Unsuccessful Catalog Show - What Do I Do?!

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Discussion Overview

This thread centers around the challenges faced by participants regarding a catalog show that is struggling to reach the minimum sales threshold. Participants share their experiences and strategies for addressing low sales and maximizing host benefits.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, discusses extending a catalog show due to low sales and suggests encouraging the host to reach out to more people for orders.
  • Another participant shares their experience of combining orders from different sources to ensure the host receives benefits.
  • Several users mention the possibility of placing personal orders to help reach the sales goal, with some considering using family members' names for orders.
  • One participant notes that the host can place her own order as a guest to contribute to the total sales.
  • Another participant recounts successfully using incentives to encourage orders from their contacts, which helped boost sales for a catalog show.
  • Some participants express uncertainty about how host benefits are allocated when additional orders are added to a catalog show.
  • One participant clarifies that no free products are awarded for a $150 catalog show, which is a point of confusion for others.

Areas of Agreement / Disagreement

Views differ on the best approach to take when faced with low sales in a catalog show, with no clear consensus emerging on the most effective strategies.

Contextual Notes

Participants are primarily consultants sharing personal experiences and strategies related to managing catalog shows within their first 30 days of business.

Who May Find This Useful

Consultants facing similar challenges with catalog shows may find the shared experiences and strategies helpful in navigating low sales situations.

mrshamel3808
Gold Member
Messages
435
I have a catalog show going on and it's supposed to close today and she's only had 2 orders with $79 in sales. I've suggested lots of different people for her to branch out and ask and that's how she even got 2 orders! I'm extending the show til Monday and encouraging her to ask all her neighbors, but what happens if she never makes the $150 in sales? I know I can't have the show open forever, and she is my 4th show in my first 30 days (she said she wanted to be) so I don't want to extend it past next Tuesday (Wednesday is my 30th day). I don't have any individual orders so I can't add them to her show or anything. Have you ever had a show where the host doesn't make it even to the first level?! What did you do?
 
Do you have another open show that you can add her to as a co-host so she can get host benefits?
 
I would call everyone I know for orders to get to the $150 -- then put yourself in as the host and add these $79 in orders to that show---
 
Ditto gaddischef. I had to do that last week for a catty host. I just combined it with an outside order and got the host special myself. I am having to do it again this week too. I need to find about $50 in orders this weekend. If I am the one getting the orders together, I am getting the host special.
 
If she or you can't get the orders, $$wise it would be worth it for you to make the extra up in an order, b/c you will $100PC dollars for 4 shows and if it puts you over the $1250 it is another $100 since youare still in your 1st 30 days, but that is totally your call!
 
is the host planning on ordering? that could make up some of the difference too.
 
  • Thread starter
  • #7
Yeah, she is planning on ordering. I'm considering having her order in her husband's or daugher's name to reach the $150 then she'd at least get something free. She has til tomorrow so we'll see! She knew to work over the weekend, maybe seeing some more family & friends for Easter got her some more customers!

If I order to reach the $150, are you suggesting that I use the free products and just order hers as a discount? Or create a new show with me as the host and not give her anything as a host? If I reach my 4 show & $1250 goal then I get $200PC dollars which would be more than what I'm spending to make it a $150 show right?
 
The host can also just place her own "guest" order--if it's for herself, it doesn't have to be in someone else's name. It's okay for her name to be listed as a guest as well. It just means that she has to pay $4.25 for S&H and those items aren't at a discount (when she qualifies for one due to show level).
 
mrshamel3808 said:
Yeah, she is planning on ordering. I'm considering having her order in her husband's or daugher's name to reach the $150 then she'd at least get something free. She has til tomorrow so we'll see! She knew to work over the weekend, maybe seeing some more family & friends for Easter got her some more customers!

If I order to reach the $150, are you suggesting that I use the free products and just order hers as a discount? Or create a new show with me as the host and not give her anything as a host? If I reach my 4 show & $1250 goal then I get $200PC dollars which would be more than what I'm spending to make it a $150 show right?

Yes, I would keep the free and give her the discount.
With the second question YES!! You might have to spend a little to get to the $150 (which might not be that much if she is placing an order as well) but then you get the $200 in PC dollars, that could be Conference registration!!

It seems that you are right on top of things, but be very aware of your sales in your first 90 days, you don't want to miss out on the PC dollars by a few bucks in sales!
 
mrshamel3808 said:
Yeah, she is planning on ordering. I'm considering having her order in her husband's or daugher's name to reach the $150 then she'd at least get something free. She has til tomorrow so we'll see! She knew to work over the weekend, maybe seeing some more family & friends for Easter got her some more customers!

If I order to reach the $150, are you suggesting that I use the free products and just order hers as a discount? Or create a new show with me as the host and not give her anything as a host? If I reach my 4 show & $1250 goal then I get $200PC dollars which would be more than what I'm spending to make it a $150 show right?

You don't get any free product with a $150 Catalog Show...sorry.
 
  • Thread starter
  • #11
ChefBeckyD said:
You don't get any free product with a $150 Catalog Show...sorry.

Yeah, I noticed that.

I didn't know you could put her as a guest as well! I'll do that for sure! Thanks for the help guys!
 
So i seem to be having the same dilemma....she only has $80 in orders. If I find someone to sell $70 of product, who gets the host "benefit"? It's a catalog show....sigh
 
  • Thread starter
  • #13
Do you have any individual orders that you can add to it? It comes out better for both because the individual gets the cheaper shipping and it gets the catalog host a boost in sales. I gave my original catalog host the host benefits because I had just a few individual orders added, not another person go collect orders. My director gave me a great idea. She said to send out an e-mail to all my contacts saying that if anyone placed a $20+ order by XXXX (date) they would get a free gift valued at $5! So I just would add a mini-serving spatula or something like that to the person's order and it not only adds to the sales but I make commission on it so it in the long run it's worth it. I had 2 orders come in from that and then I had to spend about $25 on my own but I had a past host discount and since I made commission on it it came out to way less.
 
mrshamel3808 said:
send out an e-mail to all my contacts saying that if anyone placed a $20+ order by XXXX (date) they would get a free gift valued at $5! So I just would add a mini-serving spatula or something like that to the person's order and it not only adds to the sales but I make commission on it so it in the long run it's worth it. I had 2 orders come in from that and then I had to spend about $25 on my own but I had a past host discount and since I made commission on it it came out to way less.

Great Idea! Many thanks! I have an open house on Thursday....anothe HWC show hopefully to submit on Tuesday, so I have really no individual orders....I may have to "sweeten the pot". I hate the idea though because I don't want to have my customers play the wait and see approach in the future.
 
You don't get any free product with a $150 Catalog Show...sorry.
I'd tell you to put it as a cooking show because you surely cooked at some point ... but then I would have somebody yelling at me for breaking the rules. So I won't.
 

Frequently Asked Questions

What should I do if my catalog show doesn't generate any sales?

If your catalog show doesn't generate any sales, first reach out to your guests to thank them for their interest and ask for feedback. Consider offering a special promotion or incentive to encourage last-minute orders. Additionally, follow up with reminders about the products and their benefits, and share any personal experiences or recipes using the items to spark interest.

How can I improve attendance for my next catalog show?

To improve attendance for your next catalog show, consider sending out invitations well in advance and using multiple channels to reach your guests, such as social media, email, and personal messages. Create excitement by highlighting exclusive offers or new products. You can also host a virtual event to make it more accessible for those who may not be able to attend in person.

What are some effective ways to promote my catalog show?

Promote your catalog show by utilizing social media platforms to share sneak peeks of products, recipes, and testimonials. Create engaging content, such as videos or live demonstrations, to showcase the products in action. Additionally, consider offering a giveaway or discount for orders placed during the show to incentivize participation.

How do I follow up with guests after an unsuccessful catalog show?

After an unsuccessful catalog show, follow up with guests by sending a thank-you message for their interest and participation. Ask for feedback on what they liked or what could be improved. You can also share any new promotions or upcoming shows to keep them engaged and interested in future opportunities to purchase.

What can I learn from an unsuccessful catalog show?

An unsuccessful catalog show can provide valuable insights. Take time to analyze what may have gone wrong, such as timing, product selection, or promotional strategies. Use this opportunity to gather feedback from guests and identify areas for improvement. Adjust your approach for future shows based on these learnings to increase your chances of success.

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