Using Facebook to Direct Sales (Whatever I Want to Sell!)

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Discussion Overview

This thread explores the use of Facebook as a tool for driving sales and engagement for Pampered Chef consultants. Participants share their personal experiences and strategies regarding posting recipes, interacting with customers, and linking to their personal websites.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, created a Facebook fan page and shared recipes but reported no direct sales from these efforts, although attendees at shows expressed interest in the recipes.
  • Another participant suggests that the purpose of the Facebook page should be more about interaction rather than direct sales, emphasizing the importance of communication with customers.
  • Several users mention that social networking is beneficial for maintaining visibility with customers and facilitating contact.
  • One participant shares a strategy of posting teaser information about recipes to generate leads, rather than full recipes.
  • Another participant advises linking only to their main business page to avoid generic Pampered Chef links appearing alongside their posts.
  • One participant expresses frustration with Facebook's linking system, noting that it complicates direct links to their personal website.
  • Another participant shares a method of uploading photos and recipes directly to Facebook to avoid linking to the Pampered Chef site, which they believe helps direct traffic to their own page.

Areas of Agreement / Disagreement

Views differ on the effectiveness of Facebook for driving immediate sales, with some participants believing it serves more as a branding tool rather than a direct sales platform. No clear consensus emerges regarding the best approach to linking and posting strategies.

Contextual Notes

Participants share a range of experiences and strategies related to using Facebook for their consulting businesses, reflecting varying levels of success and different approaches to engagement.

Who May Find This Useful

Consultants looking to enhance their social media strategies or seeking insights into the effectiveness of Facebook for their business may find this discussion relevant.

M
magentablue
Messages
383
Based only on my personal experiences as a new consultant, here's what I found:

I made a Facebook fan page for me, Independent Consultant for Pampered Chef.

I began to post recipes in the Discussions tab.

I began to link from my fan wall, and my personal wall, to the discussions tab on my fan page, announcing the new recipes.

I began to make a concerted effort to feature recipes using the same items that I wanted to sell (for example, large bar pan).

Results:

I still have zero sales on my website.

I have still received zero direct orders based on the marketing I've done of these products, and the recipes shared.

When people who see these posts are at my shows, they order the things I've shared recipes for. They tell me they can't wait to start making the recipes they saw me post.

So, my thoughts (so far) are that Facebook is not successful at driving sales at the moment that someone reads my entries, but it does put a lasting idea into potential hosts and guests minds that they need the items I am discussing.

My hope is that I can make Facebook a more successful tool in the future, which will drive instant sales on the website, and/or open a discussion with potential hosts/recruits.

One reason I don't think I am successful at driving traffic to my website is that if I attempt to link to anything, I wind up with a link to my website AND a generic pamperedchef.com link because of the way Facebook posts it. I delete my link, rather than letting PC steal my leads. I am not sure if I should blame PC or FB, but I feel like I can't directly link to my site as a result.

I do have a link on the top left hand corner of my fan page, but it's easy to miss.

Any ideas on how to link directly without the generic PC links also showing up?
 
Give it time. I think your goal for your Facebook page seems a bit wrong. This is your page and place to interact with customers, hosts, and friends that support your business. It's not your place to get sales leads. They probably do enjoy your recipes. Facebook is not made to replace picking up the phone and calling people. It's made for you to openly communicate in a positive and non-pushy way to your "fans." If someone "likes" your page that you don't know and you can view their phone number or email on their profile, go ahead and call/email to welcome them to your page and tell them you're glad for their support and ask if they've ever been interested in hosting a show. Other than that, I think you're really setting your expectations very, very high.
 
I'm with Shelby. Social networking sites are great for the social aspect of our business. That means first and foremost it's good at keeping your name in front of your customers. Second, it's another way for people to contact you.
 
I post "teaser" information about a great recipe that I have tried. I don't post the whole recipe. I then ask them to contact me for the recipe. It has generated a couple of leads so far.
 
When you post your website, link just to your main .biz page. Don't link to any product specific pages. That way you always make sure your customers go to YOUR site.
 
  • Thread starter
  • #6
If you do it in a post on Facebook, it has two links -- the post you put there, plus one that says pamperedchef.com. So I won't link any more.But I get what you're saying, I'm already doing what I need to do with my business. The fact that it is influencing future purchases means it's already more successful than what most would hope for (keeping my name in front of the customers.) I'd call that a success then. I was just hoping (perhaps incorrectly) that it could do even more! :)
 
What I do is copy the photo and put it on my computer and then upload it onto FB from there. Then copy and paste the recipe into the notes section of your fan page and connect your photo to it. This will steer people only to you and not the PC fan page or .com. Then you just type in the link of your own PWS and you'll be good to go. HTH! :)
 

Frequently Asked Questions

What are the best practices for setting up a Facebook page for direct sales?

To set up a successful Facebook page for direct sales, ensure that your page is visually appealing and professional. Use a clear profile picture and cover photo that represent your brand. Fill out all relevant information in the 'About' section, including your business hours, contact information, and a brief description of what you sell. Regularly post engaging content that showcases your products, shares customer testimonials, and offers promotions to attract and retain followers.

How can I effectively promote my products on Facebook?

To effectively promote your products on Facebook, utilize a mix of organic and paid strategies. Create engaging posts that highlight your products' features and benefits, and use high-quality images or videos. Consider running Facebook Ads to reach a larger audience, targeting specific demographics that align with your ideal customer. Additionally, leverage Facebook Groups related to your niche to share your products and engage with potential customers directly.

What types of content should I post to drive sales?

To drive sales, post a variety of content types, including product showcases, how-to guides, customer testimonials, and behind-the-scenes looks at your business. Use live videos to demonstrate your products in real-time and engage with your audience. Additionally, share promotional offers, discounts, and limited-time deals to create urgency and encourage purchases. Interactive content like polls and quizzes can also help increase engagement and interest in your products.

How can I build a community around my brand on Facebook?

Building a community around your brand on Facebook involves engaging with your audience consistently. Respond to comments and messages promptly, and encourage discussions by asking questions in your posts. Create a Facebook Group for your customers where they can share their experiences, ask questions, and connect with each other. Regularly host events, such as live Q&A sessions or product launches, to foster a sense of belonging and loyalty among your followers.

What are the legal considerations for selling on Facebook?

When selling on Facebook, it's important to comply with legal regulations, including consumer protection laws and advertising guidelines. Ensure that your product descriptions are accurate and not misleading. Be transparent about pricing, including any additional fees, and provide clear return and refund policies. Additionally, familiarize yourself with Facebook's commerce policies to avoid any violations that could result in your page being restricted or removed.

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