Are Laid-Back Direct Sales Parties More Successful?

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Discussion Overview

The thread explores the effectiveness of laid-back direct sales parties compared to more traditional, structured shows. Participants share their personal experiences and preferences regarding party formats, guest interactions, and engagement strategies.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares that after experimenting with a more relaxed format, their sales doubled compared to previous shows.
  • Another participant mentions that they incorporate games and gift bags, creating a friendly atmosphere that fosters connections among guests.
  • Several users express a desire to avoid feeling like they are managing a crowd and prefer a more social, party-like environment.
  • One participant discusses adjusting their approach based on the audience, being more conservative with certain groups while being more relaxed with others.
  • Another participant highlights the importance of humor and engagement, suggesting that incentives like tickets for questions can enhance guest participation.
  • Some participants note that their success comes from not conforming to typical consultant behaviors, opting instead for a more casual and entertaining approach.

Areas of Agreement / Disagreement

Views differ on the effectiveness of laid-back versus traditional formats, with some participants advocating for a relaxed approach while others remain uncertain about its success in their specific contexts.

Contextual Notes

Participants come from varied backgrounds and experiences, influencing their preferences for party formats. The discussions reflect a mix of strategies tailored to different audiences and personal styles.

Who May Find This Useful

Consultants exploring different party formats or seeking ideas for engaging guests may find the shared experiences and strategies relevant to their own practices.

D
Dee Ryan
I have only been doing this for one month - and it's really been an amazing learning curve. Prior to signing up, I had only been to ONE PC party - and truthfully, I found it ODD - the consultant was a bit odd looking, had a 45 minute MEMORIZED speech in which she covered EVERYTHING, wouldn't let you ask questions (I think it threw her off her "speech", because if someone interrupted her, she got a bit mad and then had to "rewind" a few lines and then let fly again!) Apparently she is one of THE biggest sellers in my area. But my sense is that people only book her to see the spectacle. Hey - it works for her, she's doing great, I'm not criticizing, I just know that I am not a competent auctioneer!
So my first 3 parties I kind of struggled thru, trying to cook, talk and keep control of the room - no small feat, I quickly discovered. Then I decided to do an experiment, and I got to my host's home early, had her help me cook the food, set everything up, and when the guests began to arrive I just gave them the catalog and form, sort of gave everyone an overview and then made myself available for questions. That show was MORE THAN DOUBLE my other shows. My sense is, people don't WANT to be "preached" to. They want to have a social event, and eat and drink and chat and they KNOW they are there to buy stuff, so far, all of my parties have been with middle-upper income, well-educated professionals - I don't know if the "audience" matters that much, tho.
Anyone else do these more "laid back" sorts of shows? Do you feel it is more or less successful to do it this way?
Dee
 
Everyone except for 1 of my shows have been like that! I give them all little gift bags when they arrive & we play 4 or 5 different games for more prizes. By the time were finished & I'm adding the orders...its like were already friends! Out of my 13 parties so far 8 of them have been over 1K...
 
  • Thread starter
  • #3
That's good to know. Will you tell me a bit about the "gift bags"? Are we talking about a postcard recipe and a citrus peeler?
What about the games? Again, I'm not sure that games would go over in the immediate group I'm working with, but I'd love to have some more ideas in my arsenal. I just don't want to go to do a show and feel like I'm doing "crowd control", and the first 3 shows REALLY felt like that. I kind of envision a "come to the party at 7, give me 5 minutes of your attention, and then SHOP - then we can ALL eat and drink and hang out. It IS called a PARTY, afterall!
Thanks for your input!
 
Actually, Tupperware does parties.

Pampered Chef Consultants do Shows.

That's why they used to have the copyrighted term, "Kitchen Show" which has been replaced by a Cooking Show.
 
  • Thread starter
  • #5
Wow! My bad! Do you have any positive input or suggestions, or are you just here to correct people?
Thanks so much!
 
the bags for everyone I just started 3 shows ago, but I had alot of women come to the same shows, so even the little gift bags wont do the trick after awhile( citrus peeler, nylon scraper, bamboo tongs, quikut paring knife etc...) you can get them in your supply order ( under non-commission orders) As far as games..I do simple ones, like everyone make a tic tac toe board & then say 9 words, like the 1 I used at Mardi Gras, so tell them to fill all the spaces with the words...Beads, Masks, etc... Then read them back in another order, changing them around. First 1 to get 3 in a row wins a small prize.
 
Dee Ryan said:
Wow! My bad! Do you have any positive input or suggestions, or are you just here to correct people?
Thanks so much!
Well, actually, Noob, I usually do. But not in this thread anymore.
 
I also like to joke around alot at my parties! Or if you feel they are gonna be hard to control...give them tickets for asking questions,when they know they might get something they will pay a little more attention. When you are trying to tally their orders at the end of the party, have the host call the raffles & give them small prizes...a seasons best or a small trial size bottle of our hand lotion. I usually go with my gut feelings as to how I'm gonna work the show
 
  • Thread starter
  • #9
thanks!Great ideas!
Thanks!
Didn't mean to be so snippy to Guy..well, actually I totally did...But I just was ticked at coming to this forum to ask for help and then get "schooled" WHATEV!!
And calling me a NOOB? harumph, I say to that!
My sense is that my "success" at this venture will come from being not your "stereotypical" PC consultant. I'm a bit brash, outspoken, cynical, darkly funny, more rated R than PG. I encourage people to drink before, during and after the show (hey - d'ya think that's why I'm having trouble with crowd control???hmmmm) People keep having a very similar response to my announcement that I'm doing this - a mix of shock and falling down laughing. But so far, it's been pretty awesome. It seems like everyday there's a new box of free stuff at my door - THAT I dig!
Thanks for your help and ideas. I think I'll try this tactic for the next couple of shows and see how it flies. I can always give my host the choice of a more traditional Cooking SHOW or a more laid back "party" (or gathering in which people will eat and drink and be encouraged to socialize and purchase lovely products from the fine fine people at Pampered Chef!!)
 
I always get a feel of the crowd before the show. So, if the hosts says it's a bunch of church going ladies then I am a little more conservative, if it's a bunch of 20 single somethings then I just chill and have a party. Do what you and your hosts feel comfortable with.

Also as a side note, KG was just trying to be funny...he IS a little (that may be and understatement) crazy :rolleyes: , he ment no harm...just a little laugh. Plus he is probably jealous 'cause you don't work as hard but still have great shows! ;)
 
  • Thread starter
  • #11
Thank you!
 
Showing my ignorance here, but, what's a NOOB?
 
A newbie......NOOB
 
Oh! I get it. NOO - B I was thinking anagram. Couldn't figure out what N.O.O.B. could possibly stand for!
 
LOL...I didnt get it either. I mentioned it to my husband & he told me ;-)
 

Frequently Asked Questions

Are laid-back direct sales parties more successful than traditional ones?

Yes, laid-back direct sales parties often create a more relaxed atmosphere, which can lead to increased engagement and comfort among guests. When attendees feel at ease, they are more likely to participate, ask questions, and ultimately make purchases.

What are the key elements of a laid-back direct sales party?

Key elements include a casual setting, friendly interactions, minimal pressure to buy, and interactive activities. Incorporating fun games or cooking demonstrations can also enhance the experience and keep guests engaged without feeling rushed.

How can I create a laid-back atmosphere for my direct sales party?

You can create a laid-back atmosphere by choosing a comfortable venue, playing soft background music, and encouraging open conversation. Providing snacks and drinks can also help guests feel more relaxed and at home.

Do laid-back parties lead to higher sales?

While results can vary, many consultants find that laid-back parties can lead to higher sales because guests feel more comfortable making purchases. The relaxed environment encourages social interaction, which can lead to more spontaneous buying decisions.

What are some tips for hosting a successful laid-back direct sales party?

Some tips include setting clear expectations with guests about the party's format, keeping the presentation short and engaging, allowing time for socializing, and being approachable for questions. Additionally, consider using social media to create excitement and remind guests about the event.

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