Are You Staying in Touch with Your Customers?

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Discussion Overview

The thread discusses the importance of maintaining contact with customers in the context of Pampered Chef consulting. Participants share personal experiences related to customer outreach and the challenges faced when customers choose to book shows with other consultants.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shares their experience of calling customers from their database and feeling regret for not maintaining contact, leading to a missed opportunity.
  • Another participant expresses sympathy for the initial poster's experience and suggests that the customer may realize the value of their services in the future.
  • One participant recounts a similar situation where a potential host was upset about booking with another consultant, highlighting the importance of patience and ongoing communication.
  • Another participant notes that sometimes customers may book with others without informing their preferred consultant, emphasizing the unpredictability of customer decisions.
  • One participant expresses gratitude for the reminder to reach out to past hosts and acknowledges the challenges of finding time for customer calls.

Areas of Agreement / Disagreement

Views differ on the emotional impact of losing a customer to another consultant, but there is a shared understanding of the importance of staying in touch with customers.

Contextual Notes

Participants discuss their personal experiences and strategies related to customer outreach, reflecting on the dynamics of customer relationships in the consulting business.

Who May Find This Useful

Consultants looking to enhance their customer relationship management and those interested in learning from shared experiences within the community.

Lorna May
Gold Member
Messages
133
So I am calling all customers from my data base that I have acquired in the past 3 years of business, most I have not been in touch with as long but still send them a monthly newsletter if I have an email addy.
I phone up this customer (not a past host) to update her information Yes she is receiving my newsletters, yes she still wants to receive them. No she is unable to book a show with me cause she is already booked with another consultant this month. Am I a dope!!! Why do I think I am intruding or don't want to be pushy or believe that when they see my newsletters they will call me. I know better and I am kicking myself all the way back to the phone cause I have a lot of work to catch up on.
I send this in hopes that other newbies don't make the mistake I made, stay in contact with ALL your customers.
 
I'm sorry you had to learn that lesson that way. Maybe she'll realize that you're a much better consultant and decide to never do business with anyone else.
 
That can happen... I have a potential host who was going to co-host with a friend who booked with another consultant without speaking to my friend and BOY is she MAD. So we're working on details for her own show. Just be patient and don't lose touch with her. She may book a show with you, especially if she doesn't like the way the consultant she booked with operates. One of my first parties involved a guest and the host really talking down about another consultant - apparently they both were at a party, like 2 days before. But that guest bought more from me (and none from her) cuz the guest liked how I presented things and made it interactive. *shrug* it happens.. chalk it up but don't beat yourself up too hard.
 
Don't be too upset, maybe she went to a friends show and she booked from there. I know at my shows when I do my booing talk I do not volunteer that guests can book off of the host and have their show with their regular consultant.
 
Thanks for this reminder Lorna. I'm going to start calling all my past hosts this weekend. I will be prepared for it now! I'm sure it will probably happen to me as well.:(!

Unfortunately we don't always have the time we want to call everyone. But I am going to try to implement the 3-2-1 everyday!
 

Frequently Asked Questions

Why is it important to stay in touch with my customers?

Staying in touch with your customers helps build relationships, fosters loyalty, and encourages repeat business. Regular communication allows you to keep them informed about new products, promotions, and events, while also providing an opportunity for feedback and addressing any concerns they may have.

What are some effective ways to stay in touch with my customers?

Effective ways to stay in touch include sending personalized emails, creating a monthly newsletter, utilizing social media platforms, and hosting virtual or in-person events. You can also send thank-you notes or follow-up messages after purchases to show appreciation and keep the lines of communication open.

How often should I reach out to my customers?

The frequency of communication can vary based on your customer base and their preferences. Generally, reaching out once a month is a good starting point. However, be mindful not to overwhelm them with too many messages. Pay attention to customer engagement and adjust your frequency accordingly.

What should I include in my communications with customers?

Your communications should include updates on new products, special promotions, helpful tips related to your products, and personal messages that show you care about their experience. Including engaging content, such as recipes or usage ideas for Pampered Chef products, can also enhance the value of your messages.

How can I track my customer interactions effectively?

Using a customer relationship management (CRM) tool can help you track interactions, preferences, and purchase history. Additionally, maintaining a simple spreadsheet or using note-taking apps can also be effective for smaller businesses. Keeping organized records will help you personalize your communications and follow up appropriately.

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