AACHEF
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This discussion focuses on effective strategies for scheduling shows with customers using mini catalogs. Participants share successful scripts for phone calls, emphasizing the importance of follow-up and personalized communication. Specific tactics include sending mini catalogs with promotional offers and using labels to highlight products. The conversation also highlights the significance of maintaining a proactive approach in booking shows, with suggestions for utilizing promotional materials effectively.
PREREQUISITESDirect sales consultants, marketing professionals, and anyone involved in scheduling customer events and optimizing promotional outreach.
chefbilyeu said:I put index cards in the flyers with the retired products and the upcoming specials. I clear taped them inside on the roasting pan page so they wouldn't fall out. I've attached the file I used to make them...I printed them directly on the index cards, on both sides.
Lisa, I used to feel the same way about the telephone. I am not much for sitting on the phone gabbing, so that added to my procrastinating in making calls. I am getting better though and I attribute it to a seminar at conference when they said, "The PHONE is your friend, and a DIRECT LINE to your checking account". I mailed the mini-cats and made 7 calls today. Left 4 messages, received 2 not looked at it/will think about it & call if interested, and 1 that wants to book for September.Lisa S said:Rita,
I love the labels! Have you made any of the calls yet?
I keep repeating "The Phone is My Friend, The Phone is My Friend", but it hasn't worked yet!What are you saying when you call these people? Obviously you would start by asking if they received the catalog, but where do you go from there?
I am trying to book 10 shows in Sept and love this idea, but also don't want to waste the postage if I am not going to follow up. Any thoughts would be greatly appreciated.
Debbie, As far as the stoneware label...just put it in the corner of the stone. It's a talking point to future hosts. ie: "You can get your choice of the new traditions stones at 60%. While this new stone is not included in the 60% off bonus, you can still get it for free by hosting a show. Did you know Carolyn received over $291 in products for $56 by hosting her show? And wasn't it fun!? - yada-yada-yada..."DebbieSM said:I love the labels. What item are you putting the stoneware label on? The new round stone is not included in the special. Thanks for passing your great labels along to us, I think I may use.
They say that for every ten calls you make you'll get one yes. You did it in 7! Way to go!!rwesterpchef said:I mailed the mini-cats and made 7 calls today. Left 4 messages, received 2 not looked at it/will think about it & call if interested, and 1 that wants to book for September.
Mini catalogs are condensed versions of your full product catalog that highlight key items and promotions. They are visually appealing and easy to distribute, making them an effective tool for generating interest and scheduling shows. By providing potential hosts with a mini catalog, you can spark conversations about hosting a show and showcase your best-selling products.
To engage customers with mini catalogs, consider including a personal note or a special offer for hosting a show. Share the mini catalogs at local events, during one-on-one meetings, or through direct mail. You can also use social media to showcase the mini catalog and encourage customers to reach out if they’re interested in hosting a show.
If customers are hesitant to host a show, address their concerns by highlighting the benefits, such as free products, exclusive discounts, and a fun gathering with friends. Offer flexible hosting options, such as virtual shows or smaller gatherings, to accommodate their preferences. Sharing success stories from previous hosts can also motivate them to take the plunge.
It’s a good practice to update your mini catalogs at least every season or whenever there are significant changes in product offerings or promotions. Keeping your mini catalogs fresh ensures that you are showcasing the latest products and offers, which can help maintain customer interest and increase the likelihood of scheduling shows.
Yes, digital versions of mini catalogs can be very effective, especially in reaching a broader audience. You can share them via email, social media, or your website. Digital catalogs are easily accessible and can be interactive, allowing customers to click on products for more information. This can enhance customer engagement and increase the chances of scheduling shows.