AJPratt
Silver Member
- 6,681
Just wanted to share some success from a recent Bridal Fair, that I will be applying to the other events I am doing, too. I have been making calls and getting lots of machines/voicemail and of course NO ONE calls you back.
So this is what I started to do... When I get a machine, I leave a message like this: "Hi... This is Anne from Pampered Chef. I am sending out small cookbooks to everyone who visited my table at the ___ and I just want to confirm your address. Please give me a call back at ___ so I can make sure I have your correct address before I send out the cookbook."
Even if I called them before, when I call them back, I will be saying something like, "I called previously and missed you. I was calling because I wanted to let you know that I am sending out small cookbooks to everyone who visited my table and I just want to confirm your address."
When I reach them in person, I say the same thing and it completely changes the tone of the conversation.
The best part: I am GETTING CALLS BACK!!! It opens the door for me to talk to them about shows and the opportunity because they have relaxed a bit. And, if they don't call back to confirm their address, I don't have to send anything out. I'm sending the Season's Best, with a mini catalog or opp info, depending on the conversation. Of course, I will call to follow up to make sure they received their cookbook!
When they call back, I know they are interested. I have gotten great feedback and some leads I didn't have before. And, yes, I'm even calling the "no's".
So this is what I started to do... When I get a machine, I leave a message like this: "Hi... This is Anne from Pampered Chef. I am sending out small cookbooks to everyone who visited my table at the ___ and I just want to confirm your address. Please give me a call back at ___ so I can make sure I have your correct address before I send out the cookbook."
Even if I called them before, when I call them back, I will be saying something like, "I called previously and missed you. I was calling because I wanted to let you know that I am sending out small cookbooks to everyone who visited my table and I just want to confirm your address."
When I reach them in person, I say the same thing and it completely changes the tone of the conversation.
The best part: I am GETTING CALLS BACK!!! It opens the door for me to talk to them about shows and the opportunity because they have relaxed a bit. And, if they don't call back to confirm their address, I don't have to send anything out. I'm sending the Season's Best, with a mini catalog or opp info, depending on the conversation. Of course, I will call to follow up to make sure they received their cookbook!
When they call back, I know they are interested. I have gotten great feedback and some leads I didn't have before. And, yes, I'm even calling the "no's".
GIVE them something, then they'll call back. You're one smart cookie! I'll have to remember this next time I do a booth!
