Tail Gating for New Leads: Tips from Avon Ladies

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Discussion Overview

The thread explores the concept of tailgating as a method for Pampered Chef consultants to generate new leads at children's games and in parking lots. Participants share their thoughts, experiences, and ideas related to this approach, including potential strategies and personal anecdotes.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, inquires about the effectiveness of tailgating for leads, referencing Avon ladies as an example.
  • Another participant mentions local regulations, noting that tailgating may lead to legal issues in their area.
  • Several users express a lack of experience with tailgating but suggest carrying catalogs and host kits for unexpected opportunities.
  • One participant shares a plan to create a display with free giveaways and recipe cards at events, inspired by ideas from a meeting.
  • Another participant recounts a successful tailgate party experience shared by advanced consultants, highlighting the potential for bookings and leads.
  • Some participants express interest in trying tailgating in the future, particularly during sports events, while others share their personal experiences with food and gatherings at games.
  • One participant mentions the idea of offering incentives for booking shows on the spot, considering seasonal items as potential giveaways.

Areas of Agreement / Disagreement

Views differ on the feasibility and legality of tailgating, with some participants expressing enthusiasm for the idea while others highlight potential challenges. No clear consensus emerges regarding its effectiveness among Pampered Chef consultants.

Contextual Notes

The discussion reflects a variety of personal experiences and ideas related to lead generation in informal settings, particularly at sports events and community gatherings.

Who May Find This Useful

Consultants looking for creative ways to expand their reach and generate leads may find the shared experiences and ideas relevant.

StephsKitchen
Messages
189
Has anyone ever tried Tail Gating? Taking your show on the road and looking for new leads at children's games or in parking lots? I know that the Avon ladies do this, and I just wondered if anyone had any tips on that??:)
 
They arrrest people for doing that here.
 
Sheesh, Steph - I thought someone would have answered you by now and scolded me for (yet another) bad joke.No, I haven't BTW. But always carry catalogs and a host kit in your car because you never know when you're going to stumble on a prospect!
 
  • Thread starter
  • #4
I guess that PC Consultants haven't tried this yet either!! I figured if the Avon ladies could do it, maybe I could get some leads from it too!

Well, I'll check back later to see if anyone has tried it or not!!

Thanks!
 
sorry can't help you either :(
would like to try it though, but still waiting for the courage to try.
been approached by an avon lady in a parking lot and i didnt walk away so what's the worse that can happen ?
 
  • Thread starter
  • #6
I am guessing that I will get a post board sign that says FREE Pampered Chef, and hand out recipe cards - got a billion of them, hand out catalogs, maybe something more if they book a show & seem honorable at parking lots & ball games. What do you think? I did get a great idea at my meeting tonight, and Rae said for hosts that have ball games for their kids to call it a practice party and set something up like a tail gate that way.
 
This was from another post...can't remember which oneBOOKING/DATING IS "A FRAME OF MIND"Practice makes perfect, but enthusiasm and a positive attitude are really all you need:DO YOU BELIEVE YOU HAVE A GREAT PRODUCT OF OFFER??? If you haven't already, fall in love with the product you represent. Use it yourself, know how it works and what it has to offer.DO YOU BELIEVE YOU HAVE A GOOD PLAN??? Believe in your party plan! If you send reminder cards, your demos are fun to attend, you're entertaining, hostesses and guests win prizes and learn about your products, you mail a thank you notes after your demos. You're offering a great service to your customers.IDEAS:
TAILGATING AT SPORTS EVENTS: Bring about 4 people. Put a small display in the back of a truck or van. Bring a bucket and have people sign up to win a prize. Have slips, & pens. Bring some wrapped samples (tealights, gadgets), hostess packets, catalogs, and your datebook.COLD CALLS: Use your phone book and work daily for 30 minutes. Say, "Hi, I'm ____________ your neighborhood (company) Consultant. I wanted to introduce myself and offer you a chance to see our new catalog, is your address still ___(read from phonebook)___? (NOTE:don't stop talking until you get to this point) "Great! And what is your zip code there? (pause) Thank you! I'll call you in a few days to see what you fall in love with. I’m really looking forward to meeting you!"WARM CALLS: People you have something in common with. (Church mailing list, PTA List, bowling league, friends, relatives) Let them know you're a consultant, ask them to hostess or come to an event.HOT CALLS: Party guests, past hostesses, referrals - call and ask for re-orders or to hostess.MAILINGS: Mail personal notes introducing a special or a hostess gift. Call 4 days later to follow up.PERSON TO PERSON: Tell everyone that you are with (insert your co. name here). Everywhere!! (grocery store, bank tellers, mall, PTA). Wear things that will draw attention to what you do, buttons are great! Talk about prizes you have won or fun things you've done in your business. Offer them a catalog or sample. Note: This will be most successful if you get their name & phone number. Follow up the next day or within 48 hours at the latest. Otherwise, leads go cold. If you get a no, ask them to share the catalog with a friend who might enjoy it. This can surprise you!WALKABOUT: Dress sharp! Have a little basket of samples. Take catalogs with you. Now go to the mall, visit office buildings, or your neighborhood. Let people know you are doing a survey in the area. You'd like them to try your samples and allow you to call them tomorrow for their opinions. Get their name & number. Hand out catalogs to interested people.AT PARTIES: Ask everyone to book. Ask everyone if they've ever thought about doing what you do. Have fun!AT THE PARK: Pick a park with lots of moms and kids. Bring some samples wrapped in tissue, tie with curling ribbon and attach your business card. Bring catalogs and paper to write down names. Mingle!FOOTWORK NOT DAYDREAMING WILL GET YOU WHERE YOU WANT TO GO.CAN YOU PICTURE YOURSELF SUCCESSFUL AND RICH???? JUST DO IT!!(Remember, don't hesitate to call your manager, director, mentor, leader for help!!)
 
And from an email I got a while back:Advanced Director Michelle Beeney and Future Director Tracy Felker, both from Nebraska, shared their "tailgate party" concept during Red Carpet Interviews at National Conference.They explained that a tailgate party is when Kitchen Consultants offer information and free giveaways in a busy location to generate booking and recruiting leads. Michelle says: "We felt pretty conspicuous doing this at first. We set up our materials, put balloons on the cars and stood on the busiest street in town! Temperatures were in the low 90's, we were standing on concrete, it was hot - but we stayed for an hour and a half during lunch time."In that short time, nine cars stopped. Four of the people had never heard of The Pampered Chef. They received two bookings and two orders. Plus, they met two potential recruits with a strong interest in the opportunity, one potential host with a possibility of becoming a recruit and two contacts who took catalogs and materials."Considering the time we invested, Tracy and I felt good about the results. We're planning to schedule more of these events around the area over the next few months!"Try this idea and develop your own creative ideas to build business!
 
Hope this all helps - I haven't tried it, but I might at the end of the summer or during sports games I come across. I actually suggested this to one of my downline for when she and her roomies go on a road trip. Expand your "territory"!
 
As a season ticket holder for the Buffalo Bills, this would be an great option for those baaaaad games during the 2-14 type seasons.:rolleyes:

Actually, I may try it this fall! I have rolled out chocolate chip cookie dough on a bar pan & baked it just before leaving for the game. I take the stone with me & we enjoy warm treats there. We never have any left!:)

Maybe this year I should start off with that idea, but share em with passers-by on their way in to the stadium...;)

More ideas, please:D

Oh, I do love this site!!!!!:cool:

GO BILLS!!!
 
Okay, I'm thinking more on this. Uh-oh!

Sometimes I will offer a free something like the QSP for booking a show then & there. What would be good for the fall? Maybe the small bar pan, or the QSP???
 
  • Thread starter
  • #12
Thanks everyone for your help!!! I found so many helpful ideas and suggestions here!

Stephanie
 

Frequently Asked Questions

What is tailgating in the context of direct sales?

Tailgating refers to the practice of setting up a promotional event or gathering in a parking lot or outdoor space, often associated with sporting events. For direct sales, it provides an opportunity to showcase products, engage with potential customers, and generate leads in a fun and social atmosphere.

How can Avon Ladies effectively use tailgating to generate new leads?

Avon Ladies can effectively use tailgating by setting up a booth or display at local sporting events, offering samples, and engaging attendees in conversation about their products. They can also provide incentives, such as discounts or giveaways, to encourage sign-ups and purchases.

What types of products should be showcased during a tailgating event?

During a tailgating event, it’s beneficial to showcase products that align with the outdoor and social nature of the gathering. This can include beauty products that are travel-friendly, sunscreen, or items that cater to the tailgating experience, like portable beauty kits or refreshing fragrances.

How can Avon Ladies promote their tailgating events to attract more attendees?

Avon Ladies can promote their tailgating events through social media, local community boards, and word-of-mouth. Creating eye-catching flyers, utilizing event pages on platforms like Facebook, and collaborating with local sports teams can also help attract more attendees.

What are some follow-up strategies after a tailgating event?

After a tailgating event, Avon Ladies should follow up with leads by sending thank-you messages, sharing special offers, and inviting them to future events. Maintaining communication through newsletters or social media can help nurture these leads into loyal customers.

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