Preparing for a Vendor/Craft Show: What to Send?

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Discussion Overview

This thread discusses preparations for participating in a vendor or craft show, focusing on what materials to send to a friend who will set up a booth on behalf of a consultant. Participants share their experiences and ideas regarding promotional items and strategies for engaging potential customers at such events.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, is unsure about what to send for a vendor show while moving and considers brochures, mini catalogs, and drawing slips.
  • Another participant shares their experience of having an unmanned booth and suggests using treat bags filled with promotional materials to attract attention.
  • Several users mention the effectiveness of goodie bags in drawing interest and suggest including various items like recipe cards and coupons.
  • One participant expresses skepticism about the value of drawing slips, noting that many may register without genuine interest.
  • Another participant highlights the importance of having engaging materials even when not present at the booth.
  • Some participants discuss the idea of including coupons from other vendors to enhance the appeal of their own offerings.
  • One participant mentions that they have not seen immediate business from such efforts but acknowledges the long-term potential of distributing promotional materials.

Areas of Agreement / Disagreement

Views differ on the effectiveness of drawing slips and the overall value of participating in an unmanned booth. While some participants support the idea of goodie bags, others express caution regarding the potential return on investment for such events.

Contextual Notes

Participants share personal experiences from various vendor shows, discussing the types of materials they found useful and the strategies they employed to engage attendees.

Who May Find This Useful

Consultants preparing for vendor or craft shows may find the shared experiences and ideas helpful in deciding what materials to use for their own booths.

jbdowd0798
Gold Member
Messages
1,268
Hi All,

I was offered a table at a Vendor/Craft show in November. I will be in the middle of moving from CA to VA at this time (GO Navy!). I am able to put out brochures, etc. but just not sure what to send to my friend who is going to set it up for me.

I was thinking- drawing slips (what should my prize be?), mini catalogs with my cell, web, & email, pens, recruiting info??

Also, I need to cover the table (was just going to buy 2 cheap plastic table clothes and put in the package).
I don't want to send a huge box and overload my generous friend but want to get my name out there.

HELP!!!
 
Unless the vendor fair allows for unmanned booths, I would not do this unless it was free! In my experience, if there is a "prize", anyone and everyone will register and you may get 10 interested people for every 100 drawing slips (you read that right)! JMHO...
 
  • Thread starter
  • #3
Yes they will allow me to have an unmanned booth. Its not free, $40. Thats a lot of money to put out and not be there but I need all the contacts I can get at this point in VA.
 
I've done a few events where I couldn't be there all day-every day (5 day events for 12+ hrs). So I set out some brochures, mini-catalogs, maybe a few old-catalogs with the "Oldie" label on it (I wouldn't use any older than the S/S'09 because of so many product and price changes in the Spring this past year). I also tried to put recipe cards out- if you can, put ONLY one recipe out though- otherwise, people paw through them to get one of EACH they like.

One thing I did do that seemed to go faster this time- I bought those clear "treat bags" in the candy aisle at Michaels, and I would put:
  • a mini-catalog,
  • a recipe card,
  • a 'coupon' for booking a show,
  • recruiting info (I made some "play money" with Doris' face on one side, and commission breakdown on the back),
  • some extra flyers I had that had additional recipes and information on them.
  • I actually had coupons for other non-competition vendors (sort of like a vendor pack), and
  • if I had some - 1or 2 pieces of small candy in the bag.
Put the bags in a basket with a "Free- Take one!" sign on it. I was able to get my name out to over 100 people in just 2 afternoons.

It takes a little time obviously to stuff the baggies- but people just can't seem to resist a goody-bag!
 
  • Thread starter
  • #5
OMG!!! Bobbi that is brillant!!!!! I just hated the thought of pile after pile of stuff laying around. The bags sound so great- I have to go to Michael's now! lol
 
$40 for 10 leads? I'd do that in a heartbeat!Sandi
 
Love the goodie bag idea! :DGood luck on your move!!! What part of Virginia? We were in Virginia Beach before moving to Japan. Loved all the people I met. Hated their bumpy roads. LOL
 
  • Thread starter
  • #8
We are moving to Chesapeake- well the house is there but he'll work in Norfolk. Thanks- 2 weeks and counting and I'm no where near ready! lol
 
Chesapeake is a nice area! I think you'll enjoy it there. :D
 
First off, I LOVE your packet idea....

Would you share

(I made some "play money" with Doris' face on one side, and commission breakdown on the back)

Thanks,

Lisa
 
Lisa/ChefBear said:
First off, I LOVE your packet idea....

Would you share



Thanks,

Lisa

I'll try! I've tried before to upload it, but it won't work for some reason....but I'll try again.
 
OK...I figured out what My problem was. My document was too big (more than 2mb). So I had to make a slight adjustment- and deleted ONE of the 3-Doris Playbucks. When you open it, you'll see 2 Play Money images, and then the second page has what would print on the BACK - (3 boxes)- (if you do front/back printing).

To get 3 images on there for the front, you'll just want to click on one of the Doris' money images, then copy. Then just put your cursor at the very bottom of the second image, and then paste. I was able to do this with no problem by making sure my cursor was at the very bottom of the second image.

SORRY I couldn't get it to just upload as is!!! I tried. But I couldn't get it small enough and still keep it formatted correctly...plus I have this thing about wasting paper/space! So i really wanted 3 to a page since they fit! :D

If you know how to print front/back on your printer- then print the first document for the Front, and flip your paper over to print the back. (My printer has automatic duplex printing that does it for me, so you'll have to play with your own printers- most you can just flip the paper over and run it through again or through a manual feed.)


Just make sure they line up on a test page before doing a whole bunch!! I would then cut them out and they'd look like money sitting there. :D
 

Attachments

I love the idea of having other vendor coupons in it. I have a fair coming up and that would be an interesting option if others are interested. Just another way to get your name out there. I'm assuming you gave coupons to them to put in bags? What kind of coupon did you do and did you get any business from it?
 
To date, I do not think I've gotten any business from it- but it's alot like handing out the mini's and recipe cards- you just never know! I've had people contact me MONTHS later and place an order. At least when I can't be at the booth- I know they are taking something with my info on it.As far as the coupons, I have a 2-sided flyer, or I will use this Booth Coupon which I found on here in the Files. The other vendor items I had were some coupons and info-cards that were around the checkout area at the place I was at- plus a business card from another vendor near me. I know this group called "Mom packages" does something similar- where they all make up bags each month- and each vendor puts their item in it (business card, coupon, flyer, recipe card, etc).It's really just about putting in whatever I have! :D (here is my flyer- just need to put your own contact details in it. It's great for fall too because it has TWO YUMMY recipes!!)
 

Attachments

Last edited:
  • Thread starter
  • #15
for what ever reason i only get one page and when i scroll i can't get it to sit right. then it goes into read only mode. could you please email it to me [email protected] and i can see if its my computer maybe. :) THANKS!
 

Frequently Asked Questions

What items should I include in my vendor show kit?

Your vendor show kit should include essential items such as product samples, catalogs, order forms, business cards, a tablecloth, display stands, and any promotional materials like flyers or brochures. Additionally, consider bringing a cash box or mobile payment system for transactions.

How many product samples should I prepare for the show?

The number of product samples you should prepare depends on the size of the show and your target audience. A good rule of thumb is to have at least 50-100 samples available, ensuring you have enough to engage with potential customers without running out too quickly.

Should I bring my own table and chairs to the vendor show?

It’s advisable to check with the event organizers regarding table and chair provisions. If they are not provided, you should definitely bring your own. Having a comfortable and inviting setup can enhance your display and make it easier to interact with customers.

What promotional materials should I send ahead of the show?

Promotional materials to send ahead of the show include any pre-show marketing materials like email newsletters or social media posts. You may also want to send out press releases or flyers to local businesses and community boards to increase awareness about your participation in the event.

How can I effectively showcase my products at the vendor show?

To effectively showcase your products, create an attractive display that highlights your best items. Use clear signage, arrange products neatly, and consider interactive elements like cooking demonstrations or tastings. Engaging with attendees and providing informative conversations about your products will also enhance their experience.

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