Start A Newsletter: Must-Haves for Customer Engagement

[AnnaPChef]

Ok, so I want to start a newsletter to keep my customers informed. What would you say a 'MUST include' is? I know everywhere is different, but did any one thing get you great feedback?

 

[chefann]

I always include a brief description of the current specials, and a link to the flyers on CC. The flyers are better at including all the info than I am, and then customers have the official versions.

 

[cathyskitchen]

I would say the "must" is just to send something once a month, so everyone remembers you're still in the business. I get emails and phone calls after I send out my monthly email each month b/c of that. I would also be sure to include a link to your website. I prefer sending just a "teaser" in my email of some of the major things happening, and then refer them to my website for recipes, more specials, tool tips, etc. Then while they're there, they can make purchases, email me to book a show, etc. It really works - I get people calling or emailing me to book shows all the time from my email! I think if it's too wordy and long, no one will bother reading it and all your time spent making it will be wasted. Don't "reinvent the wheel". Use the Customer connection on our PWS to send an email out with the monthly specials, and that's it. Any extra time you spend making a newsletter (or making flyers, etc. that PC has already made for us) instead of making calls is wasted, IMO.

 

[AnnaPChef]

Thanks ladies!