Reaching Out to Local Realtors: Fax or Mail?

Click For Summary

Discussion Overview

This thread explores various strategies for Pampered Chef consultants to connect with local realtors, particularly regarding the use of letters, faxes, and personal visits to promote products as closing gifts. Participants share their experiences and opinions on the effectiveness of these approaches in the current housing market.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions that a realtor friend suggested sending letters to local agencies offering products as closing gifts, and is seeking opinions on whether to fax or mail them.
  • Another participant shares their experience of personally delivering catalogs and flyers to realtors, noting that it did not yield results as they did not interact directly with the agents.
  • One consultant recounts sending emails with appointment requests to realtors but has not received responses, indicating a need for persistence.
  • Another participant describes their initial outreach to realtors, which included follow-up calls, but received mixed responses, with some agents preferring restaurant gift certificates over product offerings.
  • Several participants express concerns about the current housing market, with one noting that realtors may be hesitant to spend money on gifts for clients due to financial constraints.
  • One participant suggests offering smaller gifts, like a Season's Best, to make it more appealing for realtors to provide gifts to their clients.
  • Another consultant shares a positive experience with a realtor who is interested in creating gift baskets, highlighting the potential for collaboration.

Areas of Agreement / Disagreement

Views differ regarding the effectiveness of various outreach methods, with some participants advocating for personal connections while others emphasize the challenges posed by the current market conditions. No clear consensus emerges on the best approach.

Contextual Notes

Participants share personal experiences and insights based on their interactions with realtors, reflecting a range of outcomes and strategies in a fluctuating housing market.

Who May Find This Useful

Consultants looking to engage with realtors and explore different methods of promoting Pampered Chef products may find the shared experiences and suggestions relevant.

L
laurieandjaffy
Gold Member
Messages
35
One of my best friends is a realtor in my area. She has suggested I come up with a letter to send to local real estate agencies offering products, packages, gift certificates, etc. to the local realtors as closing gifts. Have many of you had luck with this? How did you start, etc? She suggested that I fax letters as she has all the fax numbers for the local offices. I was just wanting opinions on whether you think that would be Ok or if I should go ahead and mail them along with catalogs or wait for them to call me requesting a catalog. Any advice would be appreciated.
 
If you search in files for a realtor flyer here you should come up with one, if not I might have it saved that I got from someone here. I would take it in personally to make a connection-you never know if an office person might see it or talk to you that wouldn't get the fax or mail
 
I did go to realtors and droped of a catalog and flyer, that did not work at all:mad: . I think the problem was that I did not get to talk to the realtors in person, the front desk lady took the packages and I don`t know if she really showed it to the agents.

Then last week I`ve been sending out emails I but "requesting an appt" in the subject line hoping that they will open it, well i didn`t hear nothing so far but I still have a loooooooot more realtors to go:rolleyes:

If you are interessted in the letter that I mail out let me know.

Good luck:)
 
When I first started I sent to every realtor in the area and followed up w/calls. Only one said I could bring some catalogs by. I did and then followed up.... no go. The other responses I got were: someone they were related to sold, they would rather give restaurant gift certificates, they owned part in a restaurant and gave certificates for there, products were too expensive. When we bought our home we were given a collectible basket w/the date on it. I even told them the new homeowners would always remember them and their great service each time they used their "pizza stone".
 
luckystar, I would like to see the letter that you use. Could you post it or email it to me?
 
luckystar, please post
 
This is my first post, so go easy on me! But, IMO, realtors are going to be a TOUGH sell right now. The housing market IS down and they don't have a lot of extra $ to spend. I know this because my husband IS a realtor and has been in the business for a little over 6 years. The agents in his company are not looking for extra ways to SPEND $ on clients - they're trying to SAVE!!!!!! I'm not saying that you shouldn't TRY to get the realtors as clients, b/c the whole idea makes a lot of sense. However, the timing right now may not be the best to get their business.
 
lbdenton said:
This is my first post, so go easy on me! But, IMO, realtors are going to be a TOUGH sell right now. The housing market IS down and they don't have a lot of extra $ to spend. I know this because my husband IS a realtor and has been in the business for a little over 6 years. The agents in his company are not looking for extra ways to SPEND $ on clients - they're trying to SAVE!!!!!! I'm not saying that you shouldn't TRY to get the realtors as clients, b/c the whole idea makes a lot of sense. However, the timing right now may not be the best to get their business.
Click to expand...

I agree. I have a realtor friend, who tried to do a catalog show for me in her agency recently... NOT ONE ORDER. She said all the realtors looked at her like she was CRAZY for even suggesting they buy something! It is a really tough time for realtors, so don't be discouraged if you don't get any results right now. Maybe wait until the housing market goes back up or something.
 
Here's another suggestion. What if you approach the realtors in terms of their gifting their clients something small, REALLY small..like a Season's Best (with your info on/in it, or course!) They could buy up a decent amount without spending too much and your information is now in the hands of their clients. It won't amount to much in the short term but could pay off big down the line. Just a random thought I'd throw out there. I'm just wishing that I'd thought of this sooner since I ended up going in active 1/31. :(
 
The Celebration Dish is what I am thinking about. The price right now is $25 but come March 1st I believe it will be $16 and probably a better seller for realtors. I approached a customer who is a realtor about this on Sunday and she said she never thought about that. Reminds me I am supposed to send her an e-mail about this before it escapes both of our memories!
 
Our realtor gave us NOTHING and we sold and bought a house with him. I just don't see realtors as a very generous bunch. I wonder if you could find out if they have a newcomers packet that you could include your info in?

I think faxing is great if you have the numbers. Then, you're only out the time it took to do it and no money. Good luck.
 
There are several realtor threads so I just picked one on the increasing sales. My meeting with my realtor went great today! She really liked the idea of the Great Grilling! Seasoning and recipe collection along with the grill basket. She also is going to give cheese boards, cheese knife, (she personally LOVES hers) and a towel in a gift basket with a bottle of wine. I'm going to help her put together the baskets and we'll see how that goes. The Dollar store in town has great baskets so that's a bargin too!

One thing I realized is that they don't have the time to put together things and want it done for them. That's fine she said she would pay for the extras as well. I think one thing would be to make up baskets and take photos for them to see. That would be much easier than flipping thru the catalog trying to imagine all the products together. I am going to take some photos of the baskets that I make up for her so that I can use them for a flyer. She said she would mention it to all the others at their next meeting when I have the basket all done. A twixit! clip works great to "tie" the celephane over the basket too. Also she is buying a bunch of Season's Best to send out to clients. I'm pretty excited, it's not a TON of money right now, but it has SO much potential. OH and while I was waiting for her, I had my catalog tote (brand new as of last week!) sitting beside me on the bench and a lady asked if I sold PC. I told her yes and she said she loves her potato peeler and has to get one for their church. She took a catalog and hopefully she'll call or go to my website. I probably should have asked for her name/address etc, but you could tell she was in a hurry and you just have to go by your gut on that kind of thing. (IMHO) Anyway sorry for the long post! I'm excited and wanted to share.

but best tip I can offer is photos with the gift descriptions if you can. Would make it easier for the customers for sure! And letter or number them so it's easier for you.
I might if I have time make up a new flyer with photos.
 
Jess- Congrats on a great meeting. I know you were looking forward to seeing what your realtor thought, glad it was so great! WTG! :-)
 
thanks so much!!! I needed something .. was getting pretty down about all of it.. so hopefully this will create some momentum for me.. :)
 

Frequently Asked Questions

What is the best method to reach out to local realtors: fax or mail?

The best method often depends on the preferences of the realtors in your area. While faxing can be quicker and allows for immediate delivery, mailing can provide a more personal touch. Consider researching local real estate offices to determine their preferred communication method.

How can I ensure my fax or mail stands out to realtors?

To make your communication stand out, use professional branding, clear and concise messaging, and a compelling call to action. Including a personal note or a unique offer can also capture their attention and encourage them to respond.

Are there any advantages to using fax over mail when contacting realtors?

Yes, faxing can provide immediate delivery and confirmation that the document was received. It can also be more efficient for time-sensitive communications. However, it's essential to ensure that the realtors you are contacting still use fax as a communication method.

What should I include in my mail or fax to realtors?

Your communication should include a brief introduction, the purpose of your outreach, any relevant offers or services you provide, and your contact information. Including a professional cover letter or brochure can also enhance your message.

How can I follow up after sending a fax or mail to realtors?

A good follow-up strategy is to wait a few days after sending your communication, then reach out via phone or email. You can ask if they received your fax or mail and if they have any questions or need further information. This shows your commitment and can help build a relationship.

You must log in or register to reply here.

Similar Pampered Chef Threads

How Can I Get Local Realtors to Buy PCs for Their Clients?
  • chefheidi2003
    • Pampered Chef Sales
Replies
10
Views
2K
chefheidi2003
Real Estate Letter: To Mail or Hand Deliver?
  • shanon92
    • Pampered Chef Sales
Replies
6
Views
3K
shanon92
What are some flyer ideas for reaching out to Realtors, schools, and PTA's?
  • Michelle Hebert-Voudren
    • Business, Marketing and Customer Service
Replies
4
Views
2K
Michelle Hebert-Voudren
Realtor Gift Brochures/ Marketing for Realtors
  • bsaxman
    • Flyers and Letters
2 3
Replies
79
Views
20K
Jlynn133
Defining Spamming: Rules and Guidelines for E-mail Outreach to Realtors
  • gilliandanielle
    • Pampered Chef Bookings
Replies
19
Views
3K
pckimboyers
Director Need More Time to Resolve Credit Cards? E-mail HO and Share Your Thoughts!
  • baychef
    • Recruiting and Team Leaders
2
Replies
30
Views
3K
cincychef
Looking for Fun and Interactive Cooking Class Ideas for a Mom's Night Out?
  • pcbrooke
    • Pampered Chef Shows
Replies
2
Views
2K
sklay723
Maximizing Recruiting Potential: Tips for Reaching Out to Stay-at-Home Moms
  • pcchris
    • Recruiting and Team Leaders
Replies
16
Views
2K
beepampered
Home Office.. to Deduct, or Not?
  • msmileyface
    • Business, Marketing and Customer Service
Replies
10
Views
4K
tiggerhale
Emailing New Contacts: Tips for Reaching Out to Your Child's School Community
  • maryhenderlite
    • Business, Marketing and Customer Service
Replies
2
Views
1K
Tash
Back
Top