Promote Your Business with Bill Mailers

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Discussion Overview

This thread explores the idea of using bill mailers as a promotional tool for Pampered Chef businesses. Participants share their thoughts on the effectiveness of this method, personal experiences, and various strategies for implementation.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, considers including business cards in bills as a clever and free advertising method.
  • Another participant mentions that most bills are processed in centers where additional materials may not be noticed.
  • One participant shares their experience of including a business card with a medical form, resulting in an order from a customer in a different state.
  • Several users mention they have started including business cards with their mailings, noting varying levels of success.
  • One participant expresses the idea of using coupons on business cards to incentivize potential customers.
  • Another participant discusses the potential effectiveness of targeting local companies for promotions.
  • Some participants express hesitance about promoting their business locally due to concerns about competing with nearby consultants.
  • One participant emphasizes the importance of not hiding one's business activities out of fear of stepping on others' toes.

Areas of Agreement / Disagreement

Views differ on the effectiveness of using bill mailers, with some participants sharing positive experiences while others express skepticism about the method's impact.

Contextual Notes

Participants share personal experiences and strategies related to promoting their businesses through bill mailers, highlighting a range of approaches and outcomes.

Who May Find This Useful

Consultants looking for creative ways to promote their businesses may find the shared experiences and ideas relevant.

candiejayne
candiejayne
Messages
1,526
to send business cards or something promoting your business in bills that you mail? I was thinking of doing this.
 
I've heard to do this before but have not done so yet. I think it's clever and FREE advertising! And you just never know if someone contacts you! ;)
 
Most of your bills are opened in a processing center - they are too busy to look at anything other than the payment.
 
  • Thread starter
  • #4
I guess I kinda figure whats the harm, I most likely won't know the person receiving it anyways, and there is the chance of a possible sale. I don't do much business locally though, so it wouldnt help me with bookings, unless someone would want to do a book show. I was thinking of doing some sort of coupon on the back of my cards, like for a free SBCB with a $25 purchase online, to be shipped seperate from the order, and maybe some kind of gift for a referal for a sucessful show.

I have all these ideas, but I'm finding it harder to impliment what I really want to do.

Now another question. We can use other vendors for printing supplies, as long as the logo and phrase are not on it correct, I can say PC, but not the logo, right?!?
 
  • Thread starter
  • #5
True, didnt think about that.
 
I do, because I have a ton of business cards, and YOU NEVER KNOW!
 
  • Thread starter
  • #7
have you ever gotten a response from it?
 
I was talking with someone when I was having a problem with my DSL and mentioned that I needed access to the internet because of my biz. She what is was and I told her PC. She thought we were no longer around. I gave her my website and she has actually order some items off of it and she is Arizona, I live in Washington. I also let her know if she was ever interested in having an actual party to let me know and I would get her hooked up with someone. You know I would be checking with my cheffer buddies to see if anyone wanted it. :)
 
I just started doing it recently--- I keep a stack near my address labels so I remember to drop them in. (Prior to that, they were upstairs in a drawer and I never remembered) hence, why I moved them and have done it for about 2 months. I do many bills online, so its only about 4 that I actually mail.
 
I've started to include a business card with almost all of my mailings. Most of my bills are paid online so not much there. I had to send a medical form to the doctors office and included a card and got a call about ordering so sometimes it works.

I am so tired of getting dealerships sending me flyers to come in and buy a car so I decided to send them a stoneware sale flyer and card and see what happens. I just did this on Monday so I will have to wait and see if anything transpires.

I'd rather send out cards and direct people to my website then send out tons of catalogs and not know who is serious or not.
 
I have my website on my return address labels, that way anyone who handles the mail might see it.
 
I think this would be most effective with local companies like the water company or gas/electric, where the people are near enough to book shows. Even better would be going in in person to pay the bill and chatting with the receptionist. That's on my list of 100. :)
 
  • Thread starter
  • #13
I'm not wanting to do anything local in town, the lady across the street is a consultant, and I dont want to step on any toes. Its kinda funny watching the fed ex guy stop here, pull in the driveway, then pull out start to drive at a decent speed to do a oh crap there it is stop and get out not moving 30 ft LOL! He'll get the hang of it soon enough!
 
candiejayne said:
I'm not wanting to do anything local in town, the lady across the street is a consultant, and I dont want to step on any toes. Its kinda funny watching the fed ex guy stop here, pull in the driveway, then pull out start to drive at a decent speed to do a oh crap there it is stop and get out not moving 30 ft LOL! He'll get the hang of it soon enough!
Click to expand...

That is so funny that you live so close :)
I met a girl here and she sells pc.. and when we were talking one day
I realized that the house we almost bought would have been 2 doors down from her :)

Just thought I would share the story... Good luck.. and I would send as many bus cards out as possible.. that is a good idea.. keep us updated

:0)
 
candiejayne said:
I'm not wanting to do anything local in town, the lady across the street is a consultant, and I dont want to step on any toes. Its kinda funny watching the fed ex guy stop here, pull in the driveway, then pull out start to drive at a decent speed to do a oh crap there it is stop and get out not moving 30 ft LOL! He'll get the hang of it soon enough!
Click to expand...

But you don't know if she has ever contacted those people. They may not even know that she exists! Hiding what you do because you are afraid it will step on someone else's toes is NOT good for your business!

If they are her customers, then they will tell you. You can also ask them when chatting with them if they have a PC consultant whom they work with already. Just don't be afraid to tell people what you do! One of my recruits lives the next street over from me - and we have both done shows for people in our neighborhood.....
 
ChefBeckyD said:
But you don't know if she has ever contacted those people. They may not even know that she exists! Hiding what you do because you are afraid it will step on someone else's toes is NOT good for your business!

If they are her customers, then they will tell you. You can also ask them when chatting with them if they have a PC consultant whom they work with already. Just don't be afraid to tell people what you do! One of my recruits lives the next street over from me - and we have both done shows for people in our neighborhood.....
Click to expand...

I was thinking the same thing.. How many times have I read ...I called home office because no one asked !! Don't let that happen to U :D
Their are ways to ask w/o stepping on toes.. and bless U for not wanting to cause friction.. but its your business too.:chef:
 

Frequently Asked Questions

What are bill mailers and how can they help promote my Pampered Chef business?

Bill mailers are promotional materials that can be sent out with invoices or bills to customers. They can include information about your Pampered Chef products, special offers, or upcoming events. By including these mailers, you can reach existing customers and encourage repeat business, as well as attract new customers through word-of-mouth referrals.

How do I design an effective bill mailer for my Pampered Chef business?

To design an effective bill mailer, focus on clear and attractive visuals that represent your brand. Include a compelling headline, a brief description of your products or services, and a call to action, such as a special discount or an invitation to an upcoming cooking show. Ensure that your contact information is prominently displayed so customers can easily reach you.

What should I include in my bill mailers to make them engaging?

Include high-quality images of your products, customer testimonials, and any current promotions or discounts. You can also add tips for using Pampered Chef products or recipes that incorporate them. Engaging content will not only inform your customers but also inspire them to make a purchase.

How often should I send out bill mailers to my customers?

The frequency of sending bill mailers depends on your business model and customer base. A good practice is to send them out with every invoice or bill, or at least once a month. This keeps your business top-of-mind for customers and encourages them to consider your products regularly.

Can I track the effectiveness of my bill mailers?

Yes, you can track the effectiveness of your bill mailers by monitoring sales before and after sending them out. Additionally, you can include a unique promo code on the mailer to see how many customers use it. Gathering feedback from customers about how they heard about your promotions can also provide insights into the effectiveness of your mailers.

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