What are the benefits of keeping old catalogs?

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Old catalogs can be beneficial for marketing purposes, especially for those participating in booths and fairs. They can be used creatively by sticking a contact sticker on the front, encouraging potential customers to request current catalogs. This strategy helps utilize leftover catalogs from previous seasons without incurring additional costs for new ones. Additionally, they can be distributed at appointments and left in lobbies to attract interest, as unexpected viewers may express interest in the latest offerings. Overall, using old catalogs effectively can enhance promotion while keeping expenses low.
heidabear
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28
I've seen people selling their old catalogs and I'm curious as to what the benefit would be of having old catalogs around? I'm still kind of new, so I'm not sure of all that reasoning on things like that.
 
I use my old catalogs for booths and fairs. Since you usually go through quite a few in a small amount of time, they're great. I just stick a sticker on the front that says to contact me if they'd like a current catalog.
 
This is a great way to use up any catalogs left over at the end of a season but I would not purchase catalogs to do this. I give away mini catalogs at fairs and booths to people that want a catalog. If someone books a show on the spot she gets one of the current catalogs (or a host packet - depends) Others get a magnet with my info and a flyer. Keeps my expenses down.
 
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Oh, I see. Good idea, thanks. I guess I should trash mine then. lol. :)
 
heidabear said:
Oh, I see. Good idea, thanks. I guess I should trash mine then. lol. :)

No don't! Use them at booths or take them with you to appointments (dr, DDS, oil change, hair appt, etc) and ask if you can leave them in the lobbies. Add a sticker saying contact me if you want to see the latest catalog and that prices may have changed...

You never know who may pick them up.
 

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