Brainstorm Ideas to Reach Out to Inactive Contacts

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Discussion Overview

This thread explores various strategies for reaching out to inactive contacts within the Pampered Chef community. Participants share personal experiences and brainstorm ideas for reconnecting with customers who have not been contacted recently.

Discussion Character

  • Anecdotal
  • Exploratory
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shares their experience of calling customers they haven't spoken to in over a year and finding them receptive.
  • Another participant mentions using "Show Summary" reports to make customer care calls, particularly focusing on products with expiring guarantees.
  • A newer consultant expresses enthusiasm for checking in with customers about their products before guarantees expire and mentions engaging with potential customers in everyday situations.
  • One participant shares a script for checking in with customers, suggesting a light-hearted approach to reconnecting.
  • Another participant discusses the idea of emailing customers who purchased specific items with recipes and following up with calls to maintain contact and encourage future purchases.

Areas of Agreement / Disagreement

Views differ on the best methods for reaching out, with no clear consensus on a single approach. Participants offer a variety of strategies based on their personal experiences.

Contextual Notes

Participants share a range of experiences and ideas, reflecting their individual approaches to customer engagement and outreach within the context of their consulting practices.

Who May Find This Useful

Consultants looking for creative ways to reconnect with inactive contacts may find the shared experiences and ideas beneficial.

Bren706
Bren706
Gold Member
Messages
2,380
For a long time I had been in a rut calling the same contacts over and over again, leaving voicemail after voicemail. Sound familiar? Then I saw a thread here on CS about calling 3 yr old contacts (contacts that you have not spoken to in over 3 years, LOL), and I got inspired to pick up the phone to call my customers that I have not spoken to in a year or two. I have reached a few of those customers and they have been happy to hear from me. I began with my past hosts.

Now that I have picked over my past host list, I am wondering who to call next. Let's brainstorm some ideas on who to call from our previous contacts. We all know that we have not contacted "every single person on our list".

Here are some of my ideas:

Alphabetical order - I think I remember Cheryl B (koolotus) post something about she just ran a list and started at the top and called all of her customers :).

Pantry customers - call to see if they need new ones (although, mine would only be for the last 10 months because my first 3 years of customers are in a separate state, and I would think the shipping would not be justifiable. Thoughts?

Customers who wish list items are an upcoming host special/guest special

Customers who ordered products from lines that may have been added to (for example bamboo, metal sheet pans, Dots simple additions, etc.) - would they like to add a piece or two to their collection?

Revisit your List of 100

Ok, so there is a start. Who else can we call from our current contact list?
 
  • Thread starter
  • #2
Oh, and of course, if you are not already doing so,

Customer Care Calls - I run "Show Summary" reports and make my calls show by show.

Call customers with products with guarantees that will be expiring soon (1 year, 3 year, 5 year).
 
Last edited:
I am a newer consultant....4 months!! And I love the idea of calling customers before their product expires to make sure everything is good with it!!! Thanks for the ideas!!!

I also talk to people when I'm shopping or out with my son, and let them know about Pampered Chef. I have a Bridal shower in the summer now, because I noticed a girl with an engagement ring and commented on it!!!!
 
Here's an awesome script I inherited from a friend:Hi, there (Amy!) This is (Scott) with the Pampered Chef, and I just wanted to check to be sure all of your Pampered Chef tools are behaving themselves and playing well with others! If you feel like you need a ["recess" if you choose to follow the theme] break right now, maybe it's time to schedule a Pampered Chef show!
 
Cute script Scott! LOL
 
I've been thinking about looking at lists of my customers who bought a certain item (MFP, DCB, MMP -- that's Manual Food Processor, Deep Covered Baker and Mini Muffin Pan for anyone who's new :) ) and emailing them with a recipe or even one of the great recipe booklets from this site and then following up with a call to make sure they got it. If I send the book, I thought I could mention one or two recipes in it that I really like.

I have put together a mailing list of everyone who's purchased a DCB from me and plan to contact them after the holidays to see if they would like to be on a list to get occasional recipes from me to use in the DCB. I was thinking of sending less than one a month just so I didn't flood their inbox. But if I found a recipe I really liked including ones from here like all the great ones with frozen chicken breasts that have been posted, I could send it along to them. My thought is, I'll be in their minds and if they have a question or want more recipes, they will contact me. I've found that I receive a decent number of emails as replies to my newsletter or other correspondence that have nothing to do with what I was sending them -- they just saw my name and that made them think, "Oh, I've been meaning to tell her I needed a new chopper." So, putting my name in front of them more often and with something very useful to them, I thought that might increase. And also, if they see others tools being used in the recipes, they might be interested in purchasing them.

I'm guessing some won't be interested in receiving recipes, but I think a lot will.
 

Frequently Asked Questions

What are some effective ways to re-engage inactive contacts?

To re-engage inactive contacts, consider sending personalized emails or messages that highlight new products, special promotions, or upcoming events. You can also share recipes or cooking tips that utilize Pampered Chef products, making the outreach more relevant and engaging.

How can I personalize my outreach to inactive contacts?

Personalization can be achieved by referencing previous interactions, such as past purchases or interests. Use their first name in communications and tailor your message based on what you know about their preferences, such as specific product categories they liked or events they attended.

Should I offer incentives to inactive contacts?

Yes, offering incentives can be a great way to entice inactive contacts to re-engage. Consider providing exclusive discounts, free shipping, or a small gift with their next purchase. This can create a sense of urgency and encourage them to take action.

What types of content should I share with inactive contacts?

Share content that is valuable and relevant to them, such as new recipes, cooking tips, or product demonstrations. You can also include customer testimonials or success stories to inspire them. Engaging content can rekindle their interest in your offerings.

How often should I reach out to inactive contacts?

It’s important to strike a balance in your outreach frequency. Aim for a gentle approach, such as reaching out once a month or every few weeks. Monitor their responses and adjust your frequency based on their engagement level to avoid overwhelming them.

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