Rocking April & Potentially Decent Looking May - HELP!

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Discussion Overview

The thread centers around participants sharing their experiences with scheduling challenges in April and their hopes for a more successful May. Many express frustration with cancellations and low bookings, while others reflect on their strategies and outlooks for the upcoming month.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions having multiple cancellations in April and expresses a desire to turn the month around despite having a promising May ahead.
  • Another participant shares their experience of managing cancellations by mailing out invites, which helps them anticipate changes in their schedule.
  • One user notes that they have also faced cancellations but acknowledges their own lack of outreach as a contributing factor to their low bookings.
  • Another participant reflects on the commonality of slow Aprils, suggesting that many in the community are experiencing similar challenges.
  • One participant encourages maintaining a positive outlook for May, suggesting that staying proactive could lead to better results.

Areas of Agreement / Disagreement

Views differ on the reasons for low bookings in April, with some attributing it to seasonal factors while others focus on personal outreach efforts. No clear consensus emerges regarding effective strategies to improve April's performance.

Contextual Notes

Participants share personal experiences related to scheduling and cancellations, highlighting the variability in their individual situations and the impact of external factors like holidays and personal commitments.

Who May Find This Useful

Consultants facing similar challenges in scheduling and cancellations may find the shared experiences and insights relevant to their own situations.

smspamperedchef
Silver Member
Messages
1,228
Ok guys! I need some help here. I was having a pretty decent looking month until I actually got into April. Then all of a sudden my month looks pretty bad. I have had 4 hosts cancel or reschedule their shows until May. One host cancelled altogether but she was flaky from the beginning. Another never really set a date but decided to do a April cat. show and the others have moved to May. Now May is looking pretty sweet which I am excited about but I have GOT to turn my April around in a hurry. I have been doing about 6-8 shows a month and January through March has been very successful for me. What can I do to turn this around? Everyone I talk to seems to want to do May or nothing at all or they just want catty shows. I am down to 3 shows this month and 4, possibly 5 catty shows as well. I even sent out an e-mail to 10 valued customers trying to get each of them to turn in a minimum $100 in orders for a drawing for the host benefits of a $1000 show but to no avail. I am not afraid of the phone (too much) and make (AT LEAST-usually WAY more!) 3 calls a day. Any hints, suggestions would be great. What I don't understand is this month has such a great Host Special why aren't people just eating that up??? Anyone else having a rocky April and potentially decent looking May? HELP!!!
 
It sounds like you are doing all of the right things so I'm not sure if I have any advice for you.....cancellations just seem to be a part of our business. I don't have last minute/unexpected cancellations much because I mail out the invites for my hosts - so other than an emergency situation, I know several weeks in advance if someone is cancelling. I went into this month w/ 6 shows, had one - a bridal shower - cancel outright (wedding postponed), and another pushed til May (host in Fla. for winter, decided to stay another 2 weeks - smart move!) But then at a show this past week, I had someone book a show for April - so I'm back up to 5 shows for Apr. That is the BEST April Schedule I have ever had! I would say that April is my HARDEST month to book! It may be the area I live in, but between Easter week & Spring Break weeks (diff. schools have diff. weeks) I always have a difficult time getting people to book April. I'm actually thrilled that I have more than a couple shows!
If people want May - I would concentrate on having the BEST May ever!
 
Well, I just had 2 hosts cancel, but want to rebook, but don't know when. "Sometime this summer" is what I'm hearing. I have one show this month. But, it's all on me, because I have not picked up the phone lately. Well, was gone for a while on vacation, but haven't been able to get back into the swing of things. May is wide open...I have NOTHING booked. Actually have 1 in June. No one I]ve talked to is interested in a HWC fundraiser show...so I'm bummin', but I know I am the only one who can turn it around. I just have to DO IT now. I agree with Becky...go BIG in May!
I'm going to get on that phone tomorrow. I don't like looking at an empty schedule, so I have to change that to a full schedule. Good luck, I hope you have a fabulous may!
 
It sounds like your April is going to be a bit slow but May will make up for it so I wouldn't stress too badly over it. Just stay on the phone and you never know what can happen!
 
Sounds like you're experiencing what a lot of us are - a S L OOOOO W April! I feel like I've done everything short of showing up at people's door and forcing them to let me give a party (I would never do that but you know what I mean) and still no takers. I have 4 people lined up for June, which is great but I'm thinking about that right now. I want to close out my April with a bang. Hang in there....
 

Frequently Asked Questions

What strategies can I use to boost my sales in April?

To boost your sales in April, consider hosting themed cooking shows that highlight seasonal recipes. Utilize social media to promote your events and share engaging content, such as cooking tips or product demonstrations. Additionally, offer exclusive April promotions or bundle deals to entice customers. Reach out to past hosts and customers to rekindle interest and encourage them to host shows or make purchases.

How can I prepare for a successful May after a busy April?

To prepare for a successful May, take time to evaluate your April sales data and identify what worked well. Plan your May events early, focusing on themes that resonate with your audience. Keep the momentum going by following up with customers from April, offering them new products or exclusive deals. Consider scheduling training sessions for yourself to learn new sales techniques or product knowledge that can enhance your presentations.

What are some effective ways to engage customers during the transition from April to May?

Engaging customers during the transition can be achieved through personalized communication, such as sending thank-you notes or follow-up messages after their purchases. Host a virtual cooking class or a recipe challenge that encourages customer participation. Utilize email newsletters to share upcoming promotions, new products, and cooking tips. Encourage customers to share their own cooking experiences with your products on social media to create a sense of community.

Are there specific products that sell well in May?

In May, consider promoting products that are ideal for outdoor cooking and entertaining, such as grill tools, picnic essentials, and seasonal ingredients. Items that facilitate easy meal prep for summer gatherings, like salad choppers or serving platters, are also popular. Highlight any new seasonal products or limited-time offers to create urgency and excitement among your customers.

How can I leverage social media to increase my sales in April and May?

Leverage social media by creating engaging content that showcases your products in action, such as recipe videos or live cooking demonstrations. Use platforms like Facebook and Instagram to promote your events and share customer testimonials. Run targeted ads to reach potential customers in your area and encourage them to attend your shows or visit your online store. Engage with your audience through polls, contests, and Q&A sessions to build a loyal community around your brand.

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