Catalogs During Shows: Helpful or Harmful?

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Discussion Overview

The thread explores the use of catalogs during shows, with participants sharing their personal experiences and preferences regarding when to distribute catalogs to guests. Some express the belief that having catalogs available from the start can enhance the shopping experience, while others suggest waiting until after the demonstration.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions using catalogs at the beginning to help nervous guests focus on the products rather than the presenter.
  • Another participant shares their experience of providing a folder with catalogs and other materials at the start, noting that some guests prefer to shop while the demonstration is ongoing.
  • Several users mention the effectiveness of a catalog walkthrough during introductions to familiarize guests with the catalog layout.
  • One participant notes that giving out catalogs at the beginning allows guests to fill out order forms as they see products they like, potentially increasing sales.
  • Another participant expresses a preference for receiving catalogs after the demonstration, believing it helps guests focus on the presentation.
  • Some participants discuss using creative methods, such as lapboards and catalog enhancers, to facilitate the shopping experience during shows.
  • A few participants recount negative experiences at other shows where catalogs were not provided until the end, indicating a preference for having access to product information throughout the demonstration.

Areas of Agreement / Disagreement

Views differ on whether to distribute catalogs at the beginning or after the demonstration, with no clear consensus emerging on the best approach.

Contextual Notes

Participants share a variety of strategies and personal experiences related to the timing of catalog distribution, reflecting their individual styles and the dynamics of their shows.

Who May Find This Useful

Consultants looking for insights into different approaches for using catalogs during shows may find the shared experiences helpful in shaping their own practices.

Jilleysue
Silver Member
Messages
1,507
I would really like everyone's input. I have heard some people say no catalogs during the show, I have heard some people say I like it as a buffer because I get nervous. I see both sides, but I would like see what people who have been doing this for a while think being new. I certainly would love their faces shoved in a catalog in the beginning to take the FOCUS OFF ME....LOL...:D , but I know this may hurt my show...or maybe it doesn't.
What do you think...really want your input.:confused:
 
Before the show I place a packet on each chair/couch. In it is a catalog, order form, biz card, pen, and a recruiting flyer. At the end of each season I also put in a flyer with discontinued/price change products.

Personally, I like giving the catalog out at the beginning. I know if I were to be a guest I would want my catalog & order form at that time too. Some people really could care less what you are up there talking about, they know what they want and they want to shop while you are doing the demo and then eat and leave. Others will pay attention to every word you say and buy whatever it is you are demonstrating. Others will interrupt you and ask what page so and so is on and when they turn to that page (or while turning) they will spot something and tell everyone how wonderful so and so is.

It works for me!
 
I ditto what Linda says. I always give a folder at the beginning, and take the time to go through the folder during my introduction (how to read receipt, how catalog is organized, etc.) I have also started doing a catalog walk through (do a search for threads about this topic), which is proving successful.

I am starting in January to use Tom Marston's (I think) method of a manilla file folder that the guests will take home to keep their past, current and future receipts in. It has a label on it with the TPC log, and "Your Consultant Is". They look really nice (I think). It's a new system for me, but my DH and "secretary" says they were easy to put together, and I think it will work well at shows.

HTH!
 
Since you are just starting and having trouble with product info (I still do, so don't feel badly) I would use the catalog starting from the beginning. Once you get more experienced I think there is something to the "no-catalog-until-the-end" theory...
 
  • Thread starter
  • #5
Yeah I am going to have read up on what to give each guest and whether or not to use lapboards etc......
I think I will start with catalogs. I know I would want one if I was a guest.
 
I borrowed an idea at a show I attended before signing up. I bought those 99 cent 1" binders from walmart and cut the ring part out. I now have a sturdy lap board with a pocket to put the catalog, order form, etc in and I got 2 boards out of each binder.
 
pampermeplease said:
I borrowed an idea at a show I attended before signing up. I bought those 99 cent 1" binders from walmart and cut the ring part out. I now have a sturdy lap board with a pocket to put the catalog, order form, etc in and I got 2 boards out of each binder.
That is exactly what I do, but I used the binders that have the clear pocket on the outside that you can put the monthly guest special into. This has worked VERY well for me. I am able to put everything into that lap board and not have to worry about anything else. I also do the catalogs at my shows. I love playing the "Queen of Shoppers" so that way they are able to see a lot of different products. Also some guests do like to shop instead of listen. Or half in half. HTH
 
I went to a non PC show once & didn't get a catalog until the end. I didn't like that. If I see the consultant use something, I'd like to be able to read more about it in the catalog. I always give my guests the catalog & even tell them the page # as I use the product.
 
pamperedgirl3 said:
I went to a non PC show once & didn't get a catalog until the end. I didn't like that. If I see the consultant use something, I'd like to be able to read more about it in the catalog. I always give my guests the catalog & even tell them the page # as I use the product.

Ditto!! Especially if the consultant doesn't tell you the price of it, I'd hate to keep interrupting the consultant to ask how much it is. (Although I've had guests who like to ask how much each item is and I don't always know off the top of my head. So now I use the cheat sheet with the pages numbers so I can have them look it up!)
 
I LOVE using my catalogs at the beginning....Q of S game is always popular...and some guests know what they want...thye just need to know which page it is on:D

I ordered some "Catalog Enhancers" about 4 months ago (you know those little removable sticker/flags) to use with my demo. There are 8 red flags to a sheet - about 1 inch in lengh - that say "Gotta Have It" and I enocurage guests to mark the page when they find product so they can easily find them again when they are ready to comlpete their order. Some guests ask fo ranother sheet of flags :eek:

I also give 2 sheets of these to my hosts so they can "Mark Up" their catalog as well...

I make sure "I" know the page # of all of the high-end items I am demoing ~ I wnat them to use up all of their little flags....and they do...NOW - if I could only get more than 5 people to a show LOL!!

I use lapboards and put basically the same things in as Linda has mentioned. I also tuck the monthly special flyer in the clear outter cover...
 
  • Thread starter
  • #11
Catalog enhancers.....ooooo, where do we get those?
 
I am with everyone else about giving out cattys at the beginning. And the Q of S s mentioned above by Gina - I attached it here for ya...
 

Attachments

  • Thread starter
  • #13
So with this game, after your read each part of the poem, does the guest hold on to the prize and then the winner at the end gets it?
 
Jilleysue said:
So with this game, after your read each part of the poem, does the guest hold on to the prize and then the winner at the end gets it?
As you read each item, teh guest who calls the page # out gets to hold the prize (usually a QuikCut knife or a SB cookbook with one of my stickers (thank you Jilleysue) in it)...whoever is holding the prize @ the end gets to keep it.
 
I use the very small Post It tabs for the same purpose as the Catalog Enhancers. My guests LOVE it! I also have calculators available for everyone.
 
Jilleysue said:
So with this game, after your read each part of the poem, does the guest hold on to the prize and then the winner at the end gets it?


Hey y'all....I have as of late been using my BBQ Basting Brush as my passing "Sceptor" for this game. I them let the winner pick from my basket of goodies!

HTH~
 
I say catalogs during the show. That way they can see the prices of what they want. I had a lady one time that each time I used a product that she liked she went a head and filled out her order form. It was an awesome way to sale b/c she loved so much that I was showing and was excited when seeing it. She ordered almost $300 worth and if she had of had to wait until the end to see the catalog she may have forgotten something she wanted and me missed out on a sale. She is having a show as soon as new house is finished.
 
I give out the catalogues after I am done my demonstration - I do give them a pen and paper at the begining so they can write down anything that looks interesting to them - It works for me as when I am done with the demonstration and I hand out the catalogues and order forms they are devouring them and it gives me at least 20 minutes to tidy up before they come to me with there orders!!

I also find that they are really paying attention to the products and the recipe.

:)
 
Jilleysue said:
Yeah I am going to have read up on what to give each guest and whether or not to use lapboards etc......
I think I will start with catalogs. I know I would want one if I was a guest.
I tried the lapboards and they just got too heavy so I don't use them anymore.
 
chefkristin said:
I tried the lapboards and they just got too heavy so I don't use them anymore.

Same here - I passed them onto one of my downline consultants a few years ago.
 

Frequently Asked Questions

What are the benefits of using catalogs during a Pampered Chef show?

Using catalogs during a Pampered Chef show can enhance the customer experience by providing a tangible reference for products. They allow guests to browse at their own pace, making it easier for them to remember items they are interested in. Catalogs also serve as a visual aid that can help demonstrate product features and benefits, ultimately leading to increased sales.

Can catalogs distract guests during a live demonstration?

Yes, catalogs can potentially distract guests from the live demonstration. If guests are too focused on flipping through the catalog, they may miss important information or product demonstrations. To mitigate this, hosts can encourage guests to take notes or mark items of interest while still paying attention to the presentation.

How can I effectively incorporate catalogs into my Pampered Chef shows?

To effectively incorporate catalogs, consider providing them at the beginning of the show but encourage guests to focus on the demonstration first. After the main presentation, allow time for guests to browse the catalog and ask questions. You can also highlight specific products during the demonstration that are featured in the catalog to create a connection.

Are digital catalogs a better option than physical ones?

Digital catalogs can be a great alternative to physical ones, especially for tech-savvy guests. They can be easily shared via email or social media, and guests can access them on their devices during the show. However, some guests may prefer the tactile experience of a physical catalog, so offering both options can cater to different preferences.

How do I handle guests who are overly focused on the catalog?

If you notice guests are overly focused on the catalog, gently redirect their attention back to the demonstration. You can ask questions related to the products being showcased or invite them to share their thoughts on what they see. Engaging them in conversation can help maintain their interest in the live presentation while still allowing them to explore the catalog afterward.

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