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Black Friday Sale a Bust!

ChefMoore

Member
Nov 6, 2007
181
0
I just had a Black Friday Online Sale where customers were encouraged to look at the catalog online and email me thier orders. They would receive 20%off if I received the email between 5-7am, 15% for 7-9am and 10% for after 9am. This sale was suggested by my cluster as something that had been a success for them in the past, but I only got 1 order. I handed out flyers at all of my November shows and on a Longaberger bus trip!

I was wondering if anyone else has tried anything similar and what the results have been. Also if anyone else has any other suggestions for sales to run around the holidays, I would love to hear them. I've been planning on doing a 12 days of Christmas sale, but now I'm worried about that as well!
 

ragschef

Advanced Member
Oct 3, 2007
704
0
check out the thread "black friday sale" and read the results. Some had luck; some didnt. i'll never do it again....
 
Mar 12, 2007
138
0
Mine was pretty much a bust as well. I sent letters to all my hosts and ended up with two possible shows and an order. I e-mailed about 50 people and got one order. I sent postcards to 47 others and got no response. Someone did e-mail saying she will try to book in February, but no order. I sent out about 40 e-mails saying the sale was extened until Wed, but I don't expect much. Next time, I will just e-mail as it doesn't cost anything but a bit of time. I did about the same last year with many less customers as I was still in my Super Starter months.

I have this fantasy that all these people will suddenly come out of the woodwork and say "Yes, PLEEEASE coem to my house and do a show!"
Jessica
 

lkprescott

Veteran Member
Silver Member
Oct 22, 2007
1,236
0
I didn't do anything Black Friday but decided to catch up on all my 'out of the box' calls and follow up with folks that had an interest but didn't put in an order yet.

I had a random call last night for an order and one of my friends put in an order. Other than that I've left messages for about 10 folks and emailed folks back on Friday for free shipping from now until Monday... nothing from that at all.
 

Shawnna

Senior Member
Gold Member
Feb 2, 2005
2,377
6
My Black Friday Sale was a bust too. I don't do well with online, email, or mystery host shows...the kind where 10 people gathe 100 in orders. I think I will skip Black Friday next year. I was hoping to gather at least enough orders to count as a show...no such luck.
 

chefsteph07

Legacy Member
Jul 18, 2007
3,206
7
I have been running a sale today for the simple additions and offering 10% more off,plus free shipping and haven't gotten any hits yet, sent the email at 7am today. Oh well.
I have had some luck w/ random outside orders of those who are calling wanting this or that for Christmas. I have an open show in my mom's name right now and will send that in on the 30th. It's at about $400 at the moment. If I got any add'l sales today I was just going to throw those orders on my open show but so far no luck! Oh well...
 

sburnside

Member
Gold Member
Dec 11, 2006
194
0
I did the Black Friday sale last year but only received one order. It wasn't worth all my time and effort. I was excited beforehand than soooo disappointed afterwards. I think if people want to order for gifts, they're going to order regardless of any special I send out.
 

chefann

Legend Member
Gold Member
Nov 4, 2005
22,111
7
Something like that is just like hosting your own show - you need to follow up with a phone call. ESPECIALLY when it's the holiday weekend. People will have other things on their mind than your sale, and will need you to remind them.
 

stacywhitlow

Veteran Member
Jul 23, 2007
1,268
0
I had a week long sale the week of Thanksgiving. I only sent emails via constant contact to about 250 guests. I had only 1 sale. That is it! I put it together as a last minute thing to get extra orders so it wasn't a huge waste of time. I am having my open house this Friday. I emailed over 250 guests & mailed 100 postcard invitations. I now need to make some reminder calls this week. I am hoping for a pretty good turnout.
 

cpaylor

Member
Jun 23, 2006
71
0
  • #10
It seems there are many in the same boat. My Holiday Mystery Host show on Saturday was a bust as well.
I feel your disappointment.
 

bsaxman

Advanced Member
Silver Member
Sep 15, 2007
551
0
  • #11
mine was a bust! Zero orders... i emailed and mailed flyers, and I had some mini-catalogs lying around so I mailed those out w/ the flyer but... no takers. Maybe I'm doing something wrong!
 
Nov 17, 2007
5
0
  • #12
I would think a black friday sale would be hard to pull off. I know I never hit the stores on that day only because the sales there don't entice me enough but I do know a lot of people are out shopping from 4 am when the doors open till around 10 or so and they plan a certain amount of money to spend at that time. Trying to get them to respond to an email when their already out at the store... isn't easy. You might be better off doing an after thanksgiving sale on Dec. 1st instead so that people have gotten their next paycheck already and their seriously looking at their christmas shopping now. That will be my plan next year once i've established some kind of customer base to contact.
 

sailortena

Member
Feb 3, 2006
440
0
  • #13
I have been offering 20% off the catalog all this month. I've sold maybe $100 in orders, and had to add more myself for it to count as a show and for Sell-A-Thon.

Oh well. Not doing it again or doing an open house. Just not worth it with the economy these days.
 

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