O.k. Have Leads From Booth, Now What??

Click For Summary

Discussion Overview

The thread explores strategies for following up with leads collected from a booth at a festival. Participants share their experiences and thoughts on how to engage with these leads effectively.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant expresses uncertainty about whether to follow up with all leads or just those who showed interest, mentioning their recent lack of energy.
  • Another participant suggests sorting leads by interest level, recommending sending thank you notes and adding interested individuals to a newsletter list.
  • A different participant notes the idea of offering a free show as an incentive, although they did not initially mention it at the booth.
  • Some participants mention sending a sample or thank you note to all leads, depending on the number collected.
  • One participant raises concerns about the cost-effectiveness of sending samples, suggesting that funds might be better spent on rewarding those who generate business.

Areas of Agreement / Disagreement

Views differ on the best approach to follow up with leads, with some participants advocating for broader outreach while others express caution regarding costs and effectiveness.

Contextual Notes

Participants share personal experiences and preferences regarding lead follow-up, reflecting a range of strategies based on individual circumstances and resources.

Who May Find This Useful

Consultants looking for insights on lead follow-up strategies after events may find the shared experiences and suggestions relevant.

chefshawna
chefshawna
Gold Member
Messages
761
I know that sounds like a pretty silly question, but what now? I went to a festival on Saturday and got a lot of drawing slips. My question is, do you follow up with all of them, or just the ones that checked a box? There are quite a few of them with an e-mail address listed, should I add them to my e-mail list? I haven't been feeling good at all lately and just want to lay on the couch and sleep all day, but I really need to get it together. Hopefully these leads will pan out and get me a great November!!
 
Sort them. If they gave you an email address send them a thank you note for visiting your booth and add them to your newsletter list.

Call those that said they had interest in PC first and then call those who didn't mark anything. Thank them for visiting your booth and start a conversation about PC. What do they want from you? How can you help them?

Of course if you promised a door prize do that first. You can always tell some that they won a free show - you provide the recipe and send out the invitations so it doesn't cost the host - decide on how many you want to do and offer it until that many take it.
 
  • Thread starter
  • #3
I did have a few items there that I was doing the drawing for, but I didn't mention a free show, I'll have to think about that one!! Thanks
 
Some send a SB to everyone. Depends on how many you had as to whether that is something you wanted to do.
 
kaseydee said:
Some send a SB to everyone. Depends on how many you had as to whether that is something you wanted to do.
Click to expand...

That's a nice idea but kind of pricy in my mind. Even at sample prices it's $0.60 + $0.85 (I think) for shipping and you will get be lucky to get business from it at all. Use your money for awards to those who give you business - a nice order or a show...
 

Frequently Asked Questions

What should I do first after collecting leads from a booth?

After collecting leads from a booth, the first step is to organize the contact information you gathered. Make sure to enter the details into a spreadsheet or a customer relationship management (CRM) tool. This will help you keep track of your leads and follow up effectively.

How soon should I follow up with leads from the booth?

It's best to follow up with leads within 24 to 48 hours after the event. This ensures that your interaction is still fresh in their minds and increases the likelihood of a positive response. A timely follow-up shows your enthusiasm and professionalism.

What is the best way to follow up with leads?

The best way to follow up is through a personalized email or phone call. In your message, remind them of your interaction at the booth, express gratitude for their interest, and provide additional information about your products or upcoming events. Personalization helps build rapport.

Should I offer any incentives when following up?

Yes, offering incentives can be a great way to encourage leads to take action. Consider providing a special discount, a free sample, or an exclusive invitation to a cooking demonstration. Incentives can motivate potential customers to engage with you further.

How can I keep leads engaged after the initial follow-up?

To keep leads engaged, consider sending regular newsletters, sharing recipes, or providing cooking tips related to your products. You can also invite them to future events or offer them exclusive promotions. Building a relationship over time can lead to increased sales and loyalty.

You must log in or register to reply here.

Similar Pampered Chef Threads

Maximizing Booth Leads: Tips for Reaching Out Effectively
  • Energizermom
    • Pampered Chef Booths
Replies
2
Views
1K
sarahsworld2000
Maximizing Leads from Festival Booths: A Comprehensive Guide
  • mpkegley
    • Pampered Chef Booths
Replies
6
Views
2K
lockhartkitchen
Booth in Clothing Store Didn't Produce Leads
  • jj16
    • Pampered Chef Booths
Replies
4
Views
2K
wadesgirl
How Can We Collect Leads at a Festival Without Raffles or Drawings?
  • newmexgirl
    • Pampered Chef Booths
Replies
4
Views
2K
bjandkm
How Would You Follow up With These Leads?
  • ChefCat
    • Pampered Chef Booths
Replies
6
Views
2K
cheflorraine
How to Effectively Follow Up with Fair Leads Without Phone Numbers?
  • Chefstover2
    • Pampered Chef Booths
Replies
5
Views
2K
[email protected]
My Booth Today, Just Feel Like Sharing
  • JennyJennJen
    • Pampered Chef Booths
Replies
7
Views
2K
NooraK
Cinco De Mayo Festival: Consider Setting Up a Booth for Sales and Leads
  • ChefJWarren
    • Pampered Chef Booths
Replies
2
Views
2K
Admin Greg
Wedding Fair Follow Up....now What?
  • esavvymom
    • Pampered Chef Booths
Replies
2
Views
2K
Admin Greg
My First Booth: Cash & Carry, Drawing Slips & Catalogs - Advice Needed!
  • Kandi2candy
    • Pampered Chef Booths
Replies
5
Views
3K
pchockeymom
Back
Top