Sending Newsletters: How to Do It Right

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SUMMARY

This discussion focuses on effective methods for sending newsletters, emphasizing the use of Microsoft Word's Mail Merge feature to personalize and distribute content. Users share their experiences, highlighting the importance of keeping newsletters concise and avoiding attachments to prevent delivery issues. Techniques such as blind carbon copying (BCC) and sending in smaller groups are recommended to enhance deliverability and reduce spam risks. The conversation underscores the value of consistent communication and personal touches in newsletter creation.

PREREQUISITES
  • Familiarity with Microsoft Word Mail Merge
  • Understanding of email distribution methods (BCC, group sending)
  • Basic knowledge of newsletter content structuring
  • Awareness of email deliverability best practices
NEXT STEPS
  • Explore advanced features of Microsoft Word Mail Merge for newsletters
  • Research email marketing platforms like Constant Contact and Tasty Tidbits
  • Learn about email deliverability techniques to avoid spam filters
  • Investigate effective newsletter content strategies for engagement
USEFUL FOR

This discussion is beneficial for small business owners, marketers, and anyone interested in creating and distributing effective newsletters to maintain customer engagement and communication.

ChefJoyJ
ChefJoyJ
Messages
1,034
When you send out your newsletters, how do you do it? Do you send it as an attachment, embed it in the email, or what? I know many of you use constant contact, tasty tidbits, or another service, but I'm interested in how those who send homemade newsletters send them. I'm "borrowing" some of Rema's newsletter, personalizing it and changing it to fit me, and need to know how to send it.

Thanks!!
Joy :)
 
Hi Joy,

I just write my own each month - nothing too fancy and include a recipe at the end. Then I blind carbon copy and send them out (grouped in about 50 at a time) - I have compliments on my newsletter - I don't include pictures and make it relatively short. I figure as long as it's getting out each month - that's a good way to keep our names out there. And I've started including dates that I'm not available so people know I have a life too (in case they are looking to book a show!) Good luck!
 
When I sent mine from my own email, I used Word to create the newsletter, and Mail Merge (it's in the Tools menu in Word) to create email messages from the document. It uses the document as the body of the email, and creates 1 message for each person on your list, so everyone gets their own copy. Then I sent them in groups of 10 (more than that, and my ISP (Comcast) would throw up).
 
  • Thread starter
  • #4
Ann, does it BCC when you do that?
 
Ann, that is the most clever idea! I use Word and merging all the time, but never thought of doing the email merge! Arigato!
 
When I did my own, I just type everything up right in the email. Included guest special, host special, host of the month, upcoming special, etc. Then I BCC in groups so that it wouldn't come up as spam in some people emails and so Yahoo would actually send them out.
 
I'll have to try what Ann does. Thanks, Ann. You are soooo helpful soooo often. My brain throws up with too much information in it, so it's good to have people like you.:)
 
Gina M said:
Hi Joy,

I just write my own each month - nothing too fancy and include a recipe at the end. Then I blind carbon copy and send them out (grouped in about 50 at a time) - I have compliments on my newsletter - I don't include pictures and make it relatively short. I figure as long as it's getting out each month - that's a good way to keep our names out there. And I've started including dates that I'm not available so people know I have a life too (in case they are looking to book a show!) Good luck!
Click to expand...

This is exactly what I do! I find that with myself, I sometimes can't open attachments people send me--& I don't want that happening with my newsletter;) I've had people compliment me on mine, and they look forward to a new recipe each month.
 
ChefJoyJ said:
Ann, does it BCC when you do that?
Click to expand...
No need for BCC - everyone gets their own copy that is sent only to them. It's kinda neat to hit the "merge" button in Word and see over 200 messages appear in the outbox in the email program.
 

Frequently Asked Questions

What is the purpose of sending newsletters in direct sales?

The purpose of sending newsletters in direct sales is to keep your customers informed about new products, promotions, and events. It helps build relationships with your audience, encourages repeat business, and keeps your brand top-of-mind.

How often should I send newsletters to my customers?

It's generally recommended to send newsletters once a month. This frequency keeps your audience engaged without overwhelming them. However, you can adjust the frequency based on your business needs and customer preferences.

What content should I include in my newsletters?

Your newsletters should include a mix of content such as product highlights, upcoming promotions, cooking tips, recipes, customer testimonials, and personal stories. This variety keeps the content interesting and relevant to your audience.

How can I ensure my newsletters are opened and read?

To increase open rates, use catchy subject lines that grab attention. Personalize your emails by addressing recipients by name and segmenting your audience based on their interests. Additionally, ensure your newsletters are visually appealing and mobile-friendly.

What tools can I use to create and send newsletters?

There are several tools available for creating and sending newsletters, such as Mailchimp, Constant Contact, and Sendinblue. These platforms offer templates, analytics, and automation features to help you manage your email marketing effectively.

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