Suggestions for Following up on Leads

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Discussion Overview

The thread discusses various strategies for following up on leads generated from homeshows and trade shows, with participants sharing personal experiences and techniques that have worked for them in converting leads into bookings.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions that calling leads and presenting them as winners of a free cooking show has led to a high booking rate.
  • Another participant shares their experience of using a drawing box with a generic 'Enter to Win' sign, noting that treating leads as if they want to book can be effective.
  • Several users mention the importance of personalizing follow-up calls by making notes on leads' interests or circumstances to create a connection.
  • One participant expresses that they have struggled with recruiting but eventually succeeded in gaining multiple recruits in a short time frame.
  • Another participant discusses the challenges of making calls and dealing with personal distractions, such as family responsibilities.
  • Some participants share their experiences with different drawing slips and how the wording can influence responses from leads.
  • One participant notes that filling out drawing slips for attendees rather than allowing them to do it themselves can lead to more complete responses.

Areas of Agreement / Disagreement

Views differ on the best approaches to follow up with leads, with no clear consensus emerging on a single effective method.

Contextual Notes

Participants are sharing strategies based on their personal experiences at homeshows and trade shows, focusing on lead generation and follow-up techniques.

Who May Find This Useful

Consultants looking for ideas on how to effectively follow up with leads and increase bookings may find the shared experiences and strategies beneficial.

linojackie
linojackie
Messages
492
So my team held a booth at the homeshow over the weekend and we got a phenomenal amount of promising leads. However, most of the time when I follow up and remind them that they check so-and-so box, they say "no" or "I didn't mean to do that". So I'm wondering if anyone out there can give me some suggestions on how to turn these maybes into YES!?
 
I have just done a trade show and I've booked over 20 shows so far!!Call everyone (even the NO's) and say "I'm just calling to tell you that you've won a free cooking show!!" then explain that all you need them to do is "invite all your friends over and then decide what you want to get for free!! How does that sound?" I've had the MAJORITY of my leads book a show. :)
 
I have had the most success with booth bookings with the FREE SHOW response too. People love to 'win'. Most of the time they respond with... really, I never win anything!

I put my drawing box out with a generic 'Enter to Win' sign. Sometime's I'll draw a main prize for something (a GC good through me or a spare product from my stash) but most of the time I just do the free shows... that way (though they don't know it) EVERYONE's a winner!

I would also suggest not reminding them which box they checked. I try to treat them like I would at check out at a show and just assume they want to book. I also try to make notes on their slips if I can (kids, job, fave product, product issue) so that when I follow up with them on the phone I have something to connect with first.

Just my two cents. Good Luck! Let us know how the calls go
 
  • Thread starter
  • #4
Those are some really good ideas. I was so busy with closing out tonight that I didn't get to them (tsk, tsk, I know!) but I will get on the phone tomorrow for sure.

Btw, LBurke, I just noticed you were aiming for director by April 1st, did you make it? :)
 
No. Thanks for asking... I'm actually batting a big fat 0 on recruits, so it was a pretty lofty goal... Still working on it though... It'll come!!! I have a lot of fence sitters
 
  • Thread starter
  • #6
You know what, you are totally right. I had been in it for over a year and not even a potential recruit. Then, I ended up getting 4 recruits in a matter of 3 months. Now I'm looking for one more before June 1. We'll see what happens!

Thanks for the great advice!
 
  • Thread starter
  • #7
BUMP...I couldn't get to them before today, so I'm needing some encouragement.
 
I'm going to do 30 mins of lead calls....are you planning to call tonight?
 
  • Thread starter
  • #9
Yes, going to get on the phone as soon as my husband gets off of it. Hope no one minds the baby crying in the background! Seems like all she wants to do today! :cry:
 
  • Thread starter
  • #10
omg!! It worked! 1st call has to call me back after she puts the little ones down...2nd one booked a show!!! This is awesome, it feels like my birthday!:chef:
 
  • Thread starter
  • #11
3rd call...catalog show. WooHoo!!!:balloon:
 
Way to go, Jackie! Keep up the momentum! And, don't let a "no" stop you, just move on and keep going until you get through them all - you'll have such a feeling of accomplishment. You already have accomplished so much!! :)
 
  • Thread starter
  • #13
Ok, so here's how my night ended...

7 calls
2 answering machines
1 "can I call you back later tonight?"
3 cooking shows booked
1 catalog show booked.

I still have about 8 yes/maybes to call and about 40 no's. :)
 
WTG!!! I have some calls to make but its better when DH isn't home. He's been very crabby lately because I've been doing conference calls each week for the past 2 months and he thinks PC is getting in the way of other things (him, the kids, HOUSEWORK). HELLO- I HATE HOUSEWORK!! LOL I won't do it if I don't have to (which is a lot of the time). Okay so I'm on the computer WAY too much. arghhhh my DH isn't so D lately!!!

Okay ANYWAY - JACKIE WTG WTG WTG!!!!!!!!!!!!!!!!!!!!! :-D
 
  • Thread starter
  • #15
Sounds like my DH, but at the present time, the D stands for somethin' else! Ok, so I have to ask...what does "WAVE" mean? Is it like level 2?
 
No, it's national conference. There are so many of us they have to send us in 3 groups. (I'm in Wave 1 if I go.)

I'll have to try that approach ... I have lots of calls that have not been returned and many calls to make!
 
For those of you who have recently done home shows, what are you using for drawing slip?

I struggle with this. I like the one I use but it is long and most times they do not answer all the questions.
 
I'll use the one from home office until it is all gone.

My director has made one that has different questions ... rate your interest 1-10.

I fill out the slips but don't look at them ... I just ask the full-service checkout questions to everybody.
 
  • Thread starter
  • #19
The one my girls used was a lot better than the one I used. They actually got more that were completely filled out and more yes's and maybes. I can't post the file here because I don't have word, but maybe I can copy the verbage. I really like it because yes or even maybe seems so scary for someone, but the wording here makes the box a little easier for them to check.

FREE Stuff with Demo:
___My arm can be twisted
___Show me the calendar!
___ Not at this time

FREE Stuff without Demo:
___ That’s easy! Lets do it!
___I can’t be bothered

FREE Stuff with extra money:
___ I might consider it
___ Lets get together and talk
___ Not yet

Tell me more about:
___Wedding Registry ___Fundraising ___Gift Certificates


BTW, which wave is July 14th-16th?
 
Wave 2 is 14th-16th of July. Congrats on the calls. I've been making calls and keep getting no, but I keep trying.
 
linojackie said:
FREE Stuff with Demo:
___My arm can be twisted
___Show me the calendar!
___ Not at this time

FREE Stuff without Demo:
___ That’s easy! Lets do it!
___I can’t be bothered

FREE Stuff with extra money:
___ I might consider it
___ Lets get together and talk
___ Not yet

Tell me more about:
___Wedding Registry ___Fundraising ___Gift Certificates


BTW, which wave is July 14th-16th?
Click to expand...

LOVE THIS!!!
 
I use:

I'm interested in:
Hosting a Show Yes No Maybe
Having my own Pampered Chef Business Yes No Maybe

The key is to fill out the draw slips for the attendees - don't let them fill it out themselves - you'll get a lot of blank ones this way.
 
  • Thread starter
  • #23
I never thought of that...then do you give the info to them right then and then you're already one step ahead when you follow up?
 
linojackie said:
I never thought of that...then do you give the info to them right then and then you're already one step ahead when you follow up?
Click to expand...

You mean if they say yes to either? I have host kits there, if they say yes, I book them on the spot. If they want info about the biz, I give them a recruiting kit and book a coffee date or invite them to team training if it's soon.
 

Frequently Asked Questions

What is the best way to follow up on leads after a party?

The best way to follow up on leads after a party is to send a personalized thank-you message within 24-48 hours. In your message, express gratitude for their attendance, share highlights from the party, and remind them of any special offers or products they showed interest in. This keeps the conversation going and shows that you value their participation.

How long should I wait before following up with a lead?

It's ideal to follow up within 24-48 hours after your initial contact or event. This timeframe keeps the experience fresh in their minds and demonstrates your enthusiasm and commitment. If you haven't heard back after your first follow-up, consider reaching out again in a week or so to check in.

What should I include in my follow-up message?

Your follow-up message should include a friendly greeting, a thank-you for their interest or attendance, a brief recap of the products or offers discussed, and a call to action, such as inviting them to place an order or schedule a consultation. Personalizing the message based on their interests can also increase engagement.

How can I make my follow-up more effective?

To make your follow-up more effective, personalize your communication by referencing specific products or conversations you had with the lead. Use multiple channels, such as email, text, or social media, to reach them. Additionally, consider offering a limited-time discount or incentive to encourage a quicker response.

What if a lead doesn’t respond to my follow-up?

If a lead doesn’t respond to your follow-up, don’t be discouraged. Give them some time and then try reaching out again after a week or two. You can also change your approach by sending a different type of message, such as sharing a success story or a new product launch, to reignite their interest.

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