May Sales Recap: My Disappointing HWC Results and Moving Forward

Click For Summary

Discussion Overview

This thread centers around participants sharing their experiences and reflections on their sales results for the HWC (Help Whip Cancer) campaign in May. Many express disappointment in their sales figures and discuss potential reasons for the lack of interest in the pink products offered this year.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, reported selling only three HWC items and noted that the host special was not popular among customers.
  • Another participant shared their experience of selling only two pink items, expressing disappointment in their overall sales.
  • Several users mentioned that they felt the HWC campaign did not perform as well as in previous years, with one participant recalling a significant drop in donations compared to last year.
  • One participant expressed frustration over their worst year ever for pink sales, believing the items would do well.
  • Another participant noted that they sold four HWC items but attributed their low sales to inexperience.
  • Some participants suggested that including classic items in the regular catalog could improve sales and maintain interest throughout the year.
  • Several users discussed the pricing of items, with one participant mentioning that the $17 cake server was not appealing to many customers.
  • One participant, a breast cancer survivor, shared their experience of typically selling many pink items but noted a significant decline this year, suggesting the program needs revamping.
  • Another participant mentioned that while they personally liked the pink and animal print items, their sales were low, and they ended up purchasing items for future gifts.
  • One participant highlighted that the appeal of the pink products seemed limited, with many customers not interested in the designs offered this year.

Areas of Agreement / Disagreement

Views differ among participants regarding the effectiveness of the HWC campaign this year, with many expressing disappointment in their sales and a lack of consensus on the reasons behind it.

Contextual Notes

Participants shared personal experiences and reflections on their sales performance during the HWC campaign, focusing on the products offered and their appeal to customers.

Who May Find This Useful

Consultants looking to understand the varied experiences of their peers regarding the HWC campaign and the challenges faced in selling pink products this year.

chefsteph07
chefsteph07
Messages
3,199
How did everyone do on sales/HWC?

Mine was not so good! The HWC items went over like a lead balloon! :cry:
I think I sold about 3 items total and NO ONE wanted the host special, except I had a past host who took the appetizer plates. All in all, a big disappointment, but I'm hoping for a better June and my July is almost booked, so I'm moving on!
 
I sold my first 2 pink items yesterday. That was it.
 
HO has to be evaluating the whole HWC campaign. I think across the board consultants did not sell anywhere near what has been sold in the past. I think last year at Conference they announced $800,000 in donations from May 2010 so my ears will be open to hear what amount it was this year.
 
I had my worst year EVER with pink sales! I really thought they would do well, but not so much.
 
I didn't sell a darn thing. :(
 
I am glad I was not the only one. I sold 4 HWC items, but I blame that on my inexperience. I thought that shoe would fly out the door, I really did my best with it with the skills I have now. Oh well, keep learning and trying!
 
  • Thread starter
  • #7
I think it would be interesting to have one or two items in the regular catalog- maybe some classics, and have them selling year round for a big donation at the end of the year. It would still be "special" but they could do w/ the pink items like they do w/ Round Up.
 
I think cheaper items is important too. A $17 cake server (when not everyone even uses one). Plus, even if people like (or are okay with pink), they actually might not like the zebra print, which is a little trendy, which not everyone likes.I would just like pink versions of items that we love and could use more than one of. Scrapers, turners, quikut knives, i-slice, twix-its, etc. I don't care if I have a couple, I could use another so they are very easy gifts to give. They didn't have anything like that this year and it bombed. I usually sell several of the cheaper items (like the twix-its last year).
 
chefsteph07 said:
I think it would be interesting to have one or two items in the regular catalog- maybe some classics, and have them selling year round for a big donation at the end of the year. It would still be "special" but they could do w/ the pink items like they do w/ Round Up.
Click to expand...

Every year I write that on the 'wish list' at conference. Pink Food Chopper! would be way cool :) Sell it year-round like we do the RUFTH stuff.
 
i did not sell the first thing
 
chefsteph07 said:
I think it would be interesting to have one or two items in the regular catalog- maybe some classics, and have them selling year round for a big donation at the end of the year. It would still be "special" but they could do w/ the pink items like they do w/ Round Up.
Click to expand...

I think that's a great idea! :thumbup::thumbup:
 
I usually do a ton of pink stuff because I am a Breast cancer survivor, this year, hardly any. I think the program needs to be revamped. I spun it this year as supporting the division of the ACS "with skin on"--explaining that the $$ raised went to do things like buy wigs for chemo survivors, rides to treatment, medication for nausea and pain, etc. More interest than just saying "we're raising money for breast cancer". Past customers asked for twixits and the martini glasses more than anything else.
 
I sold only two pink paring knives. Several people were interested in the cake server but didn't want to pay $17 for it. I thought the zebra print was cute, but I think I'm the only one that thought so. Everyone else I talked to thought it was rather juvenile. Last year, however, I sold a bunch of martini glasses, tomato knives and the twix-it clips. I agree that some top sellers should be in the catalog year round, but offer it with HWC color or 'normal' color. If, for example, HO were to choose the Food Chopper, I would hope they would give the option of white or pink though.
 
I had an order come in last night at 9:30pm for 2 zebra towels and the pink paring knife... all I sold of the Pink products.
 
Hardly none maybe 10 items total and one host special that is it from me.
 
May was actually my best month so far with PC. I was a few dollars shy of $5000. In total donations, I raised about $350. I "sold" around 50 pink products but I'd say 35 of them were the free coupon holder. I had a great fundraiser which accounted for about $315 of the $350. I only sold 1 cake cutter. I had trouble even promoting it because I didn't like it at all. Most of the sales were the paring knife. I was surprised I only sold 1 towel. Of all the products, I thought that would sell the best.
 
Congrats to pchokeymom that is wonderful next year will ask for your tips
 
I didn't sell many pink items either, but had a great month with over $4,000 in sales. I hope the rest of my summer goes as well, need to get more shows booked.
 
My may stunk, but mostly because it's the busiest month of the year job-wise. Now that this is over, I'm looking forward to a strong June and a stronger July.
 
I didn't sell many, maybe 10. Biggest item was the towel. Everyone liked the cake server, but didn't want to pay the price. I agree that they need to do regular catalog items with a few "new and interesting" items for the HWC campaign. I am thinking a Pink Mix N Scraper, Prep Bowls with Pink Lids, the pink tomato knife sold really well, or even Pink Glass batter bowls.
 
I had a lot of people spend over 60 to get the coupon holder but I didnt sell alot of items either.
 
I personally love pink and animal print, so I loved the items this year, but I sold very few... mostly I bought them for future gifts.... It was really disappointing... I love the pink program and waiting to see what the products will be, but I was really surprised at how well the items did not go at parties....
 
Glad to know I wasn't the only one who didn't do very well w/ the pink products. I sold a few towels and maybe 2 of the heels. I had a customer call me after a bridal shower to tell me that instead of the cookie press she ordered she got a "weird cake high heel thing" sent to her. Solution center told her to keep it and she didn't even want to keep it until I suggested she give it as a gift...thats how much she LOVED her cake server! haha
 
I didn't do well with them either. I think they were just to "fluff" for many people. And the pink serving pieces were pretty limited in their appeal. The one thing I sold a few of was the knife. I don't think anyone added to their orders to get the coupon holder, either.
 
heather223 said:
or even Pink Glass batter bowls.
Click to expand...

I have been begging for this for awhile now!
 
On a side note and not in relation to Pink products- I really would like a bigger size of the batter bowl or even a glass bowl. I am not a huge stainless person and LOVE LOVE LOVE my batter bowls!
 
Love my batter bowls as well...just wish they stacked better!
 
I did one HWC fundraiser and raised about $200 total, with mostly regular products. I did have one cancer survivor who ordered one of everything and a few people who ordered one or two items, but mostly I'd say that the HWC products this year flopped. I thought the cake server was cute, but honestly I wouldn't want one.
 
As for suggestions for future pink items, I'd suggest having a few more lower priced items like the twixits, the paring knives, even the orange peeler!
 
No, Pink Items sold. It is all in the product and this year the products just did not appeal to people. Take some of our standard products and make them pink.
 

Frequently Asked Questions

What were the main reasons for the disappointing HWC results in May?

The disappointing HWC (Hostess with the Mostest) results in May could be attributed to several factors, including a lack of engagement from potential hosts, fewer parties scheduled, or external circumstances such as holidays or events that may have distracted customers. Additionally, changes in consumer spending habits or increased competition could have also played a role.

How can I improve my sales performance moving forward?

To improve sales performance, consider enhancing your marketing strategies by utilizing social media more effectively, hosting virtual parties, or offering special promotions. Engaging with your customer base through personalized follow-ups and creating a sense of urgency with limited-time offers can also help boost sales. Additionally, seeking feedback from past hosts and customers can provide insights into what they are looking for.

What strategies can I implement to increase host participation?

To increase host participation, you can offer incentives such as exclusive discounts, free products, or special gifts for hosts who gather a certain number of orders. Highlighting the benefits of hosting, such as earning free products and discounts, can also motivate potential hosts. Creating a supportive community where hosts can share their experiences and tips can further encourage participation.

How important is it to analyze sales data from previous months?

Analyzing sales data from previous months is crucial as it helps identify trends, understand customer preferences, and recognize what strategies worked or didn't work. This analysis allows you to make informed decisions for future sales tactics and adjust your approach based on what resonates with your audience, ultimately leading to improved results.

What should I focus on during the next sales period to ensure better outcomes?

During the next sales period, focus on building relationships with your customers and hosts, enhancing your product knowledge, and refining your sales techniques. Setting clear, achievable goals and regularly reviewing your progress can help keep you motivated. Additionally, consider collaborating with other consultants for joint events or promotions to expand your reach and attract new customers.

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