The discussion centers on the effectiveness of evites versus mailed invitations for open house events. The participant reports using both methods for their Fall Preview, noting that last year, only one attendee came from mailed invitations. This year, they plan to email all contacts while mailing invitations solely to preferred customers and past hosts, indicating a strategic shift towards digital invites for broader reach and efficiency.
PREREQUISITESEvent planners, marketers, and anyone involved in organizing open house events who seeks to optimize their invitation strategy.
Evites offer several advantages, including convenience and speed. They can be created and sent out quickly, allowing for last-minute invitations. Additionally, Evites often come with RSVP tracking features, making it easier to manage guest lists. They are also environmentally friendly and cost-effective, as there are no printing or postage costs involved.
Mailed invitations can create a more personal touch and can be perceived as more formal. They allow for creative designs and tactile experiences, which can make the invitation feel special. Additionally, physical invitations can stand out more in a recipient's mailbox compared to digital communications, potentially increasing attendance rates.
Consider your target audience and the nature of your event. If your guests are tech-savvy and the event is casual, Evites may be the way to go. However, if you're hosting a more formal gathering or if your audience prefers traditional methods, mailed invitations might be more appropriate. Also, think about your budget and the time you have available for planning.
Yes, using both methods can be effective. You can send Evites to your more tech-oriented guests while mailing invitations to those who may appreciate the traditional approach. This dual strategy can help ensure that you reach a wider audience and cater to different preferences, potentially increasing your overall attendance.
For Evites, ensure that your design is visually appealing and mobile-friendly, as many guests will view them on their phones. Include all essential details like date, time, location, and RSVP information. For mailed invitations, consider using high-quality paper and unique designs that reflect the theme of your Open House. Regardless of the method, keep the message clear and concise to encourage attendance.
