What is 'book to look' and how can it help boost bookings for my business?

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Discussion Overview

This thread explores the concept of "book to look" and its potential impact on boosting bookings for Pampered Chef consultants. Participants share their personal experiences and ideas related to this concept, including games and incentives used during shows.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, describes using a Deal or No Deal game as a variation of "book to look," where guests can choose envelopes containing items for their show.
  • Another participant shares that they typically include new products under $12 in the envelopes, but have also used classic products when new options were limited.
  • Several users mention that they give the envelopes to guests at the end of the show, which allows them to take advantage of discounts on those items.
  • One participant notes that offering a free cooking show coupon as a door prize has also been effective in encouraging bookings.
  • Another participant expresses concern about how to approach potential hosts without overwhelming them, seeking advice on how to promote shows effectively.
  • One participant discusses their method of sending out invites and purchasing ingredients for the free show, offering a limited selection of recipes that are cost-effective.
  • Another participant expresses curiosity about the recipes offered for free shows, indicating interest in using similar strategies to boost bookings.
  • One participant mentions they are restarting their business and actively seeking ways to secure bookings before their upcoming show.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various strategies for boosting bookings, with no clear consensus emerging on the best approach.

Contextual Notes

Participants share personal experiences and strategies related to booking shows, reflecting a range of approaches and challenges faced in their businesses.

Who May Find This Useful

Consultants looking for creative ideas to enhance their booking strategies may find the shared experiences and methods discussed in this thread beneficial.

P
paigev71
Messages
263
I am new to PC and have been looking through some of the messages on booking ideas. I came across a few people saying they used something called "book to look." Can someone please explain this concept to me?

Paige
 
I play a Deal or No Deal game similar to Book to Look. I offer envelopes that have the Deal or No Deal logo on them. Each guest picks an envelope. When we check out, if they want to make a deal and book a show, they get to look in the envelope and get that item at their show.
 
wadesgirl said:
I play a Deal or No Deal game similar to Book to Look. I offer envelopes that have the Deal or No Deal logo on them. Each guest picks an envelope. When we check out, if they want to make a deal and book a show, they get to look in the envelope and get that item at their show.
Click to expand...

That is a cute idea. What are some of the item's that you have in the envelope?
 
pamperedpals said:
That is a cute idea. What are some of the item's that you have in the envelope?
Click to expand...

I generally stuck with new products under $12. This last season though there wasn't that many (I try to have around 20-25 envelopes) so I used some "classic" products like the smallest scraper, Mix N Chop, etc
 
do you give it to them before the show? I would only do it AT there show. How does it work for you - do people book that may not have ??
 
I give it to them when they close their show. I add it to their order and get the unlimited discount on it.
 
wadesgirl said:
I generally stuck with new products under $12. This last season though there wasn't that many (I try to have around 20-25 envelopes) so I used some "classic" products like the smallest scraper, Mix N Chop, etc
Click to expand...

do you think this helps your bookings? I would think it might encourage fence sitters.......
 
chefmeg said:
do you think this helps your bookings? I would think it might encourage fence sitters.......
Click to expand...

It does when I remember to do it! I haven't done it very often this year. I've also found that giving a free cooking show coupon as a door prize also helps with bookings. They have to book with in the next 30 days so it helps with bookings now. I've had some people who would have normally not had a show do one since they won a free one.
 
  • Thread starter
  • #9
When you say a "free" show...is that the one where the consultant pays for ingredients and supplies? I have read posts on this. Do you pick the recipe or give the hostess a couple "cheap" ones to choose from? My problem at the moment is I don't have any shows so I am trying to figure out a way to get some without hounding everyone I know. I don't want to have it to where everyone shys away from me for fear I will ask them about Pampered Chef.
 
Just ask everyone if they want to have a show, it's not hounding them, it's doing your job. Plus you never know who will say yes. I talk about the host benefits during my show including the current and up coming host specials.As far as the free show, I send out the invites and buy the ingredients for the recipe (I actually send out all the invites now for my hosts so I would just be buying the ingredients). I offer the same 5-6 recipes all season, they are usually less than 9 ingredients and under $10 so I'm not worried about which one the host picks. Alot of times they may already have some of the products on hand (milk, eggs, etc) that you wouldn't have to buy anyway.
 
What recipes do you give as choices that cost less than $9. I am curious. I may try using this to get some extra bookings.
Thanks
 
I am also restarting my business and am looking for ways to boost bookings. i am hosting my own show on the 26th but i am making some calls before monday (i leave for the ocean on monday) so that i can have some shows booked when i get back.

Sandy
 

Frequently Asked Questions

What is 'book to look' in direct sales?

'Book to look' is a strategy used in direct sales, particularly in companies like Pampered Chef, where consultants encourage potential hosts to book a party or event to explore the product offerings. It allows customers to see and experience the products firsthand, which can lead to increased interest and bookings.

How can 'book to look' help boost bookings for my business?

'Book to look' can help boost bookings by creating a low-pressure environment for potential hosts. It allows them to experience the products in a fun and engaging way, making them more likely to want to host their own event after seeing the benefits and excitement of a live demonstration.

What are the benefits of using 'book to look' for my Pampered Chef business?

The benefits of using 'book to look' include increased engagement with potential hosts, higher chances of securing bookings, and the ability to showcase products in a personal and interactive setting. This approach can also lead to more sales and a stronger customer relationship.

How do I effectively promote a 'book to look' event?

To effectively promote a 'book to look' event, use social media, email newsletters, and personal invitations to reach out to your network. Highlight the fun aspects of the event, such as cooking demonstrations, product sampling, and exclusive offers for attendees who book their own parties.

What should I prepare for a successful 'book to look' event?

For a successful 'book to look' event, prepare a selection of popular Pampered Chef products to showcase, create engaging recipes to demonstrate, and have booking incentives ready for attendees. Additionally, ensure you have a welcoming atmosphere and materials for guests to sign up for future parties.

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