Can a Mini Catalog Be Used as an Invitation for a Spring Kick-off?

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Discussion Overview

The thread explores the use of mini catalogs as invitations for Spring Kick-off events among Pampered Chef consultants. Participants share their experiences and ideas regarding the effectiveness and logistics of this approach.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, plans to use the Spring product mini-catalog as an invitation and inquires about including show details on it.
  • Another participant mentions downloading a template for labels and suggests including a sheet of paper with information inside the catalog.
  • Several users discuss using labels on the front and back of the mini catalogs for mailing addresses and return addresses.
  • One participant shares their experience of increased outside orders when using mini catalogs, even when attendance was low due to weather conditions.
  • Another participant expresses a preference for using mini catalogs over postcards, noting that guests have responded positively in the past.
  • Some participants mention the importance of following up with phone calls after sending mini catalogs to past customers to maximize effectiveness.
  • One participant reflects on a previous experience where using mini catalogs with invite lines helped clarify the purpose of the mailing.

Areas of Agreement / Disagreement

Views differ on the effectiveness of mini catalogs as invitations, with some participants noting positive outcomes while others express uncertainty about their impact on bookings.

Contextual Notes

Participants share personal experiences and strategies related to using mini catalogs for invitations, focusing on practical details such as postage costs and mailing techniques.

Who May Find This Useful

Consultants looking for creative ways to invite guests to events and those interested in exploring alternative methods for reaching out to past customers.

mrssyvo
Messages
1,929
I am planning on using the Spring product mini-catalog as an invitation to my Spring Kick-off. Is there enough room on the front to include show detils (address, time, etc) along with my name, to and from info?

Can I print out a large label with this info- does anyone have a template?
 
You can download a template from Avery for labels. Or put the info on a sheet of paper - 3 up or 4 quarters and put it inside of the catalog. I like this idea. Still trying ot figure out about doing my own...
 
This is what I use. If I'm doing a theme show, then I put a line in between to 2 paragraphs on here. Like, "Join us for Power Cooking ideas!"

These print on the 10 to a page shipping labels.
 

Attachments

Do you use these for all of your invites instead of postcards? How much is postage? Do you have much success? I know...lots of questions...but I'm interested in doing this.
 
The mini catalogs cost 41 cents each to mail. Tape them shut. I also put the host's name and address as the return address, so people know who it's from.My show schedule hasn't been consistent enough for me to say with any certainty that using the mini cattys has boosted sales, but a gal in my extended cluster noticed that her outside orders went up, because people had product pics in front of them, even if they didn't attend.
 
mrssyvo said:
I am planning on using the Spring product mini-catalog as an invitation to my Spring Kick-off. Is there enough room on the front to include show detils (address, time, etc) along with my name, to and from info?

Can I print out a large label with this info- does anyone have a template?
I've also printed up postcards on cardstock (obviously 4 to a page) and enclosed the postcard inside the mini catalog and taped it up. I've done this for our "Sampling of the Pampered Chef" meetings we do when we display all the new products and sample all of the new recipes coming out. Using the postcard allows you to put more info on it too. I usually have sent this to all of my recruit leads to invite them. The funny thing is, I didn't do it this time around (our meeting is next Monday), but I have 2 people coming that are very seriously considering signing. Hmmm, maybe less is more!:)

I just wanted to let you know that this is still under 1 ounce and only requires a .41 stamp.
 
  • Thread starter
  • #7
Ann, you always come through for me- Thanks !! Where do you put the mailign address and return address?
 
I stick the label I attached earlier on the front - right across the pic of the skillet (for the Fall/Winter minis). Then I use the area that's reserved for an address on the back. I print return address labels for the host on 80 to a page labels and stick those over the "your consultant" line.I have been considering putting in a little sheet with the monthly specials, so it's good to know that I can do that without it adding to the postage cost. (Thanks, Becky!)
 
  • Thread starter
  • #9
oh, that makes sense. I thought you put it all on the back side. This makes much more sense. Thank you
 
chefann said:
I have been considering putting in a little sheet with the monthly specials, so it's good to know that I can do that without it adding to the postage cost. (Thanks, Becky!)
No prob!!:D
 
  • Thread starter
  • #11
The reason I decided to do this for my Spring Kick-off invitation. My girlfriend used the Christmas mini-catalogs for her Holiday open house Brunch I did for her last Christmas, and her outside orders increased dramatically over last year's. Even though there was an ice storm, those that planned to come, called her with their order, because they had the mini-catalog
 
I love using the mini's as invites; especially early in the season! My guests have liked it in the past. I stick a note inside the first page w/show info; & make a label on outside that says "you're invited to a cooking show~see inside for details!"
 
Have you found that sending mini catalogs to past customers is a good way to book shows?
 
ChefMoore said:
Have you found that sending mini catalogs to past customers is a good way to book shows?
It's not a bad idea to send them, BUT only if you follow up with a phone call. They're wasted $$$ if you spend the postage, but don't follow up. If you put the upcoming host specials in as a little insert (probably only a postcard-size so it doesn't increase the postage), you could highlight the great host benefits and theme shows. I'm finding that this Power Cooking is a BIG attraction that peaks peoples' interest, so maybe mention that. And then follow up with a phone call and see if they'd like to book a show after seeing the awesome products and the wonderful host specials.!:)
 
I really think I might try this approach. If it doesn't work then I can always go back to postcard invites. Thanks for all the tips!
 
OMG I LOVE:love: you guys! I would never in a million years have thought of this idea and it is FABULOUS! I usually send out full page invites anyway! Why not spend that postage to get some product pix in their hands! I can't WAIT to try this...Just need to get some cooking shows booked in March (only a catty right now)! Woo Hoo!:D
 
My previous product plan had minis with invite lines on them ... since it was the same 41 cents to mail I just put it in an envelope along with my own custom printed invite. Made it clearer that this was something people were invited to and not just another catalog!
 

Frequently Asked Questions

Can a Mini Catalog be used as an invitation for a Spring Kick-off?

Yes, a Mini Catalog can effectively serve as an invitation for a Spring Kick-off event. It provides a visual representation of the products and can generate excitement among potential attendees.

What are the benefits of using a Mini Catalog as an invitation?

Using a Mini Catalog as an invitation allows you to showcase new products, highlight seasonal promotions, and create a tangible item that recipients can refer to. It also adds a personal touch to your invitation, making it more engaging.

How should I distribute the Mini Catalog invitations?

You can distribute Mini Catalog invitations through direct mail, hand delivery, or at previous events. Additionally, consider sharing them digitally via email or social media for wider reach.

Should I include RSVP details on the Mini Catalog invitation?

Yes, including RSVP details on the Mini Catalog invitation is essential. This helps you gauge attendance and plan accordingly for the event, ensuring you have enough materials and refreshments for everyone.

Can I customize the Mini Catalog for my Spring Kick-off event?

Absolutely! Customizing the Mini Catalog with your event details, such as date, time, and location, can make it more personal and relevant to your guests, enhancing their interest in attending.

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