Taking the Plunge into Facebook: Logistics for Independent Consultants

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Discussion Overview

The thread centers around participants discussing their experiences and thoughts on using Facebook as independent consultants for a direct sales company. Participants share insights on the logistics of representing their business on social media while adhering to company guidelines.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, expresses concern about breaking company rules while setting up their Facebook account.
  • Another participant mentions that it is generally acceptable to list oneself as an independent consultant without directly naming the company.
  • Several users share experiences of receiving conflicting information from company representatives regarding the use of the company name on social media.
  • One participant humorously notes the challenges of online advertising and the varying interpretations of company policies.
  • Another participant reflects on the humorous aspects of the discussion, particularly regarding a playful nickname for the company.
  • Some participants engage in light-hearted banter about clothing choices related to their experiences at leadership events.

Areas of Agreement / Disagreement

Views differ regarding the use of the company name on social media, with some participants believing it is acceptable under certain conditions, while others highlight the confusion stemming from inconsistent guidance from company representatives.

Contextual Notes

The discussion reflects a mix of personal experiences and humorous exchanges among participants, showcasing the community's camaraderie and shared challenges in navigating social media as consultants.

Who May Find This Useful

Independent consultants exploring the logistics of using Facebook for their business may find the shared experiences and insights relevant to their own practices.

laylaleigh
laylaleigh
Messages
279
I took the plunge and signed up for Facebook today. So I don't break any PC rules I wanted to find out the logistics 1st.

I can list that I am an independent consultant for a direct sales company that sells kitchen tools.

Correct?

Thanks,
Layla
 
Yeah, that should be fine.
 
Take a look at Chefann's blog - I find her way of handling it rather amusing. (I didn't hide it on my blog, although there is no direct link, only a complete idiot could miss the connection.)
 
Yep, as long as you don't say the company name you're fine. Although there are those who break the rules, like with everything. I've done searches for PC on facebook before and had quite a few people come up.
 
That is too cute.. Hampered Jeff! :D
 
Yep, as long as you don't say the company name you're fine.
Click to expand...

Thanks for clearing this up. It was my understanding that it was ok to use the company name as long as there wasn't a link. Some of the people at HO seem to be thinking the same since that's who told me it was ok. All fixed now!
 
RebelChef said:
Thanks for clearing this up. It was my understanding that it was ok to use the company name as long as there wasn't a link. Some of the people at HO seem to be thinking the same since that's who told me it was ok. All fixed now!
Click to expand...


Yeah, that's just one of the problems with the online advertising. Not everyone at HO is giving the same answer, and it leaves a lot of room for interpretation. I know they've tried clarifying things in the weekly bites and other e-mails lately, so its a start. Don't feel bad though, I had the company name in my facebook profile at first too, until I reread the policies.
 
RebelChef said:
Thanks for clearing this up. It was my understanding that it was ok to use the company name as long as there wasn't a link. Some of the people at HO seem to be thinking the same since that's who told me it was ok. All fixed now!
Click to expand...

That was my understanding too! Guess I better fix my page.

And, if anyone on Facebook would like to be my friend, look me up! :D
 
OMG!! Ann you crack me up!!!! Hampered Jeff??? LOL!!! I needed that!!!!
 
OK- I had to check out this thread, because I had 26 clicks from it to my blog this week. You folks are funny! (I am unable to physically keep up with everything that was posted while I was gone, so I just checked the threads with titles that interested me. Since I don't have a Facebook account, I skipped this one.)
I do know that some people had gotten conflicting info from HO reps, and I figured, "better safe than sorry" when I listed it on my blog. As if anyone couldn't figure it out from the hint... :)
 
And several of them that clicked on your blog then followed your link to my blog. (Thank you for the referrals. Of course, they're meaningless unless they also click on the ads, but that's another kettle of fish.) I listed the company name on my blog, not because I'm promoting me, but because I actually wrote about Doris Christopher's benevolence at the U of I and about the company, itself. It would be difficult to write about Doris and not mention the name of the company she founded! That would be like writing about Henry Ford and saying he dabbled in automobiles.
 
That's a completely different thing than talking about being a consultant. ;)
 
Some would say that everything I do is something different.
 
True. ;) Although at least you don't wear the pink women's sweater available through Merrill tucked into your pants, like the guy Colleen saw at Leadership. :rolleyes:
 
Although at least you don't wear the pink women's sweater available through Merrill tucked into your pants, like the guy Colleen saw at Leadership.
Click to expand...

Ok, that's just wrong on so many levels. lol
 
That's exactly what Colleen said! At the very least, he could have worn the black one!
 
Not to worry. I draw the line at the pink HWC shirt that buttons backwards.
 
chefann said:
OK- I had to check out this thread, because I had 26 clicks from it to my blog this week. You folks are funny!

Thanks for the inspiration...my day job doesn't allow advertising. Unless of course someone asked you directly about your 'other job".

Now I'm Inspired.

How about a Hampered Jeff button ;) to wear at work?
Click to expand...
 
Well, some guys look great in pink but not a women's sweater! And not tucked in! I had to look that sweater up in the catalog and now I can't get that visual out of my head. :eek: I didn't like pink before but now I really don't. lol

FYI: The guy who started Facebook is on 60 minutes tonight. He looks about 15. ;)
 
chefann said:
True. ;) Although at least you don't wear the pink women's sweater available through Merrill tucked into your pants, like the guy Colleen saw at Leadership. :rolleyes:
Click to expand...

That wasnt a guy.... sorry.... I thought so too- at first....
 
Alison - I cannot believe you put that in your siggy!! :yuck:
<giggle>
 
chefann said:
Alison - I cannot believe you put that in your siggy!! :yuck:
<giggle>
Click to expand...

I can't believe YOU can't believe it!!!!:D
 
mmm... eatin' puddin' on the potty. :):yuck:
 
chefann said:
mmm... eatin' puddin' on the potty. :)

:yuck:
Click to expand...

I dont think I will ever recover from that mixed image...
 

Frequently Asked Questions

What are the benefits of using Facebook for independent consultants?

Using Facebook allows independent consultants to reach a broader audience, engage with potential clients, and build a personal brand. The platform's vast user base provides opportunities for networking, sharing expertise, and promoting services through targeted advertising and content sharing.

How can I create an effective Facebook business page?

To create an effective Facebook business page, start by selecting a clear and professional profile picture and cover photo that represent your brand. Fill out all relevant information in the 'About' section, including your services, contact details, and website link. Regularly post engaging content, interact with followers, and utilize Facebook Insights to track performance and adjust your strategy accordingly.

What types of content should I post on my Facebook page?

Independent consultants should post a mix of content, including informative articles, tips related to their field, client testimonials, case studies, and promotional offers. Engaging visuals, such as infographics and videos, can also attract more attention. Additionally, sharing industry news and personal insights can help establish authority and foster community engagement.

How can I grow my audience on Facebook?

To grow your audience on Facebook, consistently post high-quality content that resonates with your target audience. Engage with followers by responding to comments and messages promptly. Consider running Facebook ads to reach a wider audience, and collaborate with other professionals or influencers in your niche to tap into their networks. Joining relevant groups and participating in discussions can also help increase visibility.

What are some common mistakes to avoid on Facebook as an independent consultant?

Common mistakes to avoid include neglecting to engage with your audience, posting too infrequently, or overwhelming followers with promotional content. It's also important to avoid using overly technical jargon that may alienate potential clients. Failing to monitor and respond to feedback can harm your reputation, so stay attentive to comments and messages.

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