Bookings in a Different Town: Advice for Cheryl Mackey

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Discussion Overview

The thread centers around a participant, Cheryl Mackey, seeking advice on how to secure bookings in a town different from her own, which is smaller and less populated. She expresses concerns about the costs of advertising and events in the larger town she is targeting, and shares her current bookings and feelings of uncertainty about her business prospects.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • Cheryl shares her struggle with obtaining bookings in a larger town and mentions the high costs of fairs and advertising.
  • One participant suggests leveraging friends or family in the target area to host shows and offering booking incentives.
  • Another participant recommends contacting local churches, schools, and women's groups for potential events and advertising opportunities.
  • A different participant shares their experience of using car decals and signs to attract attention and generate calls.
  • One participant mentions distributing old catalogs in neighborhoods with promotional offers as a way to gain orders and shows.
  • Another participant suggests doing flyers in the neighborhood as a method to promote shows.

Areas of Agreement / Disagreement

Views differ on the best strategies to secure bookings, with various participants offering different approaches without a clear consensus on one method being superior.

Contextual Notes

The discussion reflects personal experiences and strategies shared by participants, focusing on grassroots marketing efforts and community engagement to enhance bookings.

Who May Find This Useful

Consultants looking for creative ways to expand their business reach in different towns may find the shared experiences and suggestions relevant.

C
cmackey
Messages
52
I really need advice about how to get bookings in a different town than where I live. My town is very small and the town I grew up in is 30 miles away and has like 100,000+ people. Someone told me to do fairs in that area but the fairs are $600 a pop! Advertising is about $150 for one week in the local paper! I have two shows for November and 1 catalog show and doing an open house in December but that is it. I am beginning to think maybe I should just give up. But I thought you other cheffers could help me out! Any advice will be greatly appreciated.

Cheryl Mackey
Cooking pampered style in Louisiana
 
cmackey said:
I really need advice about how to get bookings in a different town than where I live. My town is very small and the town I grew up in is 30 miles away and has like 100,000+ people. Someone told me to do fairs in that area but the fairs are $600 a pop! Advertising is about $150 for one week in the local paper! I have two shows for November and 1 catalog show and doing an open house in December but that is it. I am beginning to think maybe I should just give up. But I thought you other cheffers could help me out! Any advice will be greatly appreciated.

Cheryl Mackey
Cooking pampered style in Louisiana
Click to expand...

Do you have any friends or family that still live there? Get them to host a show and then at that show offer some great booking incentives so you can get more shows in that area.
 
contact churches, schools, womens groups anyone that holds fairs or carnivals. check with your local chamber for upcoming events.

do you have the pc decal with your info on your car window?

my son begged me to take my decal off our expedition he drives it to school and I drive my convertible unless I have shows. (he's 6'4" & even the coaches would tease him at football practice about being pampered) so I agreed & now someone has asked if I QUIT!! so people do notice.

wear a PC shirt everywhere.
Don't give up we are approaching the best selling season of the year.
teresa
 
Linda's idea is probably the easiest and least expensive way to go. I do most of the things Theresa does. And get calls from decals and car signs.
What I have done in the past, this might take some time being 30 miles away, is go to nice nieghborhoods and put old catalogs on doors with a sticker saying call for new catalog and 10% off. Somewhere on here they have a poem you could print up. I have gotten orders this way and shows because of those orders. Hope this helps.

So many ways to plant seeds so little time.
 
You might contact all the places Theresa mentioned and ask about doing a fundraiser for them. Also ask them if they have "advertising books" as most religious organizations charge less for this and again it gets your name out and in your ad you could say that you'd give $10 for each show booked and hold with sales over $500.
 
How about doing flyers in the neighborhood? I'm in the process of doing that now!
 

Frequently Asked Questions

What are some effective strategies for booking Pampered Chef parties in a different town?

To successfully book parties in a different town, consider leveraging social media to connect with potential hosts. Join local community groups on platforms like Facebook to engage with residents. Additionally, reach out to friends or acquaintances in that area and ask them to host a party. Offering incentives, such as discounts or free products, can also motivate people to book parties.

How can I build a customer base in a new town for Pampered Chef?

Building a customer base in a new town can be achieved by attending local events, fairs, or markets to showcase Pampered Chef products. Networking with local businesses and offering to do cooking demonstrations can also help. Don't forget to ask your current customers for referrals and to spread the word about your new location.

What should I consider when planning a Pampered Chef party in a different town?

When planning a party in a different town, consider the logistics such as travel time, venue, and local regulations. Ensure that you have enough time to promote the event and gather RSVPs. It’s also important to understand the demographics of the area to tailor your product offerings and marketing strategies accordingly.

How can I promote my Pampered Chef parties in a different town?

Promoting your parties can be done through social media advertising, local flyers, and word-of-mouth. Utilize platforms like Instagram and Facebook to create event pages and share engaging content. Collaborating with local influencers or bloggers can also help reach a wider audience in the new town.

What are some common challenges I might face when booking parties in a different town?

Common challenges include a lack of local connections, unfamiliarity with the area, and potential travel costs. Additionally, it may take time to build trust and credibility with new customers. To overcome these challenges, focus on building relationships, being present in the community, and consistently delivering excellent service.

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