Professional Letter Writing Tips for Bridal Fair Contacts - Boost Your Business!

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Discussion Overview

This thread centers around experiences and strategies for following up with contacts made at a bridal fair, particularly regarding the effectiveness of phone calls versus letters. Participants share their excitement about leads and discuss various approaches to engaging potential clients and recruits.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expressed excitement about gaining contacts and a recruit lead from a bridal fair, seeking advice on follow-up methods.
  • Another participant emphasized the importance of calling contacts immediately rather than sending a letter, suggesting it allows for direct engagement.
  • Several users mentioned that a phone call provides immediate attention and the opportunity to answer questions, while a letter may not be read.
  • One participant shared their practice of taking notes during the fair to personalize follow-up interactions.
  • Another participant suggested calling contacts and informing them that a letter will follow, which would include detailed information about services.
  • One participant expressed uncertainty about whether to call or email contacts who provided minimal information on their forms.
  • Another participant noted the potential of using reverse lookup services to obtain addresses for follow-up.
  • One participant reflected on their growth in the business and the tools they have gained through training.

Areas of Agreement / Disagreement

There is a general agreement among participants on the importance of making phone calls to contacts, though some express differing views on the necessity of sending letters afterward. No clear consensus emerges regarding the best approach for those who provided limited information.

Contextual Notes

Participants share personal experiences and strategies based on their interactions at a bridal fair, highlighting the excitement and challenges of following up with potential clients and recruits.

Who May Find This Useful

This discussion may be useful for Pampered Chef consultants looking for insights on effective follow-up strategies after events and how to engage with potential leads.

mommyhugz1978
mommyhugz1978
Gold Member
Messages
3,695
I did a booth a a bridal fair this past weekend..... and I got about 25 contacts now, either ineterested in a rergistry or hosting a normal kitchen show..... and the best one yet I GOT ANOTHER RECURIT LEAD!!! heheh am I excited oh heck yeah!!! Alright I am calming down...... I did a drawing so I had it where they filed out a DPDS. I got one show out of the deal for April.... alright now I am calming down again...welll not really.... I am so excited!! Anyways...... *breathing* I want to send out a professional looking letter in an email format... or would it be better since I have their addresss to send out a hard copy of that letter to these brides? Also how long should I wait after I send this letter out to call them??? Phone is not my friend.... I spend a good majority of my day on the phone at my..... *DAY JOB* ewwww I know... haha... can you tell I am doing a happy dance? Anyways...... and how should I approach the recurit lead.. I did not know she showed an interest in the business until after I got home and I looked at the form she filled out for her bridal regsrtry.. Oh yea... I knew if I posted it in bookings I would get more replies...... *breathing again*..... help is greatly appriacted right now...... TIA!!!:D
 
CALL THEM NOW!!! You can always follow up with a letter and/or email, but you need to CALL them!! I know...I am the worst about picking up the phone!! Just let them know you enjoyed meeting them at the bridal fair and answer any questions they might have. Tell them more about the Wedding Registry, book their show, or have them sign!! WAY TO GO!!
 
I wouldn't send a letter. I would call them all.
 
A call is immediate. You have their (mostly) undivided attention. With a letter, you're at their mercy. They may read it. They may not.

Call them!
 
I agree... call them right away!
One thing I do at a fair or bazaar is to actually take the prize drawing slip directly from them. I make notes on the back about maybe something we chatted about, or if they had a sweet looking child with them, or whatever. Also, it gives me an opportunity to see what they checked off on their drawing slip, so I can give them information right there. Why not send them home with a host package, or recruiting info while you have them standing in front of you... you will have to follow up anyway right?

Congrats on another recruit lead! How exciting!!!
 
I'd call and tell them you'll be following up with a letter. The letter would include all the info you've given them, details about doing a shower/registry, and your contact informatioin.

As to the recruit call her and let her know how excited you were to see the boc checked, ask why she is interested, and how soon she'd like to get started. My guess is that she is hoping to earn some money for either the wedding or the honeymoon.
 
  • Thread starter
  • #7
I was so shocked that I acutally got a show....that I forgot what I was saying or doing at that point in time...hehe....... I think all my bridal stuff that I ordered from Merrill just came in... so after I call them I can put together a nice packet for my brides......now here is another question some of the people that filled out a DPDS for the drawing at the fair... didnt' market anything just left their name and phone number... should I call them or email them?? Lets just say I so want my business to grow this year....
 
mommyhugz1978 said:
I was so shocked that I acutally got a show....that I forgot what I was saying or doing at that point in time...hehe....... I think all my bridal stuff that I ordered from Merrill just came in... so after I call them I can put together a nice packet for my brides......now here is another question some of the people that filled out a DPDS for the drawing at the fair... didnt' market anything just left their name and phone number... should I call them or email them?? Lets just say I so want my business to grow this year....
Click to expand...

I'd call them. You may also be able to get their addresses by using anywho.com and doing a reverse lookup.
 
  • Thread starter
  • #9
*breathing* okay I sware I am never like this...... but YAHOOOO!!! When I started this business a yaer ago I had no idea what I could do with it...until JAN of this year and a training that I went to in the beginng of Feb... talk about wow... I really can do this and here are all these tools... and I am doing what?? so what did I do other than step it up from 3 to about 10.!!
 

Frequently Asked Questions

What is the purpose of writing professional letters for bridal fair contacts?

The purpose of writing professional letters for bridal fair contacts is to establish a connection with potential clients, showcase your products or services, and create a lasting impression that encourages them to engage with your business. A well-crafted letter can help you stand out in a competitive market and build relationships that lead to sales.

What key elements should be included in a professional letter to bridal fair contacts?

A professional letter should include a personalized greeting, a clear introduction of yourself and your business, a brief overview of your offerings, and a call to action. Additionally, it’s important to express gratitude for their time and consideration, and to include your contact information for easy follow-up.

How can I make my letter stand out to bridal fair contacts?

To make your letter stand out, personalize it by addressing the recipient by name and referencing any specific interactions you had at the bridal fair. Use a friendly yet professional tone, and consider including a special offer or incentive to encourage them to reach out. Visual elements, such as your business logo or a professional layout, can also enhance the letter's appeal.

What tone should I use when writing to bridal fair contacts?

The tone of your letter should be professional yet approachable. Aim for a balance between being formal and friendly, as this will help you connect with the recipient while maintaining professionalism. Use clear and concise language, and avoid jargon that may confuse the reader.

How often should I follow up after sending a professional letter?

It’s advisable to follow up about one week after sending your professional letter. This gives the recipient time to read and consider your message. In your follow-up, express your continued interest in connecting and offer to answer any questions they may have. Be polite and respectful of their time, and avoid being overly persistent.

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