Customer Emails - How Much Is Too Much?

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Discussion Overview

The thread centers around the frequency of sending emails to customers, particularly in relation to newsletters and promotional content. Participants share their personal experiences and strategies regarding email communication with their customer base.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, mentions using a newsletter service and expresses hesitation about sending too many emails to avoid overwhelming customers.
  • Another participant shares their experience of sending a September newsletter and plans to wait a week before sending additional emails, noting that they inform new contacts about the frequency of emails.
  • Several users mention a preference for limiting emails to two per month, typically sending a monthly newsletter and an additional email for significant updates.
  • One participant states they never send more than one email per month to avoid being perceived as spammy, a commitment they make to their guests.
  • Another participant expresses admiration for the quality of newsletters produced by a specific service, indicating a desire to maintain a manageable email schedule.

Areas of Agreement / Disagreement

Views differ on the ideal frequency of emails, with some participants advocating for one email per month while others are comfortable sending two. No clear consensus emerges on the best approach.

Contextual Notes

Participants discuss their personal experiences with email communication in the context of their businesses, highlighting the importance of customer perception and engagement.

Who May Find This Useful

Consultants looking for insights on email marketing strategies and customer communication may find the shared experiences relevant.

P
paigev71
Messages
263
I subscribe to a great newsletter service (Thank you Joy) that has the standard newsletter and a couple other great things to send customers. How much is too much though when it comes to sending emails to customers? I just sent September newsletters. I waited because I was doing this festival last weekend and wanted to be able to add those contacts before I sent it. Now I have this cool Outlet flyer but I am hesitant to send it because I don't want customers to view it as overkill. Any thoughts on the subject?
 
I also just sent out my September newsletter last weekend so I could add some fair contacts and am hesitant about sending the Outlet email right away. My plan is to wait another week and send it mid-month. Just keep in mind that it is your business and your newsletter subscription so you can send it any time you want! :) Also, when I ask people if they would like to be added to my mailing list I let them know that I send a couple of emails a month so they are prepared for more than one newletter.
By the way, I've only subscribed to Tasty Tidbits for two months and I LOVE it!! Joy does a fantastic job of putting it all together and it is SO easy to send!! I want to make sure I send them all, I'll just do it at my own pace.;)
 
That's a great question Paige. Myself, I try to restrick it to two emails per month. Generally, I send my monthly newsletter only. But, if something comes up that is really exciting/informative during the month, like discontinued products, then I'll send another for that topic.

That's my 2 cents! HTH!
 
PChefPEI said:
That's a great question Paige. Myself, I try to restrick it to two emails per month. Generally, I send my monthly newsletter only. But, if something comes up that is really exciting/informative during the month, like discontinued products, then I'll send another for that topic.

That's my 2 cents! HTH!
Click to expand...

I too only send out 2 per month, now with Joy's 3 I want to combine the outlet stuff with the quickbites so I don't send out more than 2 a month! ;)
Loven the Tastey Tidbits so far (my first month)!:love:
 
I sent my September on Sunday night. I will wait for the Outlet Bargains one until mid-week next week. I'm printing them out to put in my Kids in the Kitchen packets as well. I think the Cutters and Measuring Cups will be a big seller to this group that are coming! The kids are all 3-5 years old. I could never do a newsletter as fantastic as Joy's!
 
pcchefjane said:
I sent my September on Sunday night. I will wait for the Outlet Bargains one until mid-week next week. I'm printing them out to put in my Kids in the Kitchen packets as well. I think the Cutters and Measuring Cups will be a big seller to this group that are coming! The kids are all 3-5 years old. I could never do a newsletter as fantastic as Joy's!
Click to expand...

Sorry for the hi-jack....but what are you doing for your Kids in the Kitchen and how did you round up the kids? I'd love to do something like that too! My 4 yo DD would love a kids PC party!
 
I agree, the outlet one was bad timing, bc I had just sent out the Sept. newsletter. I will wait another week to send it out...

Usually once a month is enough for me, but I will do twice.
 
I never send more than one email per month. This is something I promise to my guests at the shows so they know I won't spam them.
 

Frequently Asked Questions

What is the ideal frequency for sending customer emails in direct sales?

The ideal frequency for sending customer emails typically ranges from once a week to once a month. It’s important to maintain a balance; too many emails can overwhelm customers, while too few may lead to disengagement. Testing different frequencies can help determine what works best for your audience.

How can I determine if I'm sending too many emails to my customers?

To determine if you're sending too many emails, monitor your email open rates, click-through rates, and unsubscribe rates. If you notice a decline in engagement or an increase in unsubscribes, it may be a sign that you need to reduce the frequency of your emails.

What types of content should I include in my customer emails to keep them engaged?

To keep customers engaged, include a mix of content such as product updates, special promotions, helpful tips, recipes, and customer testimonials. Personalizing your emails based on customer preferences can also enhance engagement and make your emails feel more valuable.

Is it acceptable to send promotional emails more frequently during a sale or special event?

Yes, it is generally acceptable to send promotional emails more frequently during a sale or special event. However, it’s important to communicate this to your customers in advance and ensure that the emails provide clear value, such as exclusive offers or important updates related to the event.

How can I encourage customers to provide feedback on my email frequency?

You can encourage customers to provide feedback on your email frequency by including a short survey link in your emails or asking for their preferences directly. Offering an option to adjust their email preferences can also help ensure they receive the right amount of communication.

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