Advertising With Real Estate Agents

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Discussion Overview

This thread centers around the idea of creating and distributing flyers to real estate agents to promote Pampered Chef products as closing gifts for home buyers. Participants share their thoughts on targeting different demographics within the real estate profession and brainstorm package ideas for the gifts.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, discusses sending flyers to real estate agents to advertise hosting shows and using host benefits for client gifts.
  • Another participant suggests targeting both male and female brokers, noting that men can also be significant shoppers.
  • Several users mention that men may prefer ready-made gifts, as they might find it challenging to choose suitable gifts themselves.
  • One participant expresses interest in seeing the flyers and shares their experience as a former realtor, noting typical spending on gifts in their area.
  • Multiple participants request to see the flyer and share their own ideas for gift packages, indicating a collaborative interest in developing marketing materials.
  • One participant proposes brainstorming package ideas, listing specific products and their prices, and suggesting attractive presentation methods.
  • Another participant shares that they have created a flyer and offers to share the editable version with others.

Areas of Agreement / Disagreement

Participants generally agree on the value of targeting real estate agents and the potential for gift packages, but there is no clear consensus on the best demographic to target or the specific contents of the flyers.

Contextual Notes

Participants share personal experiences and ideas related to marketing Pampered Chef products to real estate professionals, reflecting a variety of approaches and preferences in the consultant community.

Who May Find This Useful

Consultants looking to expand their marketing strategies and those interested in collaborating on promotional materials may find this discussion beneficial.

mandalie
Messages
11
Hey

I just need some quick advice.

I am sending out flyers to real estate agents in my area to advertise them hosting shows and using the host benefits to help with their business with client gifts when they buy a house from them.

So im offered different packages, some to showcase February stoneware that they can get for their clients for cheap and write off the expense.

Anyways, Im going to be mailing them out to specific real estate agents so that they get to look at it immediately rather than one flyer to an office.

Should I try to target the women brokers and salepersons as they might be more likely to have a Pampered Chef party or should I send them to the men as well?

Thanks so much.
 
I'd say definately send it to everyone, men can be big shoppers as well :)

But, I think you might also have luck convincing them that you will take orders at the end of each month depending on their sales maybe? Say they sold 5 houses, they need 5 housewarming gifts. If there are 12 people in the office and you order things for each one of them, that could be big. I'd approach with a decent priced product, yet make it popular - maybe a pizza pan or the food chopper? Then see if they'd like to have you present it wrapped up and ready to go so all they have to do is drop it off. Maybe that's a good idea, perhaps not, just my thoughts on it. Good luck, let us know how it goes :)
 
I think the men are actually more inclined to purchase something that is already put together for them and that they think women especially will appreciate. A lot of guys, even guys that have been married for years and have gotten housewarming gifts, have no idea. It's just not their priority and that's okay. So they would love to have someone do it for them.
 
I, for one, would LOVE to see your flyers.
 
I would like to see your flyer too! Especially the flyers you came up with. I was trying to think of package ideas too.
 
I would love to see your flyer too. I am working on one and will put it out once I finish.

I am a former Realtor and I am not sure about the area you live in but here in Ohio we, meaning Realtors and Lendors tend to spend $50-100 on 1 gift per house.

I am trying to put together a few items that would make up a nice gift back within those price ranges and then it will be easy enough for them to just choice one.

Hope to see your flyer and I will post mine when I am done.

thanks,
 
I am very interested in these flyers as well. I have been thinking about how to market my business and what I can provide to them also as I have a pile of realator business cards I have collected for this very purpose!

I would love some help with this.
 
So while we wait for some flyers to get the juices flowing, maybe we can start brainstorming package ideas?Classic Batter Bowl - $15.50
Small Mix-n-Scraper - $12.50
Mini-Measure All Cup (1-cup) - $6.00 (or 2-cup is $10)
Square Baking Pan - $13.00
Season's Best - $1.00
Value = $47
Wrap it all up- with a box of brownies ($2). Put the scraper, cup, and SB inside the bowl. Set the bowl inside the baking pan - and jazz it up with packaging (tissue paper or that shredded paper stuff- put in a bag and nice ribbons to close it up (with a Twix-it Clip too!)The Gift Sets of course make perfect options too:
BBQ Pizza gift set - $49
Stone Pizza gift set - $59.50
Deep Covered Baker Set - DCB, a Rub, either the Weekday Dinner done collections, or the DCB Cookbook - approx value of $100.

MFP Set
- MFP, Recipe collection, and mini-scraper - $65.00
 
How can I get a copy of this flyer. I would love to approach the local realtors as well
 
Do you have a copy of the letter that you sent to the realitors? If so could you send me a copy? I think this is an AWESOME idea! Thanks!

[email protected]
 
Has anyone posted a flyer yet?
 
I used to be a real estate agent, and I think it's a great idea to offer agents the ability of purchase what agents call, "closing gifts" from you. Some agents- usually the ones that have been doing it a long time and make a serious income with it are ones that offer this treat to home buyers. I didn't make enough money in RE to spend extra money on gifts for my buyers, but I think Its a great idea!
If you know anyone in the business in your area, have them search the MLS database for area agents and have them print out the information for you.. warning it might be a million pages, so you may want to be specif about which offices to target
 
I would love a copy of your flyer as well :)
 
Emmah said:
I would love a copy of your flyer as well :)

LOL....I don't think it exists yet. :D
 
I would love a copy of the flyer as well!
 
Did anyone evry make a copy of the flyer? I am VERY willing to maek a really nice flyer but I guess I am not very familliar with what you are all proposing.

Are you guys saying that you sent out a flyer to them and offered like a party per month meaning they bought a present for each house that they sold?

If someone can explain this idea a little bit more I would be more then happy to work very hard on the flyer.
If there is a flyer can someone email it to me at [email protected]
Heidi
 
esavvymom said:
So while we wait for some flyers to get the juices flowing, maybe we can start brainstorming package ideas?

Classic Batter Bowl - $15.50
Small Mix-n-Scraper - $12.50
Mini-Measure All Cup (1-cup) - $6.00 (or 2-cup is $10)
Square Baking Pan - $13.00
Season's Best - $1.00
Value = $47
Wrap it all up- with a box of brownies ($2). Put the scraper, cup, and SB inside the bowl. Set the bowl inside the baking pan - and jazz it up with packaging (tissue paper or that shredded paper stuff- put in a bag and nice ribbons to close it up (with a Twix-it Clip too!)


The Gift Sets of course make perfect options too:
BBQ Pizza gift set - $49
Stone Pizza gift set - $59.50



Deep Covered Baker Set - DCB, a Rub, either the Weekday Dinner done collections, or the DCB Cookbook - approx value of $100.

MFP Set
- MFP, Recipe collection, and mini-scraper - $65.00

I think that offering up a flyer that had different packages in it would be a great idea. In fact like this top package that you thought of. If we could get all of those packaged up very nicely and then take a pic of it. Put it on the flyer. Because if they see that it is going to be all wrapped up for them and nicely presented it will be more appealing. I don't have the square pan but my friend does . I might want to borrow it to take pics.
Heidi
 
Okay, I think I came up with a good flyer. If you have publisher I can send you the editable version. I also uploaded the pictures in .jpg format.
 

Attachments

  • Realtor Package 03-01-2012.pdf
    Realtor Package 03-01-2012.pdf
    608.6 KB · Views: 1,514
  • Barbecue Set copy.jpg
    Barbecue Set copy.jpg
    37.2 KB · Views: 1,364
  • Batter Bowl Package copy.jpg
    Batter Bowl Package copy.jpg
    31.9 KB · Views: 1,344
  • Deep Covered Baker Package copy.jpg
    Deep Covered Baker Package copy.jpg
    29.7 KB · Views: 1,476
Question - can this count as a cooking show? Or should I switch it to catalog benefits?
 
EmilyStraw said:
Okay, I think I came up with a good flyer. If you have publisher I can send you the editable version. I also uploaded the pictures in .jpg format.

Can I get the editable version of this please? This is a GREAT flier!! Thanks for posting this!

Hailey
 
This is beautiful! And a great idea! Can you send me the publisher file for editing?

Thanks very much!
 
Here is the editable version. You have to have Microsoft Publisher to use it.
 

Attachments

EmilyStraw said:
Here is the editable version. You have to have Microsoft Publisher to use it.

Woo! Thanks so very much!
 
EmilyStraw said:
Okay, I think I came up with a good flyer. If you have publisher I can send you the editable version. I also uploaded the pictures in .jpg format.

What is publisher? I would like the copy I can edit. If Publisher is free I will get it right away. Thank you. YOU REALLY DID AWESOME!!!
Please send it to
[email protected]
 
Publisher is the program I used to create it. It comes with Microsoft Office.
 
Here is one more for you with an order form on the back. If you have any suggestions for the logistics of how it would work, let me know!
 

Attachments

What a great flyer! I love it! Thanks for sharing! Love this idea!
 
EmilyStraw said:
Publisher is the program I used to create it. It comes with Microsoft Office.

Yes I have publisher. Please send me a copy that I can edit my info into. Thank you so much. [email protected]
heidi
 
Your flyer is gorgeous, unfortunately, I am in the non-publisher crowd. But not sure if I can edit the PDF version or not. But if anyone has the ability to make the PDF version "generic" with no specific consultant listed,that would be great. I could stamp it or something.
 

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