Calling After a Trade Show: Is It Appropriate?
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Discussion Overview
The thread discusses the appropriateness of making follow-up calls after a trade show, particularly on a holiday weekend. Participants share their personal experiences and opinions regarding the timing of such calls and the potential reactions from those being called.
Discussion Character
- Opinion-based
- Anecdotal
Main Points Raised
- One participant expresses uncertainty about making calls on a holiday, referencing advice from their mother about etiquette.
- Another participant mentions that unsolicited calls are common in the corporate world and suggests that calling those who have shown interest is acceptable.
- One participant prefers to wait until the following day to avoid interrupting anyone's holiday preparations.
- Another participant agrees with waiting, suggesting that it may be better to avoid calling unless necessary.
- One participant shares their experience of having already made calls on the holiday, noting that businesses are open and people may be available to talk.
- Another participant mentions that they received requests to call back after the holiday, indicating that some people may be busy during this time.
- One participant believes it is fine to make calls, emphasizing the importance of asking if it is a good time to talk.
- Another participant notes their lack of awareness about the holiday, indicating that they would not have considered it when planning calls.
- One participant, living in a religious area, acknowledges that while some may be busy, they do not think calling would offend people.
- Another participant shares a negative experience with unsolicited calls, suggesting that as long as the caller checks if it is a good time, it should be fine.
- One participant expresses a desire to call but is concerned about potential negative reactions from those who may not expect the call.
Areas of Agreement / Disagreement
Views differ among participants regarding the appropriateness of making calls on a holiday. Some participants feel it is acceptable, while others prefer to wait.
Contextual Notes
Participants share experiences based on their local contexts, with some noting that businesses are open while others mention a more religious atmosphere affecting availability.
Who May Find This Useful
Consultants considering follow-up strategies after trade shows may find the varied perspectives on timing and etiquette helpful.
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If the people you are calling do not want to speak with you, they will either not answer or tell you, "now is not a good time."
Banks are open, stores are open, schools are open (at least here in the Atlanta area). Unless everything in your city is closed, go for it!
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Frequently Asked Questions
Is it appropriate to call leads after a trade show?
Yes, it is appropriate to call leads after a trade show. Following up with potential customers shows your interest in their needs and helps to build a relationship. It’s important to do this in a timely manner, ideally within a few days after the event.
What should I say when I call someone after a trade show?
When calling a lead after a trade show, start by reminding them of your interaction at the event. Mention any specific products or interests they expressed, and then offer to answer any questions they may have. Keep the conversation friendly and focused on how you can help them.
How soon should I make the follow-up call?
You should aim to make follow-up calls within 48 to 72 hours after the trade show. This timeframe helps ensure that your conversation is fresh in their mind and increases the likelihood of a positive response.
What if I don’t have their contact information?
If you don’t have their contact information, you can try reaching out through social media platforms where you may have connected. Alternatively, you can check if they filled out a lead form during the trade show, which may provide you with their details.
How can I make my follow-up call more effective?
To make your follow-up call more effective, prepare by reviewing any notes you took during the trade show. Personalize your conversation based on their interests and needs, and be ready to provide additional information about products or upcoming events. Always end the call with a clear next step, whether it’s scheduling a demo or sending more information.
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