Where Do Most of Your Show Leads Come From?

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Discussion Overview

The thread explores various sources of leads for shows among Pampered Chef consultants, focusing on personal experiences and strategies that have proven effective. Participants share insights on the effectiveness of different marketing approaches, including fairs, booths, and personal interactions.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant mentions that shows and fairs are their primary sources of leads, emphasizing the importance of qualified leads over random entries.
  • Another participant agrees, stating that they avoid raffles to ensure leads are genuinely interested in hosting shows.
  • One participant shares their success with offering free cooking classes as a raffle prize, noting it leads to significant sales and bookings.
  • Another participant describes using a drawing slip that requires complete information, which helped them secure a booking from a winner.
  • One participant expresses frustration with passive marketing, indicating it has not yielded results for them.
  • Another participant discusses using a yard sale as an opportunity to gather leads and seeks advice on effective forms for this purpose.
  • One participant mentions collaborating with other consultants for party exchanges as a method to gain bookings outside of traditional parties.

Areas of Agreement / Disagreement

Some participants agree on the effectiveness of shows and fairs for generating leads, while others express differing views on the utility of raffles and passive marketing strategies. No clear consensus emerges regarding the best approach to lead generation.

Contextual Notes

The discussion reflects a variety of personal experiences and strategies among consultants, highlighting the diverse methods used to attract leads in their businesses.

Who May Find This Useful

Consultants looking for insights into lead generation strategies and personal experiences shared by peers in the community may find this discussion relevant.

B
bbauman07
Gold Member
Messages
1,463
I'm wondering which is more successful out of these options. You can select more than one option if you like. I would also be awesome if you could add a post to explain what advertising etc has worked.

I think this could be very helpful for myself as well as many other trying to decide where they should be putting that extra effort.

Thanks for taking the time.


For me
1. shows
2. Fairs and booths
I think because some people go to the fairs etc looking for us. Our cluster doesn't do a drawing we offer a free cooking shows to those who book a show right there and keep the original date. What you walk away with is solid leads, instead of people who just want to win something for free.
 
Last edited:
I totally agree with you Brooke. Most come from shows, second from fairs. and I also don't raffle off anything. Every time in the past I've done that I get people who don't want to have a show win something and over 200 leads that I can't follow up on and most don't want to hear from me anyways unless they won!

Now, I leave with less leads, but they are qualified leads--people that really want me/my stuff!
 
The win - a free cooking class! I've had good success with fair and show raffles, because I offer everyone who enters "congratulations, you were drawn as the winner of a free cooking class!" I do the garlic pull-apart bread and either 3-2-1 cake or tomato basil squares - super cheap and I get sales.

200 leads? That would easily be 125 orders if you do the free cooking class thing. Free means they provide guests and drinks. I provide food and entertainment. If they are destitute( have had it happen - person became a consultant!) I will bring a kool-aid or instant iced tea and paper goods.
 
I use a drawing slip at fairs that say, "Must be filled out completely to be eligible." I got it from this site. It worked great for my last fair. I didn't call people who put no down. Luckily the winner was interested. She booked a show and so did her Mother:).
 
  • Thread starter
  • #5
Looks like I won't be wasting anymore money on "passive marketing"
It doesn't appear to have worked for anyone who has tried it.
 
I am having a yard sale and was wanting to get some leads. I was thinking of having some forms for people to fill out so I could maybe book some shows. I was wondering if anyone had any forms that were good to use.
Thanks!
 
I am doing a party exchange with a Tastefully Simple Consutlant and a Scrapbook Consultant from church....... so that is one way other than parties that I have been getting bookings....!!!
 

Frequently Asked Questions

Where do most of your show leads come from?

Most of our show leads come from personal connections, including friends, family, and acquaintances. Additionally, social media platforms play a significant role in generating leads, as consultants can share their experiences and promote upcoming shows to a wider audience.

How can I increase my show leads?

To increase your show leads, focus on building relationships and networking. Attend local events, engage with your community, and utilize social media to showcase your products and services. Regularly reaching out to past customers for referrals can also be effective.

Do you get leads from online marketing?

Yes, online marketing is a valuable source of leads. Many consultants use social media advertising, email marketing, and their personal websites to attract potential customers. Creating engaging content and offering promotions can help draw in more leads.

Are leads generated from parties more effective?

Leads generated from parties tend to be more effective because they allow for personal interaction and product demonstrations. This creates a more engaging experience for attendees, which can lead to higher conversion rates and more sales.

What role does customer follow-up play in generating leads?

Customer follow-up is crucial in generating leads. By maintaining communication with past customers, consultants can encourage repeat business, gather referrals, and keep their audience informed about new products and upcoming shows, ultimately leading to more leads.

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