is to the point and insures you won't spend too much. Giving something away you got free, half off or greatly discounted is a great incentive. It does help sometimes with my sales but other times guests know their limits and what they are there to spend so no matter what I offer, it isn't going to change anything. And like Ann I also offer FREE shipping on their order that night if they book a show with me. Or I offer a gift that they will receive at their show!

Debbie :D
 
I think people enjoy the idea of winning something. Plus, it gives me a good reason to insist they fill out all of the information on my drawing slip.
 
  • Thread starter
  • #9
thanks everyone for your help
 
I love giving freebies!Everybody who brings a friend or an outside order gets to pick from the basket, which has twixits, citrus peelers and paring knives. (I think the pan scrapers will be next on my list.) I also do a door prize drawing. At my most recent show, I planned to get some tickets for a pick out of the basket but forgot to bring them. So I stopped at Walgreens and got some chocolate and put it in my Simple Additions caddy. Everybody who participated in a little game where they looked up host specials got a piece of candy. They loved it!
 
I have been giving my host a SBCB with one of the small bamboo spoons attached and then I do a door prize drawing for a small item that I have purchased (not always a PC item). The guests seem to love it and the hosts are always surprised to get something.
 
For all my prizes that I give away, I make sure that I attach one of my business cards. I just use a hole punch and tie it on with ribbon. And for the host, I use a piece of double sided tape and tape the business card to the inside of the SBCB. It just seems more "classy" than stamping it. And then they have all my info instead of just my phone number.
 
Good Idea, I just ordered my business cards, but I will definately do this when they come in. Thanks for the suggestion.
 
if one offers free shipping to a guest, how do you "do" it? Do you not charge the guest on his/her order form and just plan on paying it at the end when you put in the show?
 
I don't charge the guest, and then I add $4.24 (with tax) as a Consultant Gift payment type to their order.
 

Frequently Asked Questions

Does offering gifts or prize drawings really help increase sales in direct sales?

Yes, offering gifts or prize drawings can significantly increase sales in direct sales. It creates excitement and encourages potential customers to make a purchase. The chance to win a prize can motivate people to engage more with the brand and make impulse buys.

How do gifts or prize drawings affect customer engagement?

Gifts and prize drawings enhance customer engagement by providing an incentive for participation. Customers are more likely to attend events, host parties, or make purchases when they know there is a chance to win something valuable. This interaction fosters a sense of community and loyalty to the brand.

What types of gifts or prizes are most effective in direct sales?

Effective gifts or prizes in direct sales are those that are relevant to the product line and appealing to the target audience. Items such as popular kitchen tools, exclusive products, or gift cards tend to attract more interest. It's essential to choose prizes that resonate with your customers' needs and preferences.

Are there any downsides to offering gifts or prize drawings?

While offering gifts or prize drawings can be beneficial, there are potential downsides. If not managed properly, it can lead to customers expecting freebies rather than valuing the products. Additionally, it may attract individuals who are only interested in the prize rather than the product, which can affect long-term sales and customer loyalty.

How can I effectively promote my gifts or prize drawings?

To effectively promote gifts or prize drawings, utilize multiple channels such as social media, email newsletters, and in-person events. Create eye-catching graphics and clear messaging about how to enter. Additionally, consider collaborating with influencers or hosting live demonstrations to generate buzz and excitement around the promotion.

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